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Event Management

If I am applying for a talent agent license in California, what percentage is acceptable for me to take from an artist that I'm representing?

2

Answers

Pierre Brogan

Clarity Expert

I was an agent for 20 years in the Entertainment Business and the standard commission that agencies charge their clients is 10% of gross income. There are however, a few modifications, amendments and prenegotiated terms that involve bifurcation of representation and packaging fees. Happy to discuss on a call. best of luck.

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Priyanka Sharma

consultant on business,startups digital marketing

Hello I am Priyanka. In this I would like to share my personal experience with you. Being profitable goes beyond booking the right bands, picking the right location, and driving a successful marketing campaign. Even if the fest is popular, it won’t matter if you’re losing money by pricing your tickets too low or racking up overhead costs. It all comes down to revenue and expenses: Your biggest revenue boost comes from ticket sales, and the best way to reduce your expenses is through sponsorship. With that in mind, here’s how to ensure your music festival is profitable year after year: Build a solid ticketing strategy. You’ve got eyeballs on your ticketing page, but not all of those visitors are buying tickets. If your conversion rate (the percentage of visitors who buy tickets) is low, you may need a more streamlined ticketing process. It also could be that your ticket prices just seem too high for the bands you’ve lined up or your fest’s reputation. Or consider the opposite scenario: You’re worried you won’t sell enough tickets, so you set them at a price point you think will sell. It works. But you’re not making enough from those sales to turn a profit. “Ticketing is the most important part of the festival from a business standpoint. It has to be right,” says Tom Russell, cofounder of Founders Entertainment. With a value-based ticket pricing strategy, you can find the pricing sweet spot that’s appealing to fans — and good for your bottom line. There are also some sure-fire pricing tactics that will help you make more money. Early sales are a great tool. Our research shows the average music fest has five to six different early-sale tiers, offering an average discount of 10%. A discount like that should be small enough to not compromise revenue — and appealing enough to early bird buyers to give you a nice boost in sales. If you’d like to offer a more limited discount, quantity-based tiers, in which the first X number people to use a certain discount code get a better price, might help drive early sales and cultivate scarcity. You can also send last year’s attendees discount codes that can only be used by new attendees, so they have an excuse to invite more friends — and widen your fan base. On the other end of the ticketing spectrum, premium packages like VIP passes are an easy way to bump up revenue without pricing out lower-spending attendees. Recent research shows some events bring in 25% of their revenue from VIP sales alone. That could mean anything from exclusive areas to drink discounts to backstage passes to free merch. Now that you know these revenue-boosting tricks, how do you go about reducing your expenses? Get sponsors to help you out. More festivals than ever doesn’t just mean more competition for fans; it also means more competition for sponsors. More than a third of event organizers surveyed by Eventbrite said they struggled to stand out to sponsors. Among those who organize fests with less than 5,000 attendees, nearly 2/3 struggled. But securing those sponsorships is critical to putting on a great show without driving up ticket prices. To stand out from the crowd, offer ways for brands to build real relationships with fans. A logo on the stage isn’t enough. Fans need to interact with the products or brand in new ways. From an interactive exhibit or social media photo opp to bioreactive wristbands, there are lots of ideas out there on how to get brands on board with your fest. The most important step in this process, though, is to know who your fans are and what they want. Why? Because you need to be able to sell the brands on your fans. They know who their customers are, and they want to know they’ll be at your show. In addition to demographic info like age, gender, geography, and income, you should be able to provide some idea of your fans’ spending habits, lifestyle, and why they choose to come to your festival. Gather this info through custom questions in your purchase flow, or with surveys before or after the festival. For more tips on selling tickets, cutting costs, and using new data to make your festival efficient and profitable, For further queries you can consult me.

Slava Khristich

Principle Software Engineer & Architect 20+ years

http://Upwork.com, http://Guru.com or just contact us at http://tateeda.com :-)

Austin Schmidt

Marketing Technology + Digital Marketing Nerd

Not sure about VC, but I know for a fact the private equity firms do this. It's usually in the context of a "standard operating procedure." I worked in two companies owned by a leading tech PE firm, and they had a standardized tech stack (with specific vendors) that we were expected to use. Using anything else needed to be approved. This was actually a good thing, because.. It came with enormous discounts. Be prepared to have an incredible value proposition AND discount like crazy. If you can pull it off, it's a consistent flow of clients without sales acquisition costs.

