1) Look through posts and just and tally which "side-topics" show up the most within the last week. Rank them. The top two side-topics for each group will be the most promising ones to suggest to that group in the future. You'll basically be making a 'word cloud', like this: https://www.jasondavies.com/wordcloud/ 2) To test your new hypothesis, occasionally start making your own posts on the groups with links to articles about the most promising side-topics you've identified. Either make brand new posts, or cross-post from other groups. See how popular the posts are. 3) If not, move to the next most popular side-topic and do some tests with that. 4) Repeat steps 1 - 4 (each time you do step 1, use the most recent week of posts) If you'd like more detailed advice on how to do this, and test its effectiveness with regard to your specific groups, let me know, best, Lee

What matters is the _ratio_ of UX to benefit. For example, if the user will benefit immensely from your product (e.g. they will automatically get $1 million once they find their way to a certain part of your website and click a button), then they will be willing do deal with a pretty horrible UX. Meanwhile, if they're only going to be saving $1 by choosing your product over a competitor's product, then they're not going to put any effort into dealing with an imperfect UX. Test out your MVP with a couple people (family, friends, and if possible some strangers) before "launching" it to everyone in the world. That will give you a sense of how acceptable the ratio is for your site. The strangers will be least willing to deal with a bad UX, and your family/friends will be the most willing to deal with a bad UX.

Hi, I had an entrepreneur ask me this same question recently. Based on the information Apple Provides you can definitely enroll with a DUNS number. There is a difference in the process of enrollment but both sole Proprietors and Organizations can enter. Here's a quote directly from Apples on business procedure. "Sole proprietors/single person businesses can review the license agreement and purchase a membership at the time of enrollment. Organizations can review the license agreement and purchase a membership once Apple Developer Support verifies the enrollment information and sends an email with next steps. You can check the status of your enrollment in your account on the developer website. Be sure to sign in with the Apple ID you used to enroll." Hope this helps. Feel free to request a call with me, I wouldn't mind helping you analyze the situation so we can streamline you on your way to the answers you need.

Niche down. You are waaaay to broad in your target market right now. And please provide more information in your question: a single sentence is not enough to get a complete answer from an expert. > WHO are you planning to serve? > WHAT problem situation(s) are they in now that demand(s) your help to get them of? > WHY should they choose you over some other, similar consultant? > What RESULTS can they expect from working with you that are astonishing and effective? Answering these questions will help you considerably with your targeting and marketing message.

I've had my own ecommerce craft shop, not on Etsy. If you don't have a lot of different types of items but have multiple colors and styles, have ALL of them up. A lack of a big inventory doesn't need to look like you have bare shelves.

Yes! In fact, when working with my startup clients, I regard the blog as the backbone of an inbound marketing strategy and a must-have for businesses looking to accelerate growth. Here's what having a blog can do for you: - Attract the right kind of prospective clients through targeted posts that answer their questions/address their issues. - Create an educated buyer (buyers today prefer to do their own research, spending as much as 90% of the marketing funnel doing so before wishing to speak to a sales rep). The good news here is that the more educated a prospect, the less time the sales rep needs to spend educating he/she on their challenges when they do connect...making the sales cycle quicker and more efficient). - SEO: creating helpful, substantial and keyword-optimized blog posts helps to drive organic search traffic. - Get more leads. The first step to increasing lead gen through your website is to attract visitors that can later convert as leads. Your blog is your lever to attract these visitors. The more you blog, the more success you will get and more quickly. That's good news - it means you have control over your success. - Your blog is also an opportunity to establish your company/founders/execs as thought leaders in your industry. One thing to keep in mind, however, if you are going to start a blog. Your ability to be effective with blogging hinges on consistency and quality. Also, remember that it takes 3-6 months to *start* seeing results. Many people start blogging and then quit around the three month mark. It is certanily true that blogging in the early stages can be extremely lonely, but quitting too soon is the most common reason that companies don't achieve blogging success. Blogging isn't the newest or sexiest marketing tool out there, but it is certainly one of the most effective.

