Web development
3
Answers
Techstars-backed Founder & Engineer
Sites like Upwork and great for just that. You can work on projects on your own or in groups and anyone can start whenever!
Affiliate Marketing
3
Answers
Outsourced Affiliate & Partner Manager
To answer this question you'll need to know the lifetime value of an affiliate that joins your program. Once you calculate the value then you'll be able to determine what you can afford to pay. I would also look at qualifying what constitutes a valid referral to your affiliate program. The lifetime value of the average affiliate who joins your program is of little value compared to the lifetime value of an affiliate who joins and driving traffic in the first 30 days. Or better yet sales in the first 30 days. When you calculate the lifetime value of : An affiliate eho drives traffic in the first 30 days or; An affiliate who drives sales in the first 30 days you will find that the value is significantly higher (so you can pay more for these referrals) I would not pay for just joining the program. Up to 90% of these sign ups may not drive traffic. Another concern is that some affiliates may incentivize sign ups, for commission, so you will want to specifically prohibit incentivized traffic. Keep your criteria for a valid sign up ( # of clicks or # of sales) confidential so affiliates do not exploit the system. Hope this helps. Mick
Entrepreneur,, Head of Product, Consultant
First of all I want to clarify one thing on your question that I believe it's not accurate: SaaS is a way to deliver technology (products) not a business model. The counter part of SaaS is on-premise or legacy, which is not a business model but how you deliver your product. For example, Salesforce is SaaS and their business model is charging per seat or user. Zenefits is a SaaS model and they don't charge the user of the product but take a commission out of insurances. Our company, COMPAS, is SaaS and we charge a monthly fee on an annual contract. Sorry I didn't answer your question directly but I believe it's more important to ask the right questions before you get the wrong answers.
Names, Domains, Sentences and Strategies
If that's illegal, then there are a lot of criminals walking free and raking in money. Copycat startups are everywhere.
Email Marketing Software
3
Answers
Growth & Productivity Hacker
Think of yourself as a content marketer first, which is effectively what you're doing, then check out convertKit, which is specifically for bloggers but works great for your situation too.
I help you buy, sell, plan, value a business
People call me on Clarity all the time to get a ballpark idea of what their business is worth. If you need a written report then you'll be looking at an engagement. Book a call if you'd like to chat. David C Barnett www.HowToSellMyOwnBusiness.com
Digital Marketing Expert
Check out Offervault.com or like the the person said CJ.com. What type of signup is it?
I help you buy, sell, plan, value a business
Remember newspapers? There were lots of them, weeklies, dailies, community, local shoppers, etc. Some are still around. Do you think these little individual media outlets had a strategy or sales force going after large Fortune 500 advertisers? Nope. They used a system of brokers and representatives. This is who you are. A media outlet. You need to make your 'ad space' available to people who spend all their day trying to sell space and earn commissions. Start looking for a 'rep house' (terminologies may vary) with whom you can 'list' your available ad space. Cheers and let me know if you'd ever like to arrange a call. David Barnett
Business Coaching
10
Answers
Business Strategist & Conversion Expert
The first thing I recommend is understanding that more advertising is not the best idea. You can quickly waste a lot of money on mis-targeted advertising. Better focus will produce better results. Second, learn the problems of fast growth. These are: > loss of focus > a struggle with communication > shock from increasing cash flow. It's very easy to get off track and start trying to be a bunch of different things to different people...leading to trying to produce too many things. Internally, with fast growth, communication can fail as departments spin off and start doing things that split resources or even conflict with one another. And while low cash flow is a commonly known problem, quickly increasing cash flow can lead to a number of problems in supply chain & vendor management, WIP, and more. Getting more sales is not necessarily the recipe for success--you can literally sell your way into oblivion if your margins are out of whack. Beware of a single panacea for success. More marketing, more sales, more production in isolation and without analysis can drive the company into extinction. You really need to understand the conditions you're operating under now, and then the target for where you want to be. Just wanting to grow is not enough. The target needs to be specific. I was a plant manager at 25 and have turned companies around. Let's book a call if you'd like to dig further into your business.
Author, Speaker, CEO
First to your question. No, unless there is a law in place, nothing is mandatory. That said, not liking your industry will make it more difficult to succeed. Those who love what they do will work harder and longer to achieve success. But success means different things to different people. Do you need to be rich, or just make a decent living? The lower your threshold of success is, the less you have to invest. Many business owners will choose to make less in order to work less. Others choose to work more to make more. It's all about what your personal goals are. Finally, there are aspects of every job that people don't like. Those are the things that the business owner can and should hire others to do. There is nothing wrong with that. Again, there are trade-offs. The less you do the less money you, personally make. But it can also help the business run better which can contribute to it's success. Better to have someone better suited for a role performing that role, so long as you can afford it.
