3x Founder, 20x Returns, PM, Gamer, Musician, Food
Hi. This one is easy to answer, but hard to solve. If you want to have live content in a mobile app that is updated over the Internet (ex: via the cloud), then you can *only* house that content on servers INSIDE China. I have a lot of experience trying to support everything from mobile games to major enterprise applications in China. The country has very tight restrictions on the web. There are many well-known (top chart) US apps that are essentially blank or useless in China because of this. If you want to sell apps that access data in China, then buy server time in China to house that data. Period. Additionally, let's talk app stores and downloads. You can easily offer your apps for download on iTunes China immediately. But there is no Google Play store in China (see data reasons above.) When it comes to Android, there are hundreds of tiny to huge app stores in China. Most require you to have a presence (an address) in China to register for the store. Before you decide on an app store, you may first want to explore messaging apps. Messaging apps like WeChat, QQ, etc. are the number 1 source of app downloads in China. They are like FB Messanger on massive steroids. If you're going to go to all the trouble of putting your data in China, then you should probably build your app to be used in / through / or via a messaging app. Let me know if you want to talk live in more depth about this. The opportunity is enormous. You just have to be willing to overcome the initial barriers.
Business Strategist & Conversion Expert
Pretty vague question...the more details you provide, the better answers you'll get. Instead of looking for the magic bullet, you have to DECIDE how you're going to make money from your professional network. What kind of people is it made up of (there's that need for details again)? What would they expect from you? Candy? Facebook ads management? Life coaching? This goes to Positioning, doesn't it. Who are you, and what do you want to be known for? If you talk about chocolates one month, then Crossfit the next, who will take you seriously? Consistency is key. So you should get your network to view you as an expert in something...whether it is candied apples or change management I don't care but you'd better decide. Then you need an OFFER. They need something to buy from you. If you're wishy-washy about this, no one will be attracted. So here's the math of the issue: You need LEADS. Those leads come from your network, so they will always be a portion of its size. Say 10% of your network takes you seriously in the field of your offer and are interested...have a want or need for what you can bring them. You need to identify that 10% by getting them to stick their hands up somehow and tell you. Could be an email opt-in...could be a free sample...could be a strategy session phonecall. Could be something else entirely. But you need them to say, "Here I am! I'm a lead!" After you know who's a lead, you need to qualify them further. How bad is their problem? How urgent is their interest in fixing it? Can they afford the price level you're at (although this is less of an issue than you might think...money is rarely the true problem in selling). And then you need to put an OFFER in front of those qualified leads. So it goes: Leads >> Qualified Leads >> Sales. So if you have 100 people in your network, perhaps 10 will stick up their hands at your pre-qualifying offer and say they're interested. You warm them up and 5 are truly qualified...and those are the ones you show your offer to. Not the whole 100. Then maybe you make 2 sales. 100 >> 10 >> 5 >> 2 Keeping these kinds of ratios in mind, what PRICE does your offer have to be at for you to make the kind of money you want? "As much as I can" is the battlecry of the newbie and no target at all. You need $2000? Better make sure your offer is at least $1000 then. Selling candied apples at $5 apiece ain't gonna cut it. You'll never get there. See what I mean? Work backwards from your money target. You want $X amount of money. OK, how many sales does that mean you need? And how many qualified leads, then? And how many basic leads coming in over the period? I've done hundreds of consultations on funnels and the #1 problem I've discovered is the client was beaten before they began and had no idea. They didn't have anywhere near enough traffic (basic leads) coming in to support their money target. They'd never make it. Well that was a $500 consultation. I hope you appreciate it. Good thing I type quickly.
Relationship * Sex * Infidelity * Dating *Marriage
Steampunk jewels tend to follow an art nouveau design stemming from the Victorian era. Modern utilitarian objects are created by artisans inspired by 19th-century steam-powered machinery many times incorporating science fiction. Steampunk finishes that are popular are brass and worn metals for an aged look. Clocks, gears, chains and machinery are often used in retro-futuristic designs giving the feeling of stepping back in time through a time machine.
Helping you plan/execute tech & sales strategies
Assuming you're utilizing some sort of native app to display that QR code you could consider finding a way to incentive the user to make sure they continue to use the application, regardless of what the gym offers or suggests "off-app" once they get in the door. Maybe adding a layer of gamification or global rewards that keeps them logging in and accessing locations regardless of where they are (people traveling, moving etc.) Other features like free credits for referring friends, sharing on social media etc might keep the end-user engaged enough to prevent or diminish their willingness to consider an alternative arrangement directly with the gym. You could also consider generating your QR codes based on sessions, not on users so that each session requires a unique QR code each time. If attempting to direct your efforts towards the gym, you could make conversion to full-time membership be the thing that your app leads users towards and track that so you can generate a referral fee payment for those members who either choose to switch or are courted to do so by the local staff. This sort of cannibalization/risk is somewhat inherent with this type of platform arrangement: there are a myriad of other ways you could consider mitigating that risk, but it would be contingent on the specific set up you have built to support your rollout. Happy to connect and explore/discuss a more targeted approach if the above is too generic. good luck!
