I have been able to buy views via Google Adwords. Google Adwords provides several options on how you can pay for ads and what you can track, with one of them being views. This is usually designed for brand awareness purposes and you need to have a channel and video set up for any video advertising to work. If you need more help with Google Adwords or have any follow-up questions, feel free to call or message me.

1. Pay for targeted traffic. If you're selling well on Amazon, you have a margin and therefore a budget. Do you know your cost of customer acquisition? What kind of a funnel do you have set up on your site already? 2. Get influencers who are known in your field to talk about you. This is probably the best low cost/maybe free thing you can do to generate traffic.

> sales (converting visitors into buyers) > marketing (getting noticed, bringing interested people to the point of having a buying conversation with you; includes everything from email campaigns to events) > display design (merchandising, eg. water bottles) > training/coaching (how you run a class/session) > hiring (what staff you need, how to filter for the right candidate) > bookkeeping (keeping track of income and expenses; knowing the score) > profitability (how to get the most profit out of your operation) These are just off the top of my head. They are main categories which you can drill down into for specific topics.

I don't do much print design, but I was just helping an associate look for some tools like this. Both of these are online tools, and allow one (or more) page creation. Adobe Spark looks like a good one! https://spark.adobe.com/make/brochure-maker/ Brochure Maker also looks pretty slick! https://www.befunky.com/create/brochure-maker/

Having a blog is a platform. It's an unknown platform at the moment, so it's not very valuable yet. Traffic is the name of the game: you want eyeballs on that blog that are connected to brains that are already interested in your topic. Find influencers who are respected in the field you're blogging about, and get them to say something about you and your blog. That will do more for you than anything right now, while you're unable to pay for traffic. On your site, you want to have relevant offers. Leverage the traffic by getting interested prospects to sign up to your autoresponder list. That way, you can continue to market to them...qualify them further...and sell them. Multiple times. Do not allow visitors to escape without the opportunity to opt-in to your list. You fought hard to get them there: make sure you can continue to market to them. After you get the basics of a funnel set up (Traffic >> Opt-In >> Sequence), consider the concept of Laddering. This is where you have increasingly valuable offers for people to buy. A huge mistake I've seen many beginner marketers make over the years is to have only one product or service to sell. Once the buyer gets that...what else is there to buy? Remember that there will always be some people who will buy literally everything you put out there. Make sure the solutions you provide work. And once you are confident in their quality, be happy to sell them to people. (Sounds weird, but a lot of people get bent out of shape at the idea of selling something.) Finally, keep in mind that if you create and own the product, your margins are much higher than if you're an affiliate. That means more revenue to you, and more cash to make choices with.

You develop an avatar or model of who your ideal client looks like, then try to find out who they are. Then you call them. On the telephone. You drop by and introduce yourself, you do sales. In my experience, chambers of commerce and business mixer events are full of mutual fund, insurance and real estate salespeople. Go talk to people who can use your services. I've been involved in B2B sales my whole life. If you'd like to discuss your particular case, please arrange a call. Thanks Dave

Since you have experience managing the account, you have a general idea of how much time you spend on it. Hiring an expert may or may not need more hours, than what you have been investing, but that is something you can suss out in a conversation and after they review the account. Once you know how much time they'll spend then you just need to determine an amount that offers them fair value for their time based on their level of experience. You can either choose to pay them by the hour or you can do a percentage model. As an agency, we charge a percentage of ad spend. In general, every thousand dollars of ad spend requires an hour's worth of work. This is non-exact as it also depends on how much testing and landing page optimization is being done, but it's a good rule of thumb. The percentage, however gives us incentive to keep the spend profitable and ensure the client sees a solid ROI. The better the ROI the more they are likely to spend, which increases our income and gives us more hours to optimize the campaign for better performance. The trick is to never increase your budget if you're not getting good ROI out of it. Of course, campaigns that start on small budgets are trickier because they need time and data in order to be optimized. If your ad spend is low then consider paying hourly until the campaign is improved enough to increase your spend and move to a percentage model. Here's an article on pay-for-performance models: http://marketingland.com/love-pay-performance-seo-wont-heres-209555. It focuses on SEO, but many of the same principles apply to PPC.