Names, Domains, Sentences and Strategies
I'm not the right guy to evaluate your project as a business model. If, however, you do decide it's viable and want to give it a whirl, let's talk about naming, branding, and explaining your startup. That's where I come in.
Hotel Management
3
Answers
I help you buy, sell, plan, value a business
I think a better question would be to understand why people are cancelling after making a booking? Are you catering to business travelers whose schedules may change? (no amount of cuddling will save all sales) Are you catering to vacationers who might find better deals elsewhere? (appeal to their frugality with special non-flexible offers) Take a page from the airline industry, perhaps simply offer different rates with different options. Cheaper rate is pre-paid and non-cancellable, higher rate has full flexibility. Then you can more narrowly focus your efforts on cementing the 'flexible bookers' while you've already collected on the more frugal folks. Cheers Feel free to book a call if you'd like to chat. David Barnett
Business Strategist & Conversion Expert
First of all, it's a 'prospect meeting', not a 'client meeting', if you haven't closed them yet. Any system is better than no system. "Flying by the seat of the pants" is a recipe for disaster. Have a qualifying system. Do they need or want what you offer? Do they have a problem big enough to warrant your involvement in solving it (that's Budget)? Do they have a personality that you can work with? That's qualifying. That's what you should be doing in your prospect meeting. If you limit yourself to a list of questions on a sheet of paper, you'll never cover everything. Have a consistent sales process. That'll guide you on what questions to ask in the meeting. If your plan is to present your solution right away, you've goofed up. Your system needs to give you feedback: why the sale advanced or died. And it's perfectly OK if it died--you just need to know why (not a fit on budget, for instance). I teach a proven, ethical, consistent sales process. If you want to learn it, let's book a call.
Expert in Lead Generation
Even if your competitor continuously capitalizes on your ideas, by imitating your product features, etc., and even if he grows exponentially faster than you, it shouldn't intimidate you. Similar product, less money, whatever else, doesn't matter. Get awesomely creative with your marketing. Focus on the user experience and forget the competition. That's one thing no competitor can ever take away from you. And, the only thing you've got to mediate risk. I'd love to share more with you over a 15 minute call. I can guide you through getting a better understanding of your customers, and developing an awesome user experience, by moving beyond conventional marketing. Looking forward to it. Adrian
Techstars-backed Founder & Engineer
Use YouTube and Google to search for beginner tutorials!
Get Advice On Growing Your Real Estate Business
Hi! Great question! My name is Humberto Valle, I'm a global competitive strategist and run a hybrid agency out Texas. A lot of our own clients come to us with existing notions about how SEO didn't do anything for them, etc. only to find out that they were previously sold link farming and junk that is obviously all just fluff and ego boosting but creates no real investment. Good PR backlinks are a management level effort, we for example develop an overall strategy for the use of the links, where these links will point to, what will be offered on these landings, etc. we then craft content and write it and find channels that can get us to prospects' eyes. If you try to hire someone off craigslist for example, you will have a difficult time trying to get them to provide you with samples of previous work, if you go to a typical marketing agency they will charge you thousands of dollars for this services. Good PR links are hard to build and require getting other people involved such as bloggers, influencers, high traffic online mags, etc. If you are interested, feel free to contact me and let's see if we can be of help - for us our SEO and back linking is dependent on the service or product.
Search Engine Optimization (SEO)
7
Answers
Business Strategist & Conversion Expert
Have a look at similarweb.com Put your competitor's websites in there.