Digital marketing expert.
You can reach this audience by uploading the email list to various ad platforms, too. For example, you can create a lookalike audience on Facebook or Twitter by uploading your 200k list. Some percentage of those 200k will "match" a FB or Twitter user, and the platform(s) will look for users with similar demographics to target via advertising. We've seen this be very effective for certain clients, if you have some ad budget to play with. Otherwise, cold email outreach may be effective for appointment setting, but you don't want to use MailChimp. We love MailChimp -- but for this type of project you really need to simulate the sending of one-off emails in order to get deliverability to a good place. Look into Yesware, Tout and similar tools. Write a *really* compelling message. Be humble and genuine. You might lock in a demo rate / reply rate of 1-5% if you do well. Good luck.
Tech Lawyer. Entrepreneur. Consultant.
Being an entrepreneur is more often than not, exhausting,taxing, time consuming and drains a person physically, mentally and more importantly financially. The answer to the question "At what point do entrepreneurs involve help, given the fact that there is no revenue yet?", in your case depends on a variety of factors. Since you're launching a skin care product online, I'm assuming that you're either manufacturing the product yourself or you've already outsourced this function. Now, that being taken care of, there are other more important things you will have to focus on, which are pretty broad, but are things which came to mind; 1.Figuring out which e-commerce sites are the best to sell your product on. 2.Setting up your banking/payments option and getting distribution in place(Tying up with online vendors). 3.Creating your brand(Logo, creatives, product images, sample videos, marketing strategy,etc). 4. In case you're planning to create your own website and push product on that, you'll need to allocate a budget accordingly for the type of website you want and get someone to build it out for you. (WordPress is a good option). (Hiring in-house is a good option as building a WordPress e-commerce site is a fairly simple and fast solution). The other advantage is that you can mange the website yourself by watching quick tutorials on YouTube. 5. You'll need to set up a customer service/support system to take care of instances where customers return the product, dealing with bad customer reviews, you'll need someone to essentially be your PR team. 6. You will need to handle operations on a day-to-day basis and overlook your affairs in totality. While you're at a nascent stage and you can manage these broad functions, there are essential functions which you need to focus your efforts on 100% and the rest are things which can be outsourced or in-sourced (The categorization of essential and non-essential functions needs to be done by you). You should ideally outsource or in-source those functions which you can oversee broadly but can't get involved in on a daily basis because it cuts into your vital roles and responsibilities. Personally, it's better to hire in-house and get someone to execute your decisions, rather than outsource entire functions, because again, this becomes more expensive and you will have no control over the function, as most agencies who take outsourced work will have a number of clients and unless you constantly prioritize your work by following up, chances are that things won't get done. Stuff like building a website, managing social media, handling operations, dealing with customer support, etc can all be done by hiring 1 or 2 competent people in-house. Competent people can be taught what to do and will charge significantly less than those individuals who hold a degree or qualification. If you're worried about burning cash, offer them equity in the business rather than making huge payments to highly qualified individuals(at least at this nascent stage) because you're not yet sure whether you'll succeed or fail w.r.t. your venture. Spend money on things which will help your business grow. Don't follow the approach big conglomerates take because you're just starting out. Your sole objectives should be to firstly survive in the market and then subsequently thrive. You should focus on ensuring that your product has visibility, creating more channels of sale, figuring out how to get distribution in place for the offline, retail space, making sure cash flow comes in, etc. You are the glue that holds your business together, outsource/in-source any function which you feel is cutting into your time but not necessarily resulting in a productive outcome. Hope this helps. Cheers!
CEO, social entrepreneur and author
It helps a great deal. Data analysis in sales and marketing is an integral part of digital marketing success. However, I would not dismiss the "PEOPLE FACTOR." Nothing can replace the human interaction for sales and marketing.
Search Engine Optimization (SEO)
3
Answers
Went from A (idea) to Z (acquisition) in startup
If I need to choose between, Black 3/4 leggings - High waist tights and Gym Tights Black with Red Banding SUPPLEX Fabric For Comfortable Fit I'll name my URL, buymystuff.com/black-3-4-leggings-high-waist-tights and in the title, I'd write "Black 3/4 Leggings - High Waist Tights" and the description of the product (and also on the meta description) I'd have, "Gym Tights Black with Red Banding SUPPLEX Fabric For Comfortable Fit" And do go to Google Keyword Planner to check what are the most searched keywords for the product above in your country. You create a Google Adwords without a credit card, watch this tutorial, https://www.youtube.com/watch?v=6n8PWPDf4kk&t=26s Hope this helps.