I'd recommend defining what type of art you are seeking to find on Instagram. For example, optical art is a specific type of art. After some searching on Instagram, I was able to find #opart, which focuses on this particular type of artwork. To become more noticed on Instagram, I'd recommend finding a niche. Instead of creating an Instagram account about art, a better strategy would be to create an account about a specific type of art such as optical illusion artwork. The more specific you are about your niche, the better you are positioned to grow on the Instagram platform.

The best route is to establish relationship with established influencers in the market. Selling on social media is all about relationship - the key is to reach out and create a connection. Secondly, Instagram is all about consistency and hashtags. Posting original, high-quality photos of your art objects on a regular basis, using optimized hashtags will result in a growing audience. I've helped brands around the world increase their reach through optimization with varying budgets. I don't believe in "one-size-fits-all" approaches, as each market has a unique audience, product, and seller (you) - those are important considerations before launching any type of sales campaign. I'd be happy to schedule a call with you to discuss more in detail. -Shaun

Dirt simple approach, I've used with several of my Travel Agent clients. 1) Determine your most lucrative destination (highest commissions for you). Say... Germany... 2) Determine starting point of most people visiting your destination. Say... Auckland New Zealand... 3) Run a Facebook Ad campaign targeting Auckland residents + pixel people clicking on your Ads, so your Ads stalk them. Simple. Cheap. Effective.

In the long term you want people to add themselves, or be added by others to your website. However, to start things off you're going to have to do a lot of work yourself to seed the site with people yourself. 1) Go to existing institutes where those things are taught (programming, financial modeling, etc.) and ask the students coming out the door how they would rate their instructors. These institutes might be tutoring agencies for standardized tests, etc. 2) Professors at universities might be interested in teaching / tutoring on the side, so ask university students to rate their professors. 3) Then go to all of the instructors that you have the names of, and ask them if they know anyone else that they think might like to be added to your site. Find where those people work, and keep expanding. Once you've got a big enough seed of people that you've added, start spreading the word. Put up fliers at universities, post on internet forums, etc. Note: It might be best to initially start with a more well defined type of instructor. For instance, maybe only programming instructors. Choose the one category that there would be most demand for. This will help you during your initial stages because you'll be able to better learn everything about where they hang out, how to get them to contribute to your website, etc. Once you've got that initial core group you can slowly start expanding out to all types of instructors. Let me know if you'd like more specific advice relative to the specifics of your idea, best, Lee

You need to replicate changing the CSS position style to fixed from static depending on the scroll position of the window. In the browser, you can detect when the scroll position changes by adding on scroll listeners to the document. In Axure you can add conditions to replicate this: see https://www.axure.com/support/training/scroll-activated-sticky-header-tutorial

Try not to think of your "conversion" as a single instance in your app users experience, but a series of nodes that have no try end point. Starting with the on-boarding process after they've DL'd the app it's important to understand what your conversion funnel looks like sequentially. For example, try breaking out the content into a few input opportunities so users can give you the base-level info (and not impede signups or frustrate the process before they get into seeing the value of the app); inversely some users may want to put it all up front, so giving them an outlet to do that as a work-around to your sequenced process may be advisable. Like with most apps, it depends on the types of users you are targeting, but generally speaking try not to create too many roadblocks early on (if your primary goal is first growing total users.) If this is a problem you have already encountered on the app then I'd seek a quick fix remedy for the time being (even as simple as some text and link/CTA that takes them off that part of the screen but refer them later to it via a message etc.) either way though there are some interesting things you can do to find the right solution(s) to this and calibrate over time - things such as doing A/B or MVT testing with your layout options, using push notifications, gamifying user input etc can all be tools at your disposal to find and solve these sorts of issues. Tying this to investor preferences too is an important (but nuanced) tightrope to walk. Other factors such as security should certainly be taken into account, the exercise here is to lay out all of these details and find ways to test/validate your assumptions and solutions. As to what a potential investor prefers, oftentimes that boils down to the individual group or person you're pitching, the context you choose to provide on your chosen path and how effective you are at providing that context. But the question you ask is a classic one in app development - do you focus on the denominator (total users) first or on the numerator (the activity of what those users are doing.) there are arguments to be made for both, but you have to think what the most compelling narrative is for your app purpose and investor audience. I've worked with many app-preneurs to build and maintain their conversion funnels/apps and maximize UGC/engagement (as well as go on to raise about a total of $250M+ in aggregate across venture financing paths); so if you'd like to talk about any other details feel free to reach out. good luck!

