When you’re confident about a business model, you will have absolutely nothing holding you back.
When I call Miguel Madrid at his Austin apartment, he’s glued to his computer, handling exchange requests in the wake of fulfilling the two massively successful pre-order campaigns his company Comfortable Club ran on Kickstarter last year.
“We shipped about 15,000 items in three days,” he tells me.
Comfortable Club is an online apparel brand that delivers ridiculously cozy underwear and loungewear at half the price of retail. The idea seems to be striking a chord: between those two Kickstarter campaigns, Comfortable Club has taken in more than $350,000 in pre-order revenue from over 5,000 backers — now customers.
All of which means things have b...