Francisco Kemeny

Marketing Transformation

I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture​ leads. I would also try Google AdWords, but I can see that being costly. Facebook interest targeting would be something to try, especially if there are user groups related to the specific medical conditions you need to target. To get to a more specific strategy or tactics, I would need to have more concrete information... Hope that helps!

David Teboul

Business Development Executive

The struggle is REAL! MDs used to get paid by Pharma labs to get their attention (real life exemple: $30-80 just to fill a tiny online form). To my experience (consulting & entrepreneurship in healthcare/medtech), I would say that most MDs do not like emails, social media or cold calls. The best way to have their attention is to get recommandation from other professional... Maybe you should try to contact some specialized medical associations or communities (dedicated groups on LinkedIn, experts on Clarity / Quora, etc.) Hope that it helps!

Lee von

Unique Insights, Creative Solutions

Unfortunately implicit bias is a reality which exists with regards to race, and lots of other things including height, voice, weight, sex, etc. While society is slowly learning and trying to suppress those biases, they will always exist to some extent, because they're derived from some of the fundamental neural mechanisms by which the brain learns (i.e. generalizations and correlations). To get past these biases you have to "get your foot in the door" of people minds, to get to the point where you have the opportunity, and the time to demonstrate to them that their biased feelings about you are incorrect. Here's what I'd recommend: 1) Find people or organizations that are unbiased. There are plenty of people with less, or no bias, and some that may even have a bias that works in your favor. Work your way up in these circles, getting the most prestigious jobs and associations that you can by doing quality work and showing your value. Build a reputation and get personal referrals from them to make it easier to get your foot in the door with more biased people later on if needed. 2) When dealing with biased people, don't walk into situations with the mindset of "I'm a black woman with mental illness", walk into them thinking, "I'm the right person for this and I'm going to prove it". You may have to do more work than others, but realize that that means that you have to be stronger than the average person to get past them. Be proud of the fact that you're getting stronger than others, instead of feeling sorry for yourself about it. 3) Once you have built up that reputation, you could start making your personal characteristics part of your "personal brand". Be openly proud about being a black woman with mental illness that's built a reputation and gained success. Put it on your webpage, write a book, blog, do interviews, etc. Note: I'm a white male, but I have a background in neuroscience and psychology and I've experienced and witnessed bias too. I wouldn't directly compare any of my experiences to yours, but hopefully my suggestions might be helpful, best, Lee

David Favor

Fractional CTO

Always best to do business design with multiple exits strategies. So one strategy will be to liquidate/sell your company to another person or entity. And... Be sure you design in cash flow from day one. Many businesses are fake. There's no monetization scheme. The company theme song is "Money for Nothing". Design in monetization from day one + you can hold or sell as you please. No pressure to do either.

David Favor

Fractional CTO

Primary Marketing Rule - Everything revolves around benefits, not features. People pay for benefits. If you write a course about programming using some tech like React or Django or Node... likely your income will be much lower than starting with a benefit. So... A benefit might be.. "How to tool a high traffic Websites to churn cash like a big dog." So this is the benefit, then you "chunk down" from there. First work out how to create a high traffic site, fast + stable under massive load. Then write your course. Hint: If you're going to write a course + likely to live well off your course sales, make sure your title contains one or more of the following keywords... WordPress or SEO Here's how to pick your course title keywords. Ask tech conference producers the titles of the most attended talks. This is how I picked my areas of focus years ago. I asked Shawn Collins (Affiliate Summit) + Brett Tabke (PubCon) what people attended, since each of their conferences have multiple tracks. They both said, given any two talks, whatever talk had WordPress or SEO in the title always "pulled better" (more people in room) than any other talk. Be sure to always start with a benefit + money first, then design your course from there. Hint: You'll get rich from courses about WordPress site design + likely stay poor writing React/Django/Node courses.

Humberto Valle

Get Advice On Growing Your Real Estate Business

Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential partner. If possible try to be local when doing so. But obviously, some to use include Startups.co, Basecamp, Inc 500, yesPHX, BetaBulls, MPV, Lean Startup, Lean Methodologies, TechCrunch, etc.

