hi, start from the issue you want to solve or need you want to fulfill. Then find a consumer for whom the issue or need is really important and/or urgent. Take Uber, the issue they solve is helping people to go from place A to place B. This is important for many segments: - Business people - People going out at night - Moms without a car -... Each segment has different pain points. Business people might dislike waiting in the street for a taxi, or not being able to know when a taxi will pass by, or paying in cash because this make their expense reporting more complicated. Uber is solving those issues. In general, list the pain points for each segment your product or service is relevant. Then order by priority the segments by estimating the following: - Size of the segment: is it large enough to generate enough sales? - Potential to win with that segment?: is competition high, is your offer differentiate enough? - Can you reach the segment with your communication in a cost effective way? - Profitability of the segment Once you ordered the segments, you can start testing. Your ideal consumer will be the segment that is fulfilling all above questions and buy your product or service. You might think one segment has more potential, but if you can't make them buy, then you might decide that you don't have the right to win with it and move to another segment. I'm happy to jump on a call to talk more about your offer and how to ensure you define segment that you can target and win with. Serena

There will not be one optimal size. Each affiliate will have their own needs. Here is a list of the common sizes: http://designerstoolbox.com/designresources/banners/ I find it most helpful to send out a survey monkey poll to affiliates directly. I'd also ask your top affiliates directly. Don't rely on stats from the network panel, as many affiliates will strip off the banner and use the URL for a text link, which will skew the reporting. Once you decide on the best sizes for your affiliates. Change your banners at least once a quarter. Ideally, create themed banners for each holiday. Changing banners frequently will drive more clicks and sales.

This Udemy course is the best introduction to lean startup marketing that I know of: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/ The content is very well explained in an engaging way with downloads, and screencasts which all help to show explicit examples of how to do everything that is described. You'll learn all the fundamentals tools you need to implement a 'growth hacking' mindset of rapidly testing, learning, and iterating your marketing strategies. Bonus: It costs only $15 when it's on sale. Disclaimer: It's possible that an interview with me may be in one of their future courses.

If you don't have a previous relationship with these bloggers, then the subject line will be very important. You have to come across as delivering some value rather than a means to an end. I would recommend emailing them first and asking if it's already for you to send them your press release, to establish they are interested in receiving news releases like this from you. To get them to say it's ok, otherwise you run the risk of coming across as spamming them. Once you gain their acceptance you can ensure that what you are sending them will be well received and done something with. If you don't take the time to build the relationship, don't be surprised if they don't do anything with what you send them and you can even expect them to mark it as spam. So my best advice is to contact them and ask them very nicely if you are permitted to send them your new release to gain their permission.

I would really need to see the ads that you're selling to be able to suggest what method to scale them with... but you hit the nail on the head...You have two options really...building internal sales processes or going through an agency. Usually companies go through an agency first, to get professional handholding in "sales product" development...ie. they help you scale your pricing and ad units and offerings...and get your foot in the door with bigger clients...but you can do a short term contract with most agencies...say 6 months...so that after 6 months you are in a much better spot to handle it on your own and stop paying 30% to an agency...

If done properly LinkedIn Outreach and be very lucrative. I believe the instructor was talking about the general concept of using LinkedIn to generate leads. The simplest example is how recruiters use it to find new college grads looking for jobs. We can hop on a call and chat about how LinkedIn Outreach can benefit you.

Every company is different in terms of how they handle the interview process, but when it comes to companies like Facebook and Google, I have heard that knowing current employees is a big help especially if they have worked with you before. Besides that, I would say their process is differently not systematic enough that you can check off all the boxes and expect to get a job. There are many stories of people that are more than qualified than most people that did not land a job. They are large enough that they have that luxury. I don't know your specific situation, but I would start talking ALOT with current employees, perfect your specific skills (be great at 1 thing, not ok at a lot), and keep trying :) If you want to hop on a call I can help you with your specific situation. I have gotten pretty far in the interview process at Google, before I decided not to proceed and instead started my current startup Due.com.

I don't think anyone would fault you for asking for more info that could help make you a better candidate. The sales team will definitely get you up and running the fastest. If you think something in your current situation would make you think otherwise, we can hop on a call just to make sure it doesn't hurt you.

While I appreciate prior documents or assets being shared, it's best to review the ToS and verify if there is an NDA included in it. With marketplaces, such as Upwork, there are NDAs that are implicit when contracting. Not sure if it's on here.

The most effective way to do this is through customer development. Customer development is a non-sales conversation with potential customers to get a feel for their roles, goals, and pain points. Don’t go for the sale during these conversations. Customer development is about applying a hypothesis to your business model to validate your ideas rather than assuming they are true. 1) Start with a hypothesis of your Ideal Customer Profile, why you think your product will be necessary for their situation, etc. 2) Set up informational interviews with these people. You’ll be surprised how receptive people are to conversation if you take a consultative approach with a lead asking for feedback and advice rather than a sale. 3) Begin the interview with questions about their company, then dig into questions about the individual’s role, goals, pain points, and specific questions about what pains your product may be able to relieve (i.e. how you handle employee on-boarding if that is your product). This is about deep customer insights vs. selling your product. -Ask open-ended questions instead of yes or no questions. 4) Take the feedback and iterate on your ideal customer profile hypothesis, refine interview questions, repeat 10+ times, and record all data in a uniform way. 5) Make product or messaging tweaks after these conversations.