The best way to build an engaging audience is to lead with value. You want to provide others with more value by sharing relevant content and information. A great way to do this is through social media platforms such as Facebook. Going live is a great way to connect with your audience and give valuable content. I suggest going Live at least 3 times a week. Another tip is to make sure that you are providing good, valuable content when you do so. Don't just go live, just to go live. You want to keep them engaged and interested on your topic!

This is a good question, thank you for asking it. I'm sure there are many business owners and newbie entrepreneurs who constantly wake up with the sweats trying to make ends meet by increasing their lead generation, strengthen their pipeline, and increase conversions. At the end of the day, it's all about converting, right? I'll give you what I consider a basic guideline for building a pipeline of good reliable high-quality leads that are easier to convert. We use this methodology for our clients and for our own marketing agency. www.Unthink.me is just a 4 people team with a few contractors helping us on certain projects but the structure that I have created for ourselves is what allows us to work with only certain clients we like and the ability to charge as low or high as we want. For context, we have clients that pay as low as $100 per month and some that several thousand and that is because we get a lot of client requests and proposals, etc. Let me start by saying that you are right and wrong at the same time. Many very large, publicly traded, tech companies rely heavily on cold-calling while mailing is still king for certain industries. Here is a basic methodology guideline you should consider and keep top of mind with any effort you put out there for lead generation or customer facing effort. Voted Best Personality 1. Don't forget that people, humans, work in these companies. If you are able to truly understand what you sell, the value, the critical pain points it solves (with no fluff or ego boosting mentality) you should be able to clearly identify who will get the most value out of what you offer in any company you plan to target, or industry for that matter. You should also be able to understand their needs and their goals. As you decide on campaigns, pitches, offers, products, pricing, and placement this insight will determine better decisions and better outcome. Present yourself in a way that they can relate to, in a context they appreciate and with a medium they enjoy. Clarity On Them 2. Have a stupidly clear positioning statement if you want your prospect commercial clients to pay attention, remember what you have to offer and give you the benefit of the doubt to prove yourself first. At the end of the day, when you get a contract with another company - you are simply given the opportunity to prove yourself and continue the relationship. By starting with a clear and simple positioning statement you give yourself the opportunity for questions, curiosity, and most importantly branding consistency - imagine that everywhere your prospect sees or hears about you, they are exposed to the exact same pitch or statement about what you do for companies like theirs... It's powerful! * Position is the actual value service of what you sell, while the positioning statement is the pitch you use in every medium. Start with a good, potentially viable and scalable position with a niche industry or market and particular use and try to own that before you want to expand your position on a broader market (this is off the Blue Ocean Strategy approach, I follow). Hit'em Where They Ain't 3. Segwaying from the last statement, having a good position and statement will only work if you know where to go pitch right? Again, it's all about reducing those lead costs while increasing conversion rate off the pipeline. For that, you need to be where others are not. Your competitors may not be as sophisticated as you are, maybe they have grown some unorthodox way or maybe they are as clever as you and maybe more. So try to win a battle without having to fight directly with your competitors for clients through pricing, innovation for innovation sake and find both losing the fight through loss profits, lack of attention and clarity and your clients getting all the rewards while you slave yourself to a sinking ship. Instead, spend time doing your homework on what different industries use your service or product for, what other companies might need what you offer, where would this companies' leaders congregate (their watering holes)? Go present yourself there, in the lesser known niche markets, the lesser known watering holes. Thought: You could try to fight and bleed your company's profit for 1% of a large generic market pie, or you can go after a smaller less understood pie elsewhere and with a lot less long term effort you could own 100% of that small pie. Educate 4. At Unthink, we use Hubspot, a content led generation tool for marketers. We handle other Hubspot client accounts. When it comes to building a B2B pipeline you will heavily depend on content and education more so than advertising budget to constantly bombard and interrupt someone's feed on social media or Google Search. If you invest in creating education content that proves you are a market leader and product expert with the best interest of everyone at heart you will be more likely to be liked and trusted when someone needs your type of product or service. We Hubspot because it enables to