Recently I published “The Ultimate Cheat Sheet for Your Startup’s Investor Pitch Deck” and the response has been overwhelming! Thanks to all the readers and people who have reached out!
One of the main requests was “Can you please do a cheat sheet for a sales deck as well?” Yes! With pleasure.
Similar to an investor pitch deck — there is a specific “narrative,” a framework that just works! It’s because of the psychology of the human brain. You’ll find that the 2 frameworks are very similar, with some tweaks. So here we go:
Think of a time that you went shopping and ended up buying way more than you intended to. What happened there? Most likely you encountered a salesperson that was REALLY good. The ...