Lesson: How to Get Press with Ari Dyckovsky & Catalin Voss

Step #6 Pitch to Press: How to create your pitch for journalists and reporters

I did not craft my pitch to Wired. I just had a demo; that was all. I had a demo, I had already explained the purpose of what I was doing enough times before I ever talked to any reporter that by that point, I pretty much had it down, and then I was just presenting them with the project that we wanted to do. Journalists jump at it, and ask questions, and it turns into the conversation from there.

It's not like you stand there with a PowerPoint and you click it through and you say, “This is my company and this is our team and this is, start buying.” It's more like, “Here's a really cool product and I'm really passionate about this and that's why I think it'll change the world.” The same thing that if your classmate ask you what you were doing and why you were doing it, you would tell them, because that’s who’s eventually going to read these things.