Traction is the very heart of a startup. When you’re building from scratch and trying to convince the world that your idea has merit, the proof of your ability as an entrepreneur to be successful is in the traction you generate for your business.
The excitement of a deal, particularly to investors, is always around the momentum of a business.
There are many types of traction: forming your company, hiring staff, and of course signing up paying customers. All of them are critical to building the business, and by way of that, generating interest from investors.
Ideally you want to create traction on as many fronts as possible. The excitement of a deal, particularly to investors, is always around the momentum of a business.
It’s one thing to sa...