produce great content and manage our pipeline, but don't be fooled - in itself it does not help generate the content nor drive leads simply provides tools to create and manage them... Whether you use a paid or free tool, create content and educate as much as you can. Once you know who your customer is, where they hang out and the pie you want to go after then you should know what type of content they want and you can create it for them. * Think about it, me writing here gives me content ideas and allows me to position myself well through a non-invasive channel while providing actionable guides to others. Strategy Is Not King 5. This pains me to admit, after all I am an MBA Strategist and have been helping many startups as a stealth partner or advisor exactly on strategy - how to compete more efficiently. But it's actually my years of experience that force me to admit that the most brilliant of strategies can be outperformed by someone who can execute passionately. While I have also seen great strategies fail due to lack of execution, testing, or any other marginally expected effort. thought: A lot of B2B marketers/owners rely heavily on the idea that if they belittle others or make themselves look like experts or promote their years in business or experience that it's enough. And it's not. Client's could care less about your experience or expertise - again people like doing business with people. Show your scars, leverage failed projects as ice breakers on email campaigns or on social media, stop pretending your company is perfect and show your bad reviews too! Strategy Is Queen 6. It may not be king, but it is definitely Queen and at least in my house, Queen rules. A strategy will dictate where your efforts go and how much of them. After all, why would you invest all into something if you have no clue as to how much potential it has or how difficult it is to sustain? There are various strategies for conversion such as the lesser logic (www.BetaBulls.com for example, starting to promote that their code is good enough for fighter jets but amazing for corporate needs). Or the Recency Effect which might drive an accounting service like www.BluePearlTax.com to heavily look for startups who are being audited or need to pay back taxes so that they can help them reduce or eliminate their financial responsibility. Something that just happened and has a huge impact in our lives has an incredible potential for driving us towards buying or trying something we wouldn't otherwise. Leverage the recency effect if you can when you can and drive it with a no-brainer value proposition without assuming people will be smart enough to see the value - instead clearly state it for them. Also deciding whether maybe your business as is now or for ROI purposes if you would benefit from being the Good Enough option? If you take the good enough option, your prices should most typically be lower than the best alternate, wider known brand, but not as low as the one scraping and fighting on price - instead you position your company as a human, person led company that has its struggles, its potential and its dedication towards the end user and what you lack elsewhere you make up for in commitment and price driving up the value. Sometimes people look for good enough but many companies struggle to position themselves as the best or cheapest that they forget the middle grounds making the decision that much harder for these type of consumers which delays the pipeline build and the conversion into leads and then into customers. Maybe your pie (whatever niche in a market you chose) can be owned by being the good enough option? I will give you an example using our team, Unthink is becoming widely known as the most helpful agency. Since we have clients worldwide we figured we would leverage this because being helpful translates into any language and culture. We also clearly state through our communications that we let our clients negotiate their monthly budget which allows us to bring big business tools and experts to small growing companies. We break these branding statements because another thing to consider with anyone is that the more you say the less people hear. Especially when it's about yourself and not for them. This messaging has allowed us to constantly get new client requests, the opportunity to prove our worth no matter the budget, and the transparency that companies (people) ask for when they are hoping to make a connection with a partner who is invested in their success as much as their own. This has an added perk of clients reaching out and talking to us when they aren't happy instead of publicly shaming or simply instantly cutting us off. Typically their unhappiness is a matter of a simply missed communication and our clients average at around 2 years with us until we have either built something sustainable or it's out of our scope of interest. I hope this has been helpful if you would like I would really appreciate your follow in any of our platforms. Get in touch and stay engaged. www.Facebook.com/iWillUnthink https://twitter.com/OfficialUnthink https://www.facebook.com/groups/MySmallBusinessResource/ - Humberto Valle #Unthink

Why not allow employees to put forward innovative suggestions that would benefit the company? Employees who suggest the most innovative ideas to save the company money or offer a more efficient way of working could receive incentives. For a limited time I’m offering free advice for 20mins. VIP link: https://clarity.fm/robstephens/scale323 Rob Stephens robstephens.com

