It's not the number of people visiting your website, it's the number of people returning, that matters; especially when you are talking about online client experience.
Consider yourself your client. What would you want?
1. Easy to reach services?
2. Clear design?
3. Your friends following the brand?
Fill in the blanks.
It's not just about the information anymore, because there's plenty on the Internet. The presentation, the ease of getting it and relevance matters, when it comes to online experience.
Lastly, and most importantly, what your client online really seeks today in the crowded world of Internet is personalized attention!
Reply to him/her. Get in touch and build relationships.