There's a lot to consider. For a lead generation deal to be fair to both parties though, a fee for *qualified* leads needs to be in place whether the lead converts or not. Notice there's a big distinction between "qualified" and "quality." If someone sends you 50 *qualified* leads and you only convert 1 or less, the problem might be with the conversion part and the lead producer shouldn't be held responsible for that. What you should do is test out 2 or 3 lead generation methods. 1 of them being the other speech pathologist, measure out the conversion rates and then establish a base price. Then monitor the quality of the leads. 45-90 days is a good time-frame to make judgments, comparisons and adjustments. But what is not equitable to the referring party is to say I will only pay you if your lead converts, because without knowing all the components of the process, the same leads that didn't convert with you might convert really well for a competing business. A fixed price with a bonus structure would be good to make sure the receiving party is going a good job at actually converting the lead and for the referring party to be incentivized to send leads.

I'd recommend looking into these options: https://www.fiverr.com/ (do a search for QA) https://www.reddit.com/r/slavelabour/ (e.g. pay $1 per bug committed to Trello) https://www.scaleapi.com/ https://www.mturk.com/ If you'd like to discuss managing the software testing in more detail in relation to your specific product let me know, best, Lee

Go to 'verifications' in your profile settings and click 'connect' to connect your LinkedIn profile. The site should automatically include your LinkedIn reviews (although I'm not sure of what it's import limit is). Good luck!

Wow, I'm not really surprised no one has responded to this question. I mean no offense, but your question is full or jargon and is hard to follow the real problem statement. My first confusion comes your multi-identical professional? I have worked with many startups, some well funded, I have raised myself a few million dollar companies (not startups) and in all that time of dealing with many professionals in many industries I have never heard that term. But assuming it was just how it happened, if you are an experienced startup mentor wouldn't you know the answer to this question? In any case, the answer to your question would be dependent on the focus of the startup what is the clear value proposition and the product offered? What is their growth path? business plan for revenue and even their marketing plan? What are their current weaknesses - such as why would they need a mentor (specially maybe a paid one?) ...And then what are you core capabilities? or proven work and how can that be coupled with the gaps the startup has to achieve growth? If you had good experience with startups, you would know that most good established startups with the right legalities typically give their board members and mentors anywhere from .05% to 5% stock for their services) My name is Humberto Valle, I have worked with many startups from Arizona, to New York and SF as well as some in Portugal and Argentina. I currently run a global marketing agency that helps small businesses and startups with lead generation, growth, and custom software development. I have been mentoring for free for the past 10 years.

There are several reasons a romance novel fails, and that always has to do with the development of the romance between the two love interests. Every character in a story is going to have a main goal and something they want or need. In romance novels, this ends up being the relationship that ends in a happily ever after. Most of the time. That darn Nicholas Sparks! Obviously, romance sub-genres will have plot layers if mystery or suspense is involved, but when we're talking straight romance, it's far more noticeable if the development of the relationship is off. Here are just a few issues I've seen in romance novels. 1.) Love in a vacuum: nothing is happening other than the characters suddenly falling in love for no discernible reason. 2.) Purely Physical: the romantic tension relies on nothing more than the physical aspects of the relationship, preventing any development of emotional attachments taking place. (Note: erotica is a whole other subject, and its readership generally expects there to be explicit content when forming the relationship. Nothing wrong with that if that's the kind of readership you are aiming at. Just know your audience and write accordingly.) 3.) Little or no romantic tension: romantic tension involves wanting without fulfillment. Even the anticipation of a simple kiss can cause enormous amounts of tension if the two love interests are always close to succumbing but never quite get there. 4.) Weak sources of conflict: Are the obstacles that prevent the love interests from coming together superficial and unbelievable? Consider what each character wants and what they need, and put those wants and needs in opposition to one another, causing their relationship to seemed doomed before it even starts. 5. The reader doesn't care: are your characters likable, easy to relate to, or people we can admire? If they don't have any redeeming qualities, interesting backstories, and quite possibly some deep, dark secret that prevents them from moving on and falling in love, then you might end up with characters who fail to inspire readers or pique their interest. There are three things every romance needs. !.) An emotional connection between characters: they can't just be really attractive. Lust does not build a connection. Emotional connections require interaction and time. There also needs to be an emotional connection for the reader. They need to see the strengths and weaknesses of your character. No one can relate to a perfect person. There needs to be a compelling reason for your couple to be together. This helps with avoiding: the love vacuum, reader caring, cliche characters and plot. 2.) Need fulfillment: what does the character need? The deeper the need the deeper the connection. So figure out what your character needs in a significant other. This helps with: the love vacuum, weak source of conflict, cliche character, and no foundation for the love. 3.) Unique connection: the couple is something to each other that no one else is or can be. If the connection isn't unique, it will lack impact and will not be satisfying to your readers. This is why their connection must go beyond love at first sight, infatuation, or physical pleasure. This helps with poor reasons for miscommunication or no communication, the love has no foundation, little or no romantic tension. I'm always happy to answer questions on the fundamentals of fiction writing if you would like to discuss romance or any other genre in greater detail.

