Clicking the “Publish” button is one of the highlights of my day.
Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.
But it’s not the only reason….
Content marketing remains one of the most effective strategies to grow a blog – any blog.
Eighty-six percent of marketers in North America use content marketing, and 71% of marketers (overall) are planning to increase spending on content marketing.
Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.
If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.
And if you...
I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there.
So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, and continue to learn from others.
Here’s the process I used to become a great marketer, and here is how you can follow in my footsteps:
When I first started out in the world of online marketing, I didn’t know anything about it. I didn’t know how to edit HTML; I thought MSN was a bigger search engine than Google; and I had no idea where to start.
But the one thing I did know is that there are marketers out there who are a...
As Product Managers, building product roadmaps is a crucial part of our job. Yet most of us still use outdated tools and software for roadmapping—Excel, PowerPoint, wikis, etc.—to try and keep several teams on track toward the same goals. It’s painful. The good news is that there’s a better way.
We understand that building a product roadmap is not easy and that your business colleagues always want to know what’s coming next.
It’s time to lead your product with conviction. Take a radical new approach to roadmapping because your company needs it and you deserve to build the future and enjoy what you do.
Executives have a vision of the future and sales and marketing teams want to be heard too. And engineering is waiting for those detailed requ...
“A support network of other entrepreneurs will make any journey a lot more enjoyable—and a lot easier, too! By joining key networking groups, like YEC, and moving into a co-working space, building a support group of like-minded entrepreneurs after starting ZinePak was easier than I would have imagined. I never expected to make so many close friends so quickly!”
— Brittany Hodak
ZinePak
@brittanyhodak
“What I initially believed would be the most difficult part about starting a business for myself, which I would say is the process of coming up with and registering a name, filling out the proper paperwork, and c...
Neil Patel’s introduction of the author: When I think about branding, logo design, and designing great products, there’s one person I love working with. He has worked with me for many years and for several of my companies. His name is Ian Main, and this post—based on his latest work helping me rebrand Quick Sprout—is about Ian’s thoughts on how to create a great brand.
When I was growing up in Australia, my family would drive seven hours every Christmas holiday to visit my grandparents. There were five McDonald’s restaurants on that trip, and I knew exactly where each was and the distance between them. The sports teams I played for gave out McDonald’s gift vouchers, and McDonald’s sponsored our team equipment and ceremonies.
The colors, sm...
This interview, conducted by Emily Pope, was originally published on the General Assembly blog.
Raffi Khatchadourian is a Mathematical Economics major and incoming junior at Colgate University. A self-starter and talented entrepreneur, Raffi has established himself as the COO of indify, an emerging music startup, before many of his peers have even declared their major. Back in January, Raffi attended GA’s week-long Business Accelerator program in partnership with Colgate University. Since then, he and his co-founders have gone on to win $10,000 in funding from Colgate University’s Entrepreneur Weekend Shark Tank and $15,000 from Colgate University’s Entrepreneurs Fund. Read on to learn how this young entrepreneur transformed his passion fo...
You’d think that by now nearly everyone would be sold on the idea of SaaS, cloud services, and the power and flexibility of a subscription service to meet their needs.
You’d think.
Unfortunately, not everyone is convinced that SaaS is a legitimate model for software usage and purchase.
I’m going to go through their main objections one by one. What you need to know at the outset is that many B2B decision makers view cloud solutions with a heavy dose of skepticism. As many as 49% of companies are concerned about data and the security of their information in a cloud context.
Let me set the stage for what you’re about to read.
Amy Errett wasn’t the likely candidate to reinvent women’s haircare. For one thing, she doesn’t color her hair. For another, she’d never built a company shipping physical goods before.
And this wasn’t lost on her high-powered Silicon Valley network, who couldn’t quite understand why someone so “smart” was wasting her time on such a frivolous category. One they (Usually men whose wives could easily afford $400 salon treatments) just didn’t “get.”
Instead of listening to the Valley elite, Errett listened to her nine-year-old daughter who’d heard her ask countless family friends about their hair routine, whether they colored it, what they used, if they were concerned about the toxins in those treatments, the ammonia that could burn a hole in a...
Brand promotion through email marketing is a crucial tool for customer acquisition and engagement. Many businesses waste precious effort and resources because they don’t plan their brand promotion properly.
Traditionally, retailers have been able to just post huge signs and distribute flyers making consumers aware of the sale in the back. Their storefronts could remain nicely decorated.
Ecommerce retailers face a new challenge. They promote multiple product categories, various CTAs, and a sense of urgency practically daily to customers. While it may be efficient in the short-term, it dilutes the value of the brand.
Consumers aren’t curious to see new advertisements or flyer graphics, but they might be curious about new products and discount...
Your website is like a car: if you fail to get routine oil changes, the vehicle’s performance will continue to drop until the engine stalls. Don’t let this happen to your website after all the hard work you’ve invested in getting it up and running. You, your web developer and your hosting company should follow the website maintenance checklist below.