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Healthcare

Are healthcare innovation networks like Avia commonly found in the US?

1

Answers

Jim Rickards

Start-up & health insurance payer experience.

I know there are a number of healthcare incubators in the US such as Start-Up Health. This is a community of healthcare start-ups with some connection to the delivery system entities in Avia.

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Business Networking

Can you make money by networking?

3

Answers

David Favor

Fractional CTO

Many people use this business model + it breaks my first rule. "Every action must drive to continuity." The challenge with this business model... Once you've made the introduction, how do you get paid... well even once + more importantly over + over again. One way to resolve this challenge is to join Meetup + Fizzle + any association (like a chamber of commerce). Watch what they do. Clone what seems good to you. Call your service something people expect to pay for - membership based course or forum or association, where people expect to pay a monthly fee. If you join Fizzle, I'm pretty sure I still have a coupon or link to a 5 week free trial. Meetup groups provide good education. Meet the organizers + just flat out ask them how they monetize their Meetup... or better... Start a podcast + interview people running introductory services + ask them how they monetize. People tend to be more open to "interviews" where they tell all, then just conversations. When interviewing, there's something for you + the person you're interviewing.

David Favor

Fractional CTO

Likely your best avenue is to call H&R Block Executive Tax services. There might be one in your country. If not, just pick one from any US City. I'm in Austin, Texas + have been using them for years. They're way cheaper than a CPA + tend to stay current on new tax code, far better than a CPA, as they run internal, company wide trainings, all year round. You're smart to deal with this up front. Avoiding US I.R.S. trouble == a very good idea.

David Favor

Fractional CTO

This depends on contracts you signed + if you're in a legal pool. If you're in a legal pool, makes no difference (to me) how often I'm sued, because I can always go longer in court than the other side, so I always win. https://clarity.fm/questions/4768/answers/15740 covers how this works. You pay a monthly flat rate for unlimited out of court time + 100s of hours in court time. I can't imagine living in the US without Legal Shield coverage. Nothing sucks time + money like lawsuits, unless you don't have to pay any money or invest any time, because you're in a legal pool. Once you have Legal Shield coverage for at least 10 days (which is what use to be required for coverage to begin) then do whatever you like. If you get sued, you'll just laugh, because you might be able to suck the other side so dry, you can pick their clients for your product.

Serena De

Award-winning Marketer, $30M+ in Managed Ad Spend.

Free? Yes, slavery. I mean, you do still need to feed the slaves. And they might get sick, and you still feed them while they are not working. I know, such a bummer. Jokes aside, nothing comes for free in life and it's insulting to ask somebody to work for free.

Kelly Rainey

Digital Marketing Strategist

If you are friends with this person on Facebook you can go into your Page Settings and edit Page Roles. Assign them the role you wish, depending on what you want them to be able to do. They will then have access to the Page. In your case I would assume you would assign whoever as an Editor. If you're on your desktop and doing this, Facebook will give you a layout of who can do what in different Page Roles -- you will see link at top of page when you hit Page Roles under Settings.

James Michael

Sales Strategy, Coaching and Consulting

Invest it in yourself and find a great job that will pay the bills while you work on your own venture. Whether that means buying new work-appropriate clothes, books in your profession, a new certification or even interview coaching is up to you. I'd find a company that is emerging in an industry that you find interesting and go after working for that company. Good luck!