I have related relevant experience in this area as I am the first American to be invited to have an Entrepreneur's Visa in Canada, and I am also an Attorney from Boston, MA. My experience in Canada has shown me that for Americans, it is very much similar to the United States, and as we are State-based in our choice of laws conflict provisions within the contract, Canada is Province- based. So first, understand what Province in Canada this company is from. Otherwise, the terms and conditions of the contractual negotiations are very similar to the U.S., so your relevant knowledge of your product, its margins, the anticipated percentages of net and gross margins and whether the respective market can withstand and or absorb that pricing, whether the distributor takes title or receives a commission while you retain tile, etc., are all normal, fundamental contractual terms and conditions which must be addressed and agreed upon before any product can be shipped. This, of course, implicates Canadian Customs, therefore is is important to know your NAFTA and or NAICS code of your product to understand the nature of the duty, if any - this is more of the Canadian's issue, but its good business practice for you to know, as this may impact the final selling price which the Canadian company has to sell at, and you want them to be successful, of course. Further, as you are in the prototype stage, you should have a solid NDA (Non-Disclosure Agreement) signed by the Canada company before divulging any information to them, other than the most basic and rudimentary. To craft the terms of that agreement effectively, you need to know what your information and intellectual property is comprised of, so you understand what it is that you are actually protecting (patents, trademarks, service marks, copyright, know-how, or trade secret). This was merely a quick outline, as I see it, regarding your question. Should you desire a more in depth explanation, please reach out to me on my mobile at 617-283-6995, I am based in Boston, MA and travel regularly. You may text first to establish a suitable time for us both to chat, should you so desire. Thank you for posting your question, and allowing me to answer. My Best, Joseph J. Shamon, Jr. - 617-283-6995,

Congrats on finding early success in your new venture. I've had 10+ years of experience building my own and helping others build their business development processes (including in the retail space) - I definitely agree that developing/improving your business sales protocol is critical if you want to continue to meet and beat these early results. For example: If or how you would recruit a sales team member would largely depend on a few factors: what industry you are in (from within retail I mean); also, where you are sourcing the leads from (i.e. will this sales person need to generate their own or will they be given to them); how much account management will be required of the sales person; and what is the time commitment required each week from the person (to name a few.) So, before you know who to recruit/hire there are some details that you need to work through in order to get the best package and plan together - generally speaking, it would be possible that you can recruit a commission-driven associate, but outlining their responsibilities and setting expectations with how you recruit or on-board them is the first step you need to take. I'd be happy to connect and walk you through hiring/planning and even some technical options you can consider with scaling up your efforts. Send me a message if you're interested and we can

This is my kind of question! First off, let me tell you that you have a very well built website and the content and context is very good (I speak Spanish) My name is Humberto Valle, MBA Competitive Strategist - I'm an experienced web developer, programmer, and inbound growth strategist and have been helping small businesses generate more sales online for the past 8 years with the help of my team at www.Unthink.me. I have created many e-commerce website for many different product ranging from cosmetics to services, to crotchless shorts. It looks like right now you use your website to generate interest and drive traffic to the stores in person and there is nothing wrong with that. Your SEO is really good which means you are probably doing a good job in driving traffic in person. - there are still some issues with the overall SEO but you have done an amazing job. Your product like any other can be sold online through an e-commerce model but if you are looking to sell internationally you may be limited to the items that you can sell to individuals. You may be limited to accessories and parts only but have no limit on local markets there in Colombia. You mentioned wanting to change your vision to what exactly? If you need help increasing the SEO so that more people find you, and creating the right funnels to increase your sales or helping you incorporate e-commerce solutions please don't hesitate to contact me.