A deposit is simply an advance against an amount due under a contract. If the customer owes you $120k for completing a contract for an event, the deposit is recorded as a liability on your books until you complete the contract. Then you record the sale and any balance owing becomes your receivable. You don't need to itemize what part of the contract is covered by the deposit. If the contract allows the client to cancel the event and forfeit the deposit, then you would simply record that amount as a sale at that time and remove the liability from your balance sheet. If you'd like to chat about your specific case, just arrange a call. Thanks Dave

By experience, I will tell you that is Finance or Economics, Marketing & Communications and Soft Skills that help you be a followed and likable leader. You might know or will find out that in business, any business, its not about you but about them - your end user, end customer. If you want to succeed build and leverage relationships - it's not about who you know but who knows what you know and do they like you? Humberto Valle MBA, Strategist, Investor www.Unthink.me https://www.facebook.com/groups/mysmallbusinessresource/ www.facebook.com/iwillunthink www.twitter.com/officialunthink

I don't think your product price supports TV advertising. In the marketplace I'm in, TV advertising is relatively inexpensive. A couple tech friends and I ran a show for three seasons and conversion was not easy for us. I'm not saying that means it will automatically be difficult for you...just that you are expecting a pretty magic return on a 2-week investment. You could have more, larger ticket, related products for sale in the funnel after the customer buys the initial product. You'd need a way of continuing to market to them, of course, to do this. Radio's an alternative. But the thing is, you're trying to do the newbie thing of combining Traffic generation and Conversion into a single step, wanting it to happen fast and without testing. This is a recipe for failure. First you have to learn how to attract targeted leads (that's the Traffic phase.) THEN you can learn how to Convert it into buyers. What's your plan for Conversion? A phone number to call and salesperson to talk to? A web page with a sales letter? A mail-out CD? As you can see there are several factors here, all of which have to be working for you to make sales. You could get traffic, but then fall down on the conversion phase (in fact, you probably will; that's the way it usually goes.) So is two weeks going to be enough? And how often will your ad be showing in that two week period? There are so many factors here that can go wrong. Wrong demographic. Wrong airtime. Wrong pairing of product with show content. Wrong call to action. Wrong conversion tool. The list goes on... ...and two weeks probably isn't going to be enough testing time to fix everything. In your shoes, I'd save up more and get ready to test more steps and for a longer period. When it comes to copywriting, something I have two decades of experience with, I have to share that most of the time the writer gets it wrong the first time. The message is off. The pain points don't bite in. The call to action doesn't work. And then they need to test and adjust until the next step DOES start working. Those vitamin and supplement ads you see...the exercise programs...they've gone through iterations, let me tell you. They didn't do well the first time out. Then the team got to work and with the feedback they got adjusted and step by step got the funnel working. This is not easy. You can't expect to throw a little money at television and expect everything to line up perfectly to make you a profit. You have a cost of customer acquisition. Figure out what that is. My gut says your product price doesn't support it. The cost of advertising, conversion, and fulfillment (getting the product to the customer) will almost surely be over $30. If you can add a back end to the funnel (ie. more, higher-priced products) to buy...or a subscription product like the supplements...then maybe you can take a loss in the short term to profit in the medium term. Maybe you can develop a funnel where they buy the $30 thing now, and for every ten of the $30 buyers you get one $500 buyer (the guy who gets the apron and also buys the barbecue from you right then). That would change your revenue equation. But as things are, I don't see a win here.

Hello, maybe you didn't explain the question right. Do you want to be a consultant? or do you want to start an online business? If you want to start an online business selling Japanese products online you just need a website with shopping cart, a payment gateway that is trustworthy to consumers and access to logistics like FedEx or DHL. If you need a website built for you, you can get in touch with my team at www.Unthink.me and we can see if we can help you with what you need. If you are trying to be a consultant for ecommerce, then I would say start messing around with ecommerce, get yourself a website, become successful running that online store and then leverage your experiences with others wanting to start an ecommerce business.

