I collect purchase and claims data for tires and auto repairs across all 50 states and parts of Canada. Includes auto and auto aftermarket and online purchases. Do I have data assets that can be converted to useful information for those in and outside of my industry?
If I understood it correctly, you certainly have collected some useful data that can be valuable.
Organizations like Kelly Blue Book, J.D. Power and Associates and Consumer Reports are possible buyers.
Another thing that comes to mind is creating a consumer website where prospective car buyers can research which make and model are better from the cost of ownership perspective.
Same applies to people looking to buy new tires. Moneyball for tires?