Questions

Hello, I am launching a start-up on a low budget. Do you recommend using an open source/home-grown or paid affiliate tracking software? If either, which specific one do you recommend? For background, our website is BoatTests101.com and our beta site is beta.boattests101.com. We will be an accredited online boat license provider in Florida in the new year. Ideally, I would prefer a solution with no fixed monthly fee and instead be variable cost-based, so I can make sure the MVP works. Thanks, Brian

It depends on the following two questions:

1) How good is your in-house team at compliance and enforcement? Affiliate is very much still the Wild West. This means that there will always be some affiliates either stealing commissions from other affiliates in your program, doing things that may put your company in legal jeopardy with the Feds, or cannibalizing your other channels by stealing credit for sales they didn't drive thus impacting your ROAS.

2) How extensive is your network of potential affiliate contacts; and if it is not extensive, how compelling is your offer/brand/niche to affiliate partners?

If you have time and expertise for deal with compliance and if you feel you have a big enough pool of potential affiliate partners; then I would go with a paid established software like DirectTrack. If not, I would go with an affiliate network like ShareASale (mentioned by one of the other commenters) or ImpactRadius (which has a lot of flexibility).

Regardless, I would not go with an Open Source software solution unless your dev’s have time on their hands. Whatever you might save in network fees or software fees you will lose 2x in ongoing dev costs and opportunity costs.


Answered 9 years ago

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