Humberto Valle

Get Advice On Growing Your Real Estate Business

Hello, my first question to you would be - why podcasts? Did you get on that because they were the easier to get started with or did you have a strategic reason for focusing on podcasts firsts? With that said, your product is not a straight forward promotional material - meaning you can't just take nice photographs of it and give it a catchy phrase and expect it to catch enough interest to get buyers from a magazine print. Podcasts do allow you enough time to talk about your book(s) or expertise but depending on the podcasts promotional outreach and your own for each time you show up in one - there might not be enough traction there. My name is Humberto, I'm a competitive strategist and have been helping entrepreneurs and business owners for the past 10 years or so, while in most recent years we've added not just consultation but the execution of marketing campaigns for www.Unthink.me. My suggestion would be sharing your expertise through your website, having a blog where you share mockup case studies, chapter sections, build it with good SEO, creating videos, etc. that you control and can share on social media. Inbound and Growth Hack Marketing (which is what you need) is a combination some authors have used to get attention to their content and get people to buy. The idea is simple enough but the execution is key.

Honey Jhunjhunwala

Business strategy advisor (MBA,BTech)

Hire a consulting firm from indonesia

Priyanka Sharma

consultant on business,startups digital marketing

Hello I am Priyanka. In this I would like to see my personal experience with you. ClonesCloud offers many popular clone scripts and you can find the best deal there. They are offering ready-made clone scripts and custom services as well. You are looking for the Kickstarter Clone then I would like to tell you that go with FundForIdea that is a ClonesCloud’s Script. But why should you go with FundForIdea? This clone script is developed using all the latest web technologies like PHP HTML CSS JavaScript Bootstrap It covers all basic features which are required to start your Crowdfunding business. Also, it satisfies all the needs of business working model. It is 100% customizable, so you can add the features you want. FundForIdea supports all basic types of crowdfunding concepts which are Rewards-based crowdfunding Donation-based crowdfunding Equity crowdfunding Debt crowdfunding So, you can start with any business model and can approach your targeted audience. USA developer can edit the script and make a new product without much difficulty. By doing this he will save lots of time and as well as lots of money which can be saved and gained as a profit. For further queries you can consult me.

Lee von

Unique Insights, Creative Solutions

You could try pivoting the product to help individuals that need to use foreign freelancers to have their app developed, because they don't have enough money to pay a local developer, and they can't find a technical co-founder. This is actually a very common problem. Working with foreign freelancers is cheap by the hour, but many times the end cost may be huge due to a difficulty in finding, hiring, and managing remote, sometimes low quality developers. There isn't a good solution to this at the moment, but many people are working on it. If you'd like to discuss more about the background of that problem, or other potential pivots, or how to improve your product's landing page (it's pretty bad at the moment), let me know, best, Lee

Ezequiel Bruni

Writer & editor of articles

I've been a web and UX designer for about ten years. I've mostly given up client work, but I stay fresh through research and occasional practice. As a writer for Web Designer Depot, I spend a lot of time researching the tools of the trade. So far, my favorite app for wireframes has probably been Google Draw. I'm not even joking. Between the drawing features, the available shapes, and the collaboration and sharing features, it usually does what I need. The one caveat is that it can only do low-fi wireframes and prototypes. If you need to do a lot of prototyping in mid-to-high-fidelity, you'll want software dedicated to that. The point is, choose the tool that helps you get YOUR point across to YOUR client, as efficiently as possible. Are you developing interfaces for smaller, simpler sites? Google Draw can do that. Do you need something more complex? Look into Adobe XD, or InVision. I... actually wrote a massive guide on this subject, but I don't know what the policy on links is around here. I'll just say this: tell us what you need to prototype, and for whom, and we can give you more targeted suggestions.

David Favor

Fractional CTO

For 100 books (extremely small run), likely best to use a POD (print on demand) service like Blurb or Amazon's similar service (name escapes me right now). Way cheaper to self publish any run size + especially so for small runs.

Public relations

How do you apply to be an expert?

3

Answers

David Favor

Fractional CTO

Seems like you might be asking how to be an expert on Clarify. There's no application process... just... Answer people's questions.

Ariovaldo Silva

Brazilian Management Consultant

As I have had regional responsibility covering several countries is normal for me to think about bringing customers from several different countries. Follow some points that can be considered. Questions per example as: - Main KPI´s and Strategic Goals. - What are the Go to Market Strategies? - Does your Business Plan define Goas, Strategies and Actions to achieve public abroad? We also have to consider that today some web tools are worlwide tools. So, we can go to different alternatives depending on your products. To have quality in your products and to promote actions through Internet and other ways can also leverage the penetration of your business in another countries. The better diagnostics only will be possible with a deep evaluation of your products and businesses If you have a good quality Business Plan it will be key for the development of Strategies and Actions in order to bring more results for your company. It will be a pleasure to answer your questions having more details. I think I can contribute considerably. For that I am totally available.

