I am a franchise owner of two fairly successful franchises, selling beauty products & services for women. The population in my area is growing rapidly but I am not seeing an equal ratio of new customers, and I think the problem is that the franchise does not do any online marketing, so I want to take it into my own hands. I am looking to see if anyone has any suggestions for steps to market my business through social media and gain online testimonials/reviews as social proof.
Marketing a brick-and-mortar online is quite different from marketing a business where your customers can live anywhere. As a consumer, two things matter to me: search and reviews. I search to find an option, then I check out their reviews to decide whether to use them.
So I'd recommend working on your SEO so your business shows up in Google when locals search, and encouraging your existing customers to leave reviews on Yelp and Google. The first will bring people to you, the second will show them that you're the right choice.
Answered 10 years ago
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