For your friend to be successful as a weight loss consultant I would suggest she needs three things: 1. Her own unique weight loss system that she can sell as a monthly service (recurring revenue). It should go beyond the obvious such as diet and exercise or at least provide a new angle on incorporating them. Her system needs to add enough value that people will continue to pay for it. 2. A case study of someone (could be your friend herself) that has lost a lot of weight in a relatively short amount of time using her system. This case study will form an important part of her marketing efforts. 3. As the weight loss market is so competitive, she needs a niche. For example, a weight loss system for stay at home mums. That way she avoids competing with personal trainers who probably don’t have much access to niche markets such as stay at home mums. Having her own system gives customers a reason to use her as a consultant, having an impressive case study provides credibility to her system and having a niche gives her a specific audience to market to. There are three markets people make a lot of money in (health, wealth and relationships). The good news is that her business is in one of these markets. The bad news is that these markets are saturated and incredibly competitive online so I would suggest she avoids online marketing activities, for now, such as SEO, PPC, etc. Social media might work for her if she has a unique system and can prove results. First, she needs proof of concept and to see if people will pay for her consulting. I would recommend she incorporates my three suggestions above and markets offline to friends or find a niche group of people and speak to them at networking events. For a limited time I’m offering free advice for 20mins. VIP link: https://clarity.fm/robstephens/scale323 Rob Stephens robstephens.com

Do in-depth competition research. Find people doing exactly what you do and call/email and ask for pricing. Make sure you have exact specs for the "job" mapped out and use the same exact details for everyone you call. If you can't find anyone at all who does what you want to do you should dig deep and find out why nobody does it. There are probably good reasons.

I've worked with nearly 100 startups over the last 10 years to launch their brands/online platforms and a common mistake I see is an initial overinvestment in the design and aesthetics when they start out. They spend tens of thousands of dollars and hundreds of hours trying to figure out the perfect logo, font, icon, packaging etc just to get their brand/service/product out the door. You can use design to really differentiate your company from the market, but early on there are other things that I think should take priority before overcommitting that many precious resources to design. That is absolutely not an excuse to be lazy or have poor quality work; it is more a lesson of seeing your design as an evolving concept and definitely an area where "great is the enemy of good" starting out. Designs and even brands can and should mature over time – I’d focus on a good quality and scalable design to start while seeking to iterate and mature it over time as your business grows in the first months/year after launch. I'd also say that while startups tend to overinvest aesthetically, they generally underinvest when it comes to organization and documentation around their brand. Things like style guides and other branding materials are critical so you can maintain cross-platform branding consistency (and as your brand/design evolves you can continue to maintain those standards internally and with third parties by just updating the materials.) they also tend to underinvest in the wireframing and planning/blueprinting stages of designing their technical platforms (spending time during that phase saves time and money come time to bring in the graphic artists.) So, to the question of “how much” a startup should invest; that is a little subjective. If you are a retail or consumer product brand of some sort I’d say spending a little more time and money makes sense since you have to include product and packaging design as well as possible displays in stores etc. If you are a digital brand then you may be able to get away with a more streamlined approach. If you are focusing on designing your software (web/mobile) applications then go through the wireframing process first so you can be crystal clear with your design partner what it is you’re looking for from them. It could be as little as a few hundred dollars or as much as $5-$10k starting out; it really just depends on what sort of startup you’re working on. Feel free to reach out if you’d like to discuss your specific needs and talk further about your exact design needs and cost expectations.

if you are interested in being a tour guide in the United States, you might be required to earn professional licensing, depending on which city or area you want to work in. If you plan on being a guide in any of the following cities, you will need to get licensed first: Washington, D.C. New York, NY Savannah, GA Charleston, SC Gettysburg Battlefield, PA Vicksburg Battlefield, MI New Orleans, LA If you want to be a tour guide in New York City, you have to pass the Professional Licensing Examination for New York City Sightseeing Guides. The test consists of 150 questions, and you need to answer 97 correctly. The questions cover topics such as New York transportation, history and architectural landmarks. Becoming a tour guide in Washington D.C. requires submitting an application, which includes completion of the Professional Sightseeing Tour Guide Examination. You'll also need to be able to communicate in English and have a clear criminal history over the last five years. Source: learn.org

If I understand your current question correctly you're asking about desire towards vs impact of financial reward related to work. If you look at Herzberg's 2 factor theory you could conclude that financial gain is a work hygiene issue. Pay is not a strong motivating factor until it does not reach market or personally assessed value. On the other hand, promotion provides an intrensic variable of success that motivates individuals. Also, if you look at Maslow' s Hierarchy the money based issues are on the base while self-actualization and social status are much higher on the pyramid. Keeping this in mind most will find a higher degree of self-effacacy in a higher position vs a pay raise.