Lee von

Unique Insights, Creative Solutions

If you want to "raise more money", you could add more advanced features and add in-app purchases for them. Statistically, about 5% of app users pay for in app purchases (but obviously depends on what features you add). Alternatively, add advertisements, or just use the existing income you're already getting to work on your next app. In terms of getting investment: If you coded the app yourself, and you're getting >$10k from it each week, sounds like you can continue to develop it, and anything else, without any need to give up equity for an investment. Meanwhile, if you only made $10k the first week, and now aren't making anything off of it, you're not going to get investment. If you'd like to go over it in more detail, with regard to the specifics of your app let me know, best, Lee

David Favor

Fractional CTO

Give details about your business, including your current monetization approaches + likely someone can assist you.

Allan Aguirre

Happily married with two great kids.

Hi, Allan here. I have been leading our market research team for the last 3 years. I would say that market research is very essential in setting up your business. You need to know the demographics, people flow, availability of physical location, etc. I want to help you further so please let me know if we can talk. Thank you very much!

Lee von

Unique Insights, Creative Solutions

Build and iterate the idea, and your understanding of the type of person that would want to buy it. Make each iterative step as you gain enough confidence to invest the time and money needed to take that step. For instance, you can start by asking friends and family while it's still just an idea. If it seems to have promise, maybe make a landing page for it for free on somewhere like Weebly.com. Start showing the landing page to friends and family again, but also to strangers now, and ask their opinion. Iterate the landing page, and prices etc. based on this feedback. Maybe then build an online survey that you can circulate to more anonymous people within your theorized target demographic. See how they respond, and iterate the idea, website, and target demographic if needed. Then see if you can get people to actually sign up. Contact everyone you've talked to up until now and show them the now polished website, idea, etc. and offer it to them at an early bird discount. See if anyone bites. etc. Let me know if you'd like more specific help with any of those steps, with regard to your specific idea, best, Lee

Ariovaldo Silva

Brazilian Management Consultant

I recommend you tio develop a Balanced Score Card simplified version. It is one of the best tools for Strategy development and Focus on Excelent execution. It can be combined with other tool line SWOT analysis and Projects Perfect Execution. For more details please contact.

Lee von

Unique Insights, Creative Solutions

You need to build your presentable reputation. Generally, the better your presentable reputation, the better your pay. This is because the payer will have more evidence that you'll do a good job, so they'll be willing to pay more for higher quality work, and they'll be taking less of a risk by hiring you. I use the word "presentable" reputation because it's important to remember that the ability to show someone your reputation (i.e. transfer it from the end of one job to the start of the next) is the most important part in building a reputation over time, allowing you to earn more and more. A presentable reputation can take many forms, including the following: 1) a college degree 2) professional experience 3) a verbal or written recommendation from a friend 4) online reviews of you or your product (e.g. Yelp, Amazon, Ebay, etc.) 5) media coverage 6) a book you write etc. All of those take time to get, but some can be faster and easier to get than others. Luckily, if you're a good, hard working, and smart person, you most likely already have option #3, since you've been alive for a while and have probably made some friends. So start with that. Reach out to all of your friends and acquaintances and tell them that you're looking for a job and give them a list of what you'd be interested in, and the related skills you possess. Any job you get from those referrals will most likely be better paid than any job you'd get by not using those referrals, since the referrals are allowing you to transfer the positive reputation you've built up over the years to the new job. Go from there. It will take time, but you'll have to start building a better presentable reputation, and by starting with the foundation of your existing reputation you'll start as well off as currently possible. Side Note: The ability to use internet platforms (like Youtube, Amazon, Yelp, etc.) as places to get, save, and display reputation permanently, and in an easy to discover manner, is what allows "nobody's" to become millionaires. For instance Amazon sellers start with 0 stars, but once they get a couple purchases and ratings, if those ratings are good, the encourage more people to buy, and it turns into a domino effect where more people buy and more good ratings come in. This takes time too though, so be aware of that if you decide to go that route.

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