Sir i can help you to make video of your hotel . I will share youtube link it a sample work . please go through it https://youtu.be/iIgzS4419XY https://youtu.be/M4Wb9f1vrVE https://youtu.be/pFaXAzBXTCw

The average affiliate program will pay commissions in the 10-30% of the sale range depending on your margins. Affiliates are concerned with the commissions, but are also concerned with how well your website will convert the traffic that affiliates send to it. If you have a strong conversion rate and a good commission rate, that is usually a good formula for a well-performing affiliate channel.

Domain expertise and talking to users. By working with the users you want to sell to or even just the industry, you will see how they do things - and more importantly, see what it takes to influence their behavior. You may realize pain points you didn't see in the first place - and may even end up rethinking your parameters/format of downloadable as well. It's a huge commitment, however, so most people do the second, which is talking to users. Read Paul Graham's essay on launching. Startups are a marathon, not a catapult. You are looking for consistent, incremental progress and growth over the lifetime of the company, not one short-term rocket-ship blastoff.

The IRS wants quarterly estimated tax payments based on an estimate of what the business will make that year. They want you to pay 100% of the previous year's tax over the course of 4 quarters or 90% of the current year's estimated income. However, since this is their first year in business and they've only been operational for a few months it's possible to have your "under payment penalty" waived since it's their first year. Their tax professional should be able to apply the waiver. Best

Hi, I been looking around for some options for some startups business planning. I found an interesting free platform called SurveyMonkey.com, where you can create customized questions and you can spread to your friends and to public, using the results to understand your target market, and more such as branding to concept testing, know what your consumers want with surveys. Check it out, and if you need any help, let me know. Cheers, MM

depending you target education application (medtech, mechtech, early stage....) and age i would consider for example Gamar/Rovio/ThingLink (angry births guys) and for other Alchemy/discoveryVR. For resources i would recommend FBdesign,VRTO,github if you code .Let me know if you need more

This is the kind of question I usually get by most of my clients and love the opportunity to help with a few ideas. Since you are planning to offer the spaces mainly for art events, meetings and popup shops, you are mainly targeting locals rather than tourists in the first place. So I would focus on those clients first. Start using local social media and invite people to a cocktail on one of your spaces. You can either have a mini showing, art-gallery style. Go to the office buildings in the city and invite the employees. Show up at artists' coops and handle invitations to your cocktail. Go to the places your users already are. Once in the cocktail collect the information of those attending and ask them specifically what use they would give that space (meetings, events, etc.) Once you have filtered their responses you can email them with specific tips and suggestions on how to discover the best spaces the city has to offer for their specific needs. You can even sponsor a local, up-and-coming artist and offer invitees to let them know when the artist would do a popup shop in one of your spaces. We can definitely brainstorm more about this if interested Good Luck Elba Nino

In a word: Forensics. Computer forensics is the art of examining a system and determining what happened upon it previously. The examination of file and memory artifacts, especially file timelines, can paint a very clear picture of what the attacker did, when they did it, and what they took. Just as an example - given a memory dump of a Windows system, it is possible to extract not only the command lines typed by an attacker, but also the output that they saw as a result of running those commands. Pretty useful in determining impact, eh? Depending on the freshness of the compromise, it's possible to tell quite a lot about what happened.

A simple Google search will give you answers to this question. I am not an accountant or a banker and this is not "professional advice." From the articles you will see, it is clear that setting up an account for a foreign company is possible. However, you must provide plenty of paperwork to satisfy the bank that you are who you say you are. Apparently there are online banks that may allow you to set up the account remotely. Another caution the articles will show you is that while some bankers may earnestly give you the advice to set up a US corporation--which is indeed easy and inexpensive--if you do, you are then getting into the mess of having to pay US taxes. If I could find out this information from good sources in a few minutes, you could have as well.

A reseller typically purchases the SaaS at a discounted price and bill their client directly. I've seen reseller discounts range between 10% and 50%. The discount should be competitive with your industry, and allow a reasonable ROI for resellers. The reseller discount is typically for the life of the user otherwise expect resellers to offer their clients a competitor's SaaS. An affiliate or partner program that pays a commission for referring clients creates a direct relationship between your company and the users. In these types of programs, your commission could be a one-time payout upon referral, a recurring % of sale for the first year, or a recurring % of sale for the life of the client.

You can raise funds if your service generates good traction and you manage to get long term subscriptions. Your clients will play a significant role in the funding process by providing their positive feedback and the prospects of the business in long run. You can run a survey asking your customers whether they will stay in long run? If you get a yes from most of them then this will serve your purpose of convincing the investors. Pricing should be defined by the market forces, the demand and supply will work to get you a optimum price. Try A,B,C price with X,Y,Z demand and plot it in a graph through excel. I can help you in the entire process.

We do marketing partnerships with some of our ongoing accounts. Terms vary from fixed-fee retainers through fixed amount + 10-20% split share to 30-40% fee on new deals. Depending on the specifics of the business and the marketing services provided, the percentage could be for a specific product/service, or the entire business. We do inbound marketing and partnership outreach which increases the brand awareness, grows the email lists of our clients and allows for scheduling cross-promotion campaigns and webinars that support the entire business - hence the added benefit of shared revenue across all products and services. Limiting revenue share for a product is more applicable for larger businesses that have an established marketing and advertising strategy and bring a good number of customers this way. Then a marketing strategy could be shaped around a specific product or a solution which justifies partnering only on a specific venture.

Hello! If you are also considering outsourcing, you'll see that there are plenty to choose from. I'm here to offer you contact MobiDev (https://mobidev.biz). It's a software-development company with offices in several countries, one of them is in San Francisco.