Hello! Thank you for reaching out to us here, I launched a consulting business almost 10 years ago to leverage my Masters in Strategy and experience with several successful startups. I merged business coaching with marketing and for the past 9 years have been helping small-large organizations globally. All clients are acquired through zero cold calling. I have learned through the years to ask, what is your experience level? Did you take a course on marketing and are now launching a business or do you have a degree or relevant networks that can boost your launch? - This is important for you to answer honestly because the digital marketing industry has become really crowded, marketing has become jargon for anything that has to do with sales, advertising, networking and marketing. So don't get fooled by the word marketing, make a plan on how you advertise your clients' services, but you can also use that yourself. I think the experience question is relevant for you because as an SEO expert as you mentioned you were since you offer the service, I would expect you have a decent traffic to your website from the right prospects, and if you are an experienced or actual marketer - you would know just how to create a funnel system for your website so that you are capturing leads as much as possible - telling you just what services are being requested the most by your prospect audience. If this sounds brisk, I apologize; I just want to make sure my thoughts are clear on the how you can approach and where your level of value might be which could lead you to offer a limited number of services that you are also 100% awesome at, because your initial clients can be a great source of validation and the last thing you want is to not deliver and delight. As a marketer and strategist, I can guarantee you that having a niche is more beneficial than offering many services. I wrote an answer to a similar question here on clarity, find it here: https://clarity.fm/questions/4661/hi-i-am-new-here-i-am-expert-on-social-media-marketing-and-traffic-my-question Also, here is a related article that could help you: http://blog.unthink.me/what-is-inbound-marketing-and-can-it-really-help-my-business If you want a call, I can give you a VIP link for a free consultation. Best of luck!

There are various methods of idea validation. I am listing the ways that are suitable in your case: 1. Run a Survey: You can ask the customers of the electricity company to fill up the survey form with questions like - whether they will use your service or not? How may they are willing to pay to the extra service/better service and other important questions. This will validate your idea and you can show it to the electricity company as a proof of prospective demand. 2. Expert Opinion: You can approach few experts in the electricity and distribution domain. Ask them to provide their opinion about your idea. If you get a positive feedback then you can show this to the electricity company for your support. 3. Influencing recommendation: You can approach people in Government/Administration who can recommend you for this idea. Take their views in written, this will actually serve as a validation and will also support you in pitching. 4. Competitor analysis: Prepare a competitor analysis report and find out whether such services already exist in the world. If you can find similar services that are successful then you can think the idea is validated. 5. Advisor: You can approach an advisor who can consult you about the idea and will validate through thorough analysis. I am an advisor who have validated more than 500 such ideas. I will be happy to discuss more over a call if you wish. All the best. God bless you.

It's hard to fully understand the background of your question, but in general, it sounds like you want this company to start a pilot program with your service. To get them to be willing to start a new pilot program with your service, you'll need to make something that solves the problems that existed with their previous service. To do that you'll need to better understand _why_ their previous service "did not work." Was it because the service itself had too many bugs, or because customers didn't need the service, or because the user interface was inappropriate, etc.? Get as in-depth an answer as you can to this question. If possible, ask your contact at the company, ask the engineers that worked on it, and most importantly: ask the company's customers that used the service while it existed. You could reach customers by posting on forums (Quora, Reddit, etc.) something like, "Question for people that use [company X's] services" Based on this info, you can design and build a new product which solves the pre-existing problems. Show this new product to the company's customers that you previously interviewed (through forum posts, etc.) and quantify their interest in it (rate 1 - 10 if you think this would be useful, etc.). You can then show your research, and new product, and how much their customers like the idea, to the company and you'll have a higher likelihood of them being willing to start a pilot program with it. If not, ask them why not, and see if you can address that issue as well. If you'd like more detailed advice on the specifics of doing market research and product development for your idea I'd be happy to help, best, Lee

I dont think the location or type of venue matters much in your ability to pursue and negotiate opportunities for vendors, sponsors and or investors. The easiest to pursue is vendors - in fact most smaller events are paid for by the vendors and sponsorships from local organizations who want to reach your type of audience. Make a description of the type of crowd you will attract and then make a list of potential products/companies that might be interest in advertising there. Create and sell packages to them. That approach is probably much easier than pursuing a random investor whom you have negotiate a lot more than just the ad pricing and can delay things. Unless you know someone who can give you money w/ little questions asked then go for the vendor/sponsorship route.