Humberto Valle

Get Advice On Growing Your Real Estate Business

Hello! This is a great question, my name is Humberto Valle, I'm a content and marketing strategist for www.Unthink.me. Our small agency bring big business tools to small growing companies. Your question is related to SEO, which stands for Search Engine Optimization. The reason why you don't see your company name or website pages come up on a Google search is because your website is most likely very new and Google has not indexed it. With that said, even if your site is older and you have many pages and good SEO, its never a good idea to search for your company or website off your own browser like you would search other things because you are going to get skewed results on the Google Search. One of the things you can do to test how you rank without altering the results from searching on your own IP address is by opening a Google Incognito window or going to third party tools to test your SEO. Now, your question was how to get Google to show your site and the answer is simple, you have to index it. 1) Try submitting your website here: https://www.google.com/webmasters/tools/submit-url?continue=/addurl&pli=1 2) Register your business with the over 80 different major indexing sites out there such as Yelp, Yellow pages, white pages, bing, apple, etc. The more you register the most links Google will have to find your website as it's scanning others. If they all have the exact same information then over some time Google will begin to associate your website page with those particular keywords based on the region that you serve based on how Google categorizes your particular industry. For example, a software development company will have different region categorization and SEO than a local pizzeria. 3) Insert the right tags and code snippets on your website so that Google can best validate and read your website, then index it better. Google does not see or care how your website looks to other humans, can't see what a picture looks like so you have to tell it, same thing with phone number or address on a certain page or certain of a website, just because you wrote it and maybe have it linking to a map it doesn't mean Google knows is an address, but properly tagging the code of the site will help google know what each part of the site is and what's it for and the hierarchy of each page and each section. 4) Improve/create content for your website, when people visit your website and they leave within the first few seconds or minutes is BAD. Really bad. Imagine if someone was ranking stores in a mall based on how many people walked in and immediately walked out because they didn't see anything of interest in that store and left right away. That's what Google is doing, but the more people spend time on your site, the more Google rewards you because they are in the business of giving us good search results - they show relevant websites that are being browsed around by new visitors and returning visitors. 5) Improve/create your funnel system, goes hand in hand with the time spent on the site. The more pages a new visitor clicks through the better for your ranking. 6) Make good use of H1, H2, H3, etc throughout your page and your blog posts. 7) Make sure each page has its appropriate meta data and social media descriptions clearly describing the page content intent. 8) Leverage social media, although no business should really be in all social media you should definitely secure each profile and stick to those with a follow syntax. Facebook and instagram for example are no follow which means all your content there will not be indexed by Google, but sites like Twitter, Linkedin, Google Plus and Youtube are follow. 9) Consider registering for a paid membership with BBB, Google and BBB partnered to provide better ranking to its members. This is easier to achieve in certain cities where you may not be competing against many other SEO savvy companies. But for example, in a city like El Paso Texas - companies with a BBB registrations tend to rank better than others with average SEO (all else being equal). 10) DO ALL THIS WHILE KEEPING CONSISTENT WITH ONLY A HANDFUL OF POTENTIALLY PROFITING SEO KEYWORDS OR LONG TAIL WORDS (SEARCH SENTENCES). No body can rank high for everything, but you can rank high for certain keywords. Some agencies like ours use some expensive tools to find out the best keywords and SEO plans companies are implementing and could help you find the right keywords for your market. Either way, even if you were to pick keywords are random on your own - stick to no more than 5 and make sure to alternate them on your posts, pages, headline titles, meta data, etc. The more you have the more you will rank for those keywords or longtails. SEO and appearing on Google results is a constantly evolving game of chasing the cat's tail. Google keeps improving and changing their algorithm to protect themselves and stay with the times which is why is always recommended that you avoid paying to those click farm, link building services that 'guarantee' 1st page ranking in a month or two because all they do is spam the internet with fake profiles everywhere with your link included, they work for a bit but then they don't forcing you to keep paying for such service and when you stop paying it all goes away VS the way I just described above - well, that investment stays for ever building on itself. SEO is not optional if you are planning on ever depending even a little on online sales you need to have SEO. Its like opening a business in a very busy street but thinking a sign with states your product and "open" is optional. How are people supposed to know you're there and stumble onto your products even by accident much less intentionally? I hope I was helpful and provided you with enough good clarity to help you take the next steps in your business. If you have any further questions please don't hesitate to reach out to me. If you are interested in SEO services, we offer a broad range of services and can accommodate most budgets. Continue learning about DIY SEO on our blog at http://blog.unthink.me/100-incredibly-easy-ways-to-have-better-seo

JC Garrett

Helping you plan/execute tech & sales strategies

I have had at least half a dozen clients ask me this and build analysis for them around this specific topic in the last year alone. The answer largely depends on the circumstances (funding, time to market required, reliability of the platform provider etc). But it is a dilemma that many founders (particularly non-technical founders) face. But in general I like being the master of your own destiny and keeping your tech stack fully in your control (that's not to say using open source tools isn't a useful way to still achieve that goal though.) I would say this: even if you are going to white label at the beginning, it is only a matter if when, not if, you will want to migrate in part or in whole away from this third party platform being the entirety of what you offer. In my experience these platforms typically offer too light or too expansive of a feature set and can be unreliable when it comes to things such as uptime, ticket responses etc. So generally I steer my clients away from it, or when necessary help them limit their exposure by creating a hybrid app that has elements you control merged with existing tools from the platform. the good news is that, in general terms, chatbots by and large are not tremendously complex (again, a few caveats aside) so building it with a software firm is certainly a plausible option to consider. If you'd like to brainstorm or talk through specific parameters that could influence your plan one way or the other, or talk through how to roadmap potential issues that should be avoided (both contractually and feature-wise) feel free to reach out and we can schedule some time to dive in.

David C

I help you buy, sell, plan, value a business

So you're saying that your business is a service business like auto repair, home buying, or any of millions of businesses that have existed for many many years. This is not a problem. Businesses like yours are bought and sold every day. The secret is a track record of profitable cash flow and a demonstrable system of how you get clients. If you want to run down a quick valuation just arrange a call and I'll show you in 15-30 minutes what kind of ballpark value your business may hold. Cheers David Barnett

Richard Cooper

Coaching Top Shelf Humans to Extraordinary Results

In my experience coaching hundreds of people, anytime you go against your gut (aka intuition) you will lose. Data is important to consider, but your gut often knows the path.