Clarity Expert
When there's low search volume for your particular niche, it does make sense to see if you can attract traffic from peripheral niches and interests (which it sounds like you've been doing). Sounds to me like your goal, from an SEO perspective, should be focused on long-tail traffic acquisition, though. The way to focus on the right type of questions is to think solution focused. e.g. what solution is your problem looking to solve. Maybe you can look to answer questions like "how can I stop yo-yo dieting" etc. Any questions that your potential customers are likely to be asking. Some good ways to find ideas for the types of questions people are asking: 1. Take a look at your Google Search Console queries, see what you're getting the most impressions for, double down on that type of content. 2. Reverse engineer popular websites related to your topic or closely related to your topic. You can do this using tools like semrush.com, searchmetrics.com, Spyfu. 3. Look at the types of questions being asked in forums related to your topic. Take those forum questions and start answering them in detailed blog posts. 4. Look at questions being asked on Quora. Again, take the question and turn it into a blog post. Answer it in detail on your own site. 5. Collect feedback from your website visitors on the types of content they'd like to see you write next. You can survey them using tools like Google Surveys or HotJar. 6. In some industries, it might be that the offline content (e.g. industry magazines, medical journals) take off before the topics become popular online. If this is the case in your space, take everything you're seeing offline or in close circles and start writing about it more publicly. Feel free to send me a message if you want me to take a look at the content you've been writing to start with. Thanks, Scott
Clarity Expert
2 quick and simple ideas come to mind. 1. Open up iTunes, open the podcast section, open up your relevant categories and subcategories. e.g. business/business and marketing. Contact the podcasts that are in the "New and Noteworthy" sections or in the lower half of the top 200 podcasts sections. 2. Open Twitter or Tweetdeck and use Twitter search for people using phrases like "marketing podcast" or "marketing podcast guests" etc. Try a few different types of query and see if you can use Twitter to narrow down some of the marketing podcasters that are looking for guests. Good luck with your new book! Scott
People First Customer Acquisition Expert
I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.
Unique Insights, Creative Solutions
You'll need to learn more about, and better define your two personas: A) The type of company willing to pay for t-shirt based advertising B) The type of person that will to wear it. To do this you'll need to access communities where you think those personas would hang out (either online, or in person), and ask them questions (via an online questionnaire, or in an in person interview) that will allow you to characterize the types of people / companies that would be interested. Once you have your two well defined personas you can better design and test your initial service around them. For instance, maybe you've realized through your research that only bars are interested in your service, and maybe they're only interested in women wearing their advertisements. Meanwhile you might have also found that only men would be interested in wearing the advertisement shirts. In this case the idea would not be viable. However if you find personas that do match, and there are enough of them in existance (big enough market), and/or they're interested in paying enough $ (enough to pay for the t-shirts, and your rent, and cleaning, and occasional lost shirts, etc.), then it would be viable. Not _necessarily_ the next big thing, but definitely viable. Let me know if you'd like more detailed advice with regard to conducting interviews, designing questionnaires, how to access potential customers, or even if you'd just like to brainstorm on it some more. It's a fun idea, best, Lee
Direct marketing
4
Answers
Techstars-backed Founder & Engineer
In general the highest converting direct messaging campaigns I have seen have very direct and simple messages. If you can achieve that with your target audience then you will see a good conversation rate. If you have the right message and already have the contacts, then go for it!
I help you buy, sell, plan, value a business
Hi, I used to work in the corporate payments industry. What you're looking for is a 'Purchasing Card' with higher order data transmission (sometimes referred to as 'level 3.') Card issuers with this kind of technology usually offer it to large organizations and the 'what was purchased' data only appears if the merchant has integrated their checkout data. There are very few of these merchants.
Business Strategist & Conversion Expert
I am not an attorney nor an accountant, and this is not "professional advice". Let me begin by saying that I agree completely with Mr. McGuire's response. At his very affordable rate, you should have that call with him. $200 is nothing, absolutely nothing, as a tax-deductible expense to protect yourself from this and future similar situations. Yes, I am advocating having a call with another expert. I haven't done this before. The quality of his statements here demonstrates to me that he has knowledge that you badly need. And it is better organized in this department and more affordable than my own. When you say "the investor", do you mean they have already invested money in your startup? If so, what % ownership do they have now? If you were on Shark Tank, and a Shark made this offer, they would be attempting to take full control. The valuation of the business they're stating with this figure is $2,666,667 ($2 million/0.75). Does that seem right to you? It doesn't to me. Does it seem right that they want to buy a non-liquid $2.67 million for a very liquid $2 million? And that's it? No, they're trying to get a deal on the company and full control out of you. They know it is worth far more than this. They can boot you once they have 51% of the shares, you know. Do you want to become an employee, and therefore be at risk of having your employment terminated? Then take this deal. NEVER give up even 1% of ownership if you can avoid it. Don't take my advice on this--read How To Get Rich by Felix Dennis. Mr. Dennis was richer than you and I together are likely to ever become, and did not need the money from sales of his book. My impression is that you've gotten excited by the prospect of $2 million. If that's your exit strategy and enough for you, then make sure the money isn't directed for investment into the company but rather for you directly. If this deal is structured correctly for you, I'd also secretly plan to sell 100% of the shares you own eventually to divest yourself entirely from the hassle. Speaking plainly, after the takeover I'd have nothing to do with the company unless they pay you dividends as a silent shareholder, or pay you consulting fees for your expertise. After the sale I wouldn't give them anything for free. I wouldn't take a job there. Too much potential for drama. But that's me.