Hi, I'm a project manager who uses JIRA extensively (and PMP, PMI-ACP, Professional Scrum Master). There is an add-on for JIRA called Portfolio to help with many of your requirements. For question #1, your product manager and project teams would plan out their projects in JIRA by identifying epics and stories as they normally would. The teams should use 'story points' to assess relative complexity for each story, we normally use fibonacci numbers. Then the teams should determine sprint lengths and their sprint capacity (story points per sprint) for the initial sprints. Unfortunately issues appear the same size regardless of the number of story points assigned (but you can see the numbers assigned to each issue) - you can see a visual depiction of the volume of work in each sprint using Portfolio. Ensure the first sprint is 'started' in JIRA before trying out the portfolio view below. Create placeholder sprints in JIRA for all the backlog story items in all projects, dividing them up by sprint in logical order. Subscribe to the Portfolio add-on. Create a portfolio view, add all your projects, then select the capacity filter from the drop-down on the right-hand side of your screen. It should show your projects as horizontal swimlanes, with a bar graph representing the volume of work in each sprint. The green represents work that falls within the team's estimated capacity and red represents work that exceeds the team's capacity. Initially all of your issues and epics will appear grey, you can fix that by adding themes and assigning colours to the themes but I'll save that for another question. For question #2, you can see that status of a project by looking at the JIRA board, the portfolio roadmap, and the reports that can be generated by JIRA and Portfolio. It won't remind you if you haven't checked in less than two days ago, however, you could just schedule in your calendar to listen in to the daily scrum call every second day. For question #3, there is a different filter in the Portfolio software called "Target Schedule". If you select that filter, it will show any deadlines entered into the epics and stories. Using JIRA and scrum planning should help avoid last minute urgent issues (i.e. your due tomorrow example), your product manager should know at the end of each sprint planning session what to expect by the end of each sprint. I'd be happy to walk through a demo of this during a call. Wayne

First - make sure you forget the jargon, like the word 'entrepreneur'; the word 'marketing' has been widely adopted and now everyone and their mothers are 'marketers' when in reality maybe they are 'sales persons' or 'advertisers' or 'network marketers' (sales people technically but relying heavily on connections or pyramids) Being able to orchestrate a a high ROI paid Google Ad or Facebook Ad makes you an advertiser not a marketer. This important because if you happen to fit in this category, internally you need to operate and think as an advertiser (madmen type of approach right with images, captions, fonts, PPC, making pretty and effective ads) and that means that in your own advertising assets you speak to your customers offering them the ad value proposition and not the generic marketing proposition, which can dilute interest, confuse potential clients and lose you a client. Even if you use the work marketing on your own ads - internally you speak as an advertiser, focusing on what people think is marketing which is advertising on social media, uploading pics, creating PPC campaigns. I'm mentioning all this because, an experienced and or well trained (educated) marketing expert probably wouldn't have this lead generation problem. At Unthink, I think we have helped about 5 or 6 other marketing agencies with their own work - we stopped doing this a few years back unless we got some sort of ongoing retainer from the agency. But even Tuesday, I gave a presentation to local (older) business men and women and amongst them was a self titled "Business Success Strategist For Online Growth" - before presentations each introduced themselves and gave their pitch. Hers was something like: I help small business owners get more leads online and close more sales through growth strategies and social media marketing" I'm paraphrasing because she mentioned a few other things but this is the jist of it. After my presentation on "Digital Inbound Marketing Is Not Magic, And How It Really Works" - I talked about bounce rate, management level efforts, SEO, blogging, vlogging, customer facing efforts, good Google preferred website design best practices, etc. she approached me and says: - "I would love to speak with you because I have a website that has 'good ranking' I come up on the 'first page of Google' but I haven't gotten any leads in a while..." !?!?!? So yeah, this is common. Amazing sales person but not a marketer. Now, if you are a good social media 'marketer' and can generate amazing PPC campaigns, show them off! Take screen shots, and showcase them in your website, show them off in your own facebook page, maybe create a facebook group and use that group to share content with key business individuals who might end up hiring you eventually. - nurture them by providing them with the DIY approach and you will see that many will actually just hire you instead because you are the expert. I get this a lot - I'm a guest speaker somewhere and share my insights and literally teach individuals on clever simple marketing tricks and they still come up to me asking me for a quote or those more sophisticated ask me for a proposal for something specific. People will hire you not because of your so called expertise, but for demonstrating that you care enough to be an industry leader, on-going learning, caring about them, and for saving them the time from having to do it themselves. If you do full management level marketing where you actually develop sales systems for their teams, design and create websites that are so effective they actually make the owner money, generate landing pages, create CTAs, work with them for in person 'customer facing' efforts, you manage all their lead generation, customer nurturing, cross promote with other relevant sources and industry leaders, you create the graphics, the copy, the paid campaigns, study their analytics and improve, run A/B tests on as many things as possible, etc. etc. etc. - they're going to hire for only one of those thing plus being able to save them the time of having to learn and do it themselves. It's your job to also think as a sales person, knowing what is it that ticks your customer and how can you be of the greatest value and then only speaking about that (asking questions and making them talk about that only!!) Most clients pretty much sell themselves if you let them do the talking. As a marketer - you think of this before you get the lead and create funnels addressing their possible FUDs before they even reach you so that when they do you are already addressing them and converting them quicker. At www.Unthink.me - we focus on creating these funnels so that by the time a client gets a lead is pretty much sold and just needs to be confirmed. That's regardless of the organization's size. Right now we are working to improve a large custom software development agency in New Jersey, www.betabulls.com, with such funnels so that they can truly showcase their expertise, answer questions before they arise, and get better qualified and ready to go leads for software contracts. If your problem is generating leads to begin with well that's just as much homework to get to the point where you know what to put in an ad, website, flyer, banner, card, etc. You need to know who your customer is, you need to understand inbound marketing. Here's a related article: http://blog.unthink.me/what-is-inbound-marketing-and-can-it-really-help-my-business - create buyers persona for your product, assimilate a potential client's situation, their lifestyle, their point in life with the business 'What are they looking for now to grow?" - how can you fit in that possible answer? - create value for them on that specific problem, use their relevant keywords and make the content or value whatever you create - available to them through your fb groups, page, twitter, etc. add it to your website, send out emails, run a PPC campaign addressing this one specific problem and linking the ad to a 'continued reading' page (landing page) instead of directly to a sales/purchase page - people need to be babied and nurtured first and fully trust you and that goes away if you straight for their wallet. If you have any further or more specific questions, because I wrote this with a very broad assumption of your situation, please feel free to message me. Also if you would prefer to hire me and my team at www.Unthink.me - check us out, send me a message and I will answer any question you may have. We are dedicated to remaining the most affordable agency for new and small businesses and work with budgets as low as $100/month! As a thank you, I would appreciate a like to our facebook page: http://facebook.com/iwillunthink - Humberto Valle, CoFounder of Unthink Digital Marketing.