Honey Jhunjhunwala

Business strategy advisor (MBA,BTech)

Toyota and motorolla

David Favor

Fractional CTO

"Growth Hacking" relates to identifying highly efficient ways of growing business. Where efficient, to me, tends to by $0 methods, as these scale forever. If you can create a $0 based system to grow your revenues, you can plow huge chunks of cash for even faster profit increases. I tend to use this approach to validate ideas + just to bring in new waves of customers/clients. My approach is Meetup trolling. Attend Meetups where people will be who can use your product/service/information/courseware + where you have zero competition. For example, one of my companies provides high traffic hosting for WordPress sites. Easy places to pickup new clients/customers include any Meetup.com group event where people network... because... likely many have WordPress sites + most hosting tends toward slow + glitchy. Likely no one else will be pitching WordPress hosting, so I'd have no competition. This example is using offline tech to push to online service. You can use the exact same approach to promote lawn mowing, only you call it... Executive Landscaping... Or coaching or computer repair. Marketing is marketing. Whether your product is online or offline.

David Favor

Fractional CTO

Search for the term... Meetup Group Construction Kit which explains how to abuse Meetup.com for pleasure + profit.

Cephas Tope

Personal Trainer/Coach

What I would recommend is to find out what your competitions are not doing. then figure out how you can add more value at that area. Adding more value to people life that out weight your competitions is the key to stand out.

Maria Mustapha

Better business systems for more time and money

I think as stated below, its important to do some research on who would use this platform and why? I think there are so many platforms out there, you need to be clear about what you’re offering and why your target market would continue to log on to your platform, and not an established platform like Linkedin, which is evolving more and more, and also how you are going to make money from it (unless it’s a charity thing).

Noblejeet Batth

| Experienced professional| Problem-solver|

It is difficult to provide an exact number as it would require an audit of all stripe merchants' systems to check for dynamic billing descriptors enabled and their equivalents.

Humberto Valle

Get Advice On Growing Your Real Estate Business

This is a tricky question and a bit hard to follow, just FYI. My first thought, and I apologize if it sounds rude in any way, is that if you are a lead generation service or can do that, wouldn't you be able to do that for yourself? I am a 10 year veteran marketer and constantly face newbies who try to compare or pitch against us but after running a quick analysis on their platforms and all else, you can tell they struggle even for their own sake. With that said, it sounds like what you have offers a lot of potential if properly 'packaged.' You obviously need to approach this as a SaaS model where you drive and offer as much value to prospects upfront and come back with the ask once a company has tried it or has encountered enough value to commit to a trial. The product packaging should be addresses in a reverse eningeering appraoch from the product market fit based on your realistic value proposition, value innovation, and the targeted demographic. Once you know who is your potential best client - you would then shape the product and its entire experienced based on them. For this, companies like ours www.Unthink.me - can help you find the right target market and do some basic research to get the demographic started and a go to market strategy. On your 3rd question, there are many ways of approaching potential clients once you know who they are... from the ever helpful but slow to kick in SEO, to the quick and scalable Google PPC, to growth hacking is possible or inbound through blogging and content creation. If you would like to some help or have any other questions please don't hesitate to message me.

David Favor

Fractional CTO

Tricky. Likely many email addresses are dead + others have forgotten your name + why they subscribed. Your steps. 1) Clean your list. 2) Place a link at top of each message that says. Report this message as spam, which then connects to a non-interactive, instant unsubscribe mechanism. This keeps people from reporting you to real spam authorities. 3) Wait 10 days, for all unsubs to come in. 4) Create a targeted audience in Facebook or Traffic Oxygen to get your name in front of these people + generate some cash, without emailing them. 5) Then run this for... say 30 days... 6) Then start weekly emails + keep these email going, so your list stays warm. If all this makes your head spin, hire someone to assist you with this.

Benjamin Milsom

Multi award-winning, ex-SaaS CEO & board advisor

Hi there, That's quite a loaded question, and so I would have a few questions to clarify more. How big are your potential clients? e.g. 0-100, 100-250, 250-1000, 1000+? Do you have any early successes/clients? Are you looking for a low (automated) or high touch sales approach? Be happy to chat over a call and run through some of the things we did to get several hundred global clients in 2 years. Thanks, Ben

