At Startups.co, we’ve made it a habit to study the trajectory of entrepreneurs on their paths to success, and from our qualitative observations, we’ve noticed that there are definitely some common habits that have helped them succeed along the way. From ice cream powerhouses to e-commerce pros, here are some traits from great founders that I’ve observed and tried to emulate throughout my 20-year career as an entrepreneur.
1. Treat Customer Opinion Like Currency
Ben Cohen and Jerry Greenfield, the founders of the eponymous Ben & Jerry’s ice cream, consider their customers to be a huge driver in their creative process and the success of their company. From the moment they opened their original location—a rundown garage in Vermont—they constan...