Suggestions in chronological order: 1) First, email them asking for the right person to talk to. If no one responds to your email within 2 days, continue to next step. 2) Do a little LinkedIn research and find names of people you think might be the right people. 3) Call the company and ask the receptionist for the right person to talk to. When you ask this, mention that "I figured it might be [insert one or two LinkedIn names here], but I wasn't sure." If this doesn't work, continue to next step. 4) Set up a geographically targeted Google AdWords advertisement for your keywords ('event', etc). Make the geographic target restricted to within 1 mile radius of whatever company you're targeting. See here for instructions on how to do that: https://support.google.com/adwords/answer/1722043?hl=en Do this for all of your potential clients. If you'd like more detailed suggestions on these and many other methods, let me know. best of luck, Lee

If you're asking for templates, with no offense, maybe you shouldn't be creating a strategy...?

You have to consider what benefits you have to offer contributors, and market those in a concise way. Do you have a blog? If so, you could run interviews and guest posts which offer value to your users and advertising for your contributors. Can contributors work with your startups in a paid way, similar to Clarity? In which case, what makes your site more useful or better than Clarity? Have you designed your business plan with both B2C and B2B considerations in mind? This may take doing a second business plan or finessing your idea.

11 days and not a peep from any 'Top Clarity Experts!' Simple, find the experts you feel are high-converting and arrange a call. Let me know if your like to chat, I've been on Clarity since 2012.

What value do THEY get from subscribing to your newsletter? The answer should be: "lots of value, and I make it obvious to readers in language they care about." I've written two how-to books. In each, I point to a book-specific landing page with resources. For my first (on public speaking as a form of business development), I describe the resources as templates that will save them 20-50 hours of work. In my second book (on managing marketing & creative teams), it's how the templates will help them become a better manager. Throughout each book, I have relevant Call to Action (CTA) blocks that point to the resources—an easy "sell" for how-to non-fiction. If you write fiction, think about what would be compelling. Perhaps your subscribers get first updates about your next book, and private updates about your progress on the writing process (similar to what some Kickstarter campaigns will do). Make it about value to them, and signups will follow. I'm glad to do a call to discuss further. Good luck!