Humberto Valle

Get Advice On Growing Your Real Estate Business

Hello! This is a great question, different that others. I'm surprised others haven't responded to you yet. My knowledge is limited with imports/exports but I will try to be of value matching my experience and insights elsewhere to fit your needs. My name is Humberto Valle, I'm the founder of a small agency in Texas & Arizona www.Unthink.me - we bring big business marketing tools and experts to small startup companies. I am assuming you are a merchant with access to retailers/buyers in Japan then? This is what my strategy would be if I was in your shoes then. Option A) Travel to the origin destination, in this case European countries and personally network with such companies. I had a fellow from Indonesia a few years back that did just that in an effort to find a local distributor who could help with logistics and sales for their metal sculptures (the ones you find on PF Changs...) Option B) What I could try doing would be leverage competing or similar website/companies who import/export products you may have in mind and find what paid ads and keywords they are using to show up on Google Ads for certain searches and if you have a website, even try to implement those searches on your own site so that these European companies can find you as well that way. 1) through paid ads, after finding potential companies and their exact ads 2) through seo and lead generation promoting directly to them through SEO and social sites like Linkedin.

Darren Darnborough

Media Entrepreneur & Entertainment Industry

I've started several online companies where we have been first to market, but there have been marginally similar services out there.... A good investor will probably want to know there is someone else in the space, as if no-one else has thought of the idea, it *might* not be a good idea. Use this to your advantage. First off, it's proof of concept. Secondly, you can study where you think their downfalls are or what they are not doing well, and make that part better. Thirdly, look at which portion of the market they aren't serving, and target that. There may be enough customers to share, or they may end up acquiring you or vice versa. This will also show investors that an exit plan is feasible. In answer to your question about the level of competition, you can probably only estimate. Do some research about the amount of customers they seem to have and what the average spend per customer is. You might find some of this data (or assumptions) in trade press or hire a Virtual Assistant to pool research for you. Think of it not just as determining competition, but as validating your market, which in turn shows investors you're realistic and well-informed. Furthermore, look at some horizontals and verticals in the space. For instance, when I started our Video Chat for Actors website, WeRehearse.com, although there was nothing like it, I could pool data from Auditions sites, Actors Unions, and IMDb to work out how many potential customers there were, and what they are generally spending on similar services, so as to get an educated assumption. Best of luck!

David C

I help you buy, sell, plan, value a business

Your question is very open ended. You're starting with the business structure instead of a money making idea. The part that concerns me is that you want to issue dividends to all the shareholders for businesses that they 'do' together. Doing usually entails working for wages/salaries. Dividends are the returns for putting capital at risk. Arrange a call if you'd like to talk and sort out your ideas a little more clearly, I can help give you some direction. Dave

Karl Etzel

Wellness, human performance, and tech.

Everyone likes innovation and will rah-rah for it until it gores their ox. The misalignment of incentives and innovation is always the biggest problem. Technology challenges can always be beaten into submission. Real innovation is by definition upsetting to the status quo, and it takes intestinal fortitude on the part of the leadership (not management, _leadership_) to face the incentive issue and get the org properly aligned around change.

Search Engine Optimization (SEO)

What are the best SEO software tools for startups?

6

Answers

Humberto Valle

Get Advice On Growing Your Real Estate Business

Hello! My name is Humberto Valle, I'm a 10 year vet in the marketing and strategy world. I am the current CEO of www.Unthink.me, evangelist for a 100 Software Engineer community called BetaBulls and work with startups and large corporations from many countries. I have been involved with SEO one way or another for many years now, and as you may already know there are a lot of tools available - some free some carrying a high price - but ultimately what things come down to is your value for each of these tools. For example, we use Hubspot and SpyFu primarily for content and SEO driven growth - works wonders for us. One of the key factors to our success is that I created a strategy to follow for our SEO efforts more so than just saying" we want more traffic, lets find the keywords in our industry and match them - No, what we did was pair the right keywords for a very small niche (small innovative business owners who run service based businesses) and the content we create, the places where we promote (paid traffic influences SEO as well), me being here responding, was all intentional to position a real person around a team - to this day we get hire because someone reads an article I wrote years ago, or a response I wrote here years ago... They email me or my team, schedule a call and hire us because of my first exposure to them as a person --> they found it with the help o SEO. There is a new tool http://www.maaxmarket.com/ that offers low-cost SEO help - but it's NEW. So beware. When it comes to content driven growth, what you need to focus on is the value you are providing to your target audience through your content and then lastly making it available to them through a well thought out delivery plan - such as social media channels, scheduling, headlines, cycles, imagery, calls to action, etc. etc. Content is always good right, but also consider that sometimes in order to achieve growth in an already crowded market place you may have to recur to non-traditional marketing efforts to stand out. Depending on what your startup offers, you may be better off not focusing initially on SEO and instead achieve high exposure some other creative way. SEO in itself takes time to build, so good content and creative ways to deliver a message are way more important factors than SEO. Thank you for reading, I hope I've provided some clarity and guidance. If you need further help, please don't hesitate to contact me directly. Humberto Valle www.unthink.me humberto@unthink.me www.linkedin.com/in/humbertovalle

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