After a customer contacts us by phone regarding our product (in this case B2C financial services product) but DO NOT purchase, we want to know when to follow-up with email marketing to have the best chance of having them call back to buy the product. E.g. email them 5 min after call, 1 day later, and every 3 days there after, etc.

It depends on the source of the leads for the B2C. It is a very personal experience and also depends on the relationship level you have with the clients. I have clients who are very successful with a more moderate approach. We have worked out a pattern where they contact them within 5-7 business days. Their clients will not even talk to them before a minimum of 5 business days.

A solid CRM system will allow your team to work towards finding a good average response time. Personally, and as a business owner, I do not want to hear back even further out. I also believe that it depends on the maturity level of your team. Age and maturity make a difference.

I hope this helps.

Answered 7 years ago

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