Content Marketing Advisor & Agency Consultant
I think you're on the right track with the likes of eBay, Instagram, and Etsy. Those sites have established communities interested in what you have to offer. That said, each of those platforms have different optimization techniques to reach the right audience. For example, using proper hashtags on Instagram will likely result in increased traffic. Spending some money on Etsy's pay-per-click ads will result in fresh, targeted traffic. I've helped brands around the world increase their reach through optimization with varying budgets. I don't believe in "one-size-fits-all" approaches, as each market has a unique audience, product, and seller (you) - those are important considerations before launching any type of sales campaign. I'd be happy to schedule a call with you to discuss more in detail. -Shaun
Get Advice On Growing Your Real Estate Business
Yes… a corporation (entity type) that has taken a c-election (tax election) can be the sole member of an LLC which owns all the shares of another corporation (entity type) that has taken an s-election (tax election) - but the LLC must not elect to be treated as a disregarded entity. Note that entity type (LLC, corporation, sole proprietorship, general or limited partnership) has nothing to do with the tax election. An LLC (the entity) can just as easily file to be treated as an s-corporation (tax election) without having to be a corporation. I hope I’ve made this concept clear to you, as it allows you to just as easily own the LLC that is treated as an s-corp, without the need for the LLC and the s-corp.
Content Marketing Advisor & Agency Consultant
It depends on the expert. My team and I have done everything from create a roadmap to fully run the crowdsource campaign. The variations come in budget, product being launched, the client, and the appropriate audience. I'd be happy to schedule a call with you to discuss more in detail. -Shaun
Problem solver. Entrepreneur -1 x IPO, 8 start-ups
There are 3 schools of thought about what to call a marketing agency. The first says be practical and call it something that relates to the product that you are selling. Good examples of this include "Ideo" and "Whatif!?" in the innovation space and "mindshare" in the media space. The second is call it something more iconoclastic, abstract and creative like "Elephants can't jump" or "Lucky Generals". the third days call it after a name, whether yours or someone else's. This leads to "Ogilvy & Mather" or "Saatchi and Saatchi". There is no right or wrong way. You need to choose a name that you and your partners can get behind and that will work over a long period of time and as your agency evolves and morphs what it does. The only key point to remember is that a) you should be able to tell a story off it - after all this is what creative people are supposed to do - and b) it is memorable
Project Management
5
Answers
Management Consulting
In addition to what has already been said: be sure to weight your projects. Some may be more time intensive than others, or involve certain people more than others. I find that if you can quantify time and efforts and use that scale to determine capacity it tends to work better than sheer number of projects.
Helping you plan/execute tech & sales strategies
Just like most things, the answer is a bit of an "it depends" situation. Generally speaking the more your app functionality/features/experience is tied to calls and SMS then the more probabilistic it is you should need to test the interruptions. FWIW my firm has helped launch dozens of mobile apps and I cant think of a single instance where we tested this with any regularity. Generally speaking though if you were to want to test it regularly then I would just add it to the list of regression scenarios your team tests after making updates to the application and makes sure nothing changes/alters unintentionally.
Emerging Markets Entrepreneur & Investor
The following is not exhaustive nor is it legal advise. Crypto-Economy 1. You'll want to have a good 'crypto-economy' and plan for your token. What are the pressure mechanisms on price/supply. What is the actual use of the token within your application or network? Can your token just be substituted for ethereum or is your token unique and absolutely necessary for a new ERC-20 token. 2. Plan a legal structure. The legal structure you choose is very important because it determines (to some extent) the governing law. Each token is different and therefore you should not just copy another but rather get a specific plan and structure for your token. The legal structure will likely impact your disclosure documents, KYC requirements, tax and ongoing legal requirements. 3. Pick Attorney(s) to draft legal agreements. There are many agreements that need to be drafted including the purchase/sale/terms/disclosure agreements. It's best to have a law firm do these, and be covered by their professional liability insurance (if you can)! 4. Do KYC for your sale Any token sale needs to abide by AML/CTF laws. This is an absolute must, and even if all else is equal, if you are found to be aiding or abetting terrorists or money launderers, you may find the long arm of the law reaching out for you. Your KYC should be connected to your ERC-20 contract. The folks at https://KYC-Chain.com may be able to help. 5. Be honest Consumer protection laws exist for a reason, and you should have an ACTUAL product and use case. **This is not tax or legal advise. I've written more on this here: https://flagtheory.com/successful-initial-coin-offering/
Business Strategist & Conversion Expert
I produced a show for three seasons with a couple techie friends. Getting paid sponsorship usually requires numbers: demographics, viewership. The person making the sponsorship decision wants to know that the viewership is in sufficient quantity and the right age range, socio-economic status, etc. to be a fit with their own target market. You can calculate an ROI with these numbers--an agreed-upon # of viewers = so many active prospects for the company = a certain # of buyers at $price = total revenue. But it's an educated guess until you have a track record. Sometimes, especially if it was a marketing agency that ran all these decisions for the end customer, I was told if they went ahead it would be because of "goodwill" and not an ROI-based choice. Local programming did matter. Demonstrating you could get at their target market was key.
Co-Founder,UXHack.co | Product & Growth Consultant
I myself run a startup and recently started tying up with big co-working companies and online educational providers in India. So yes, I don't think you should feel anyway less or intimidated by the brands you try to reach out. Based on the patterns I had observed in my conversions - a. Email to right person is the best way or second best use of LinkedIn inmail b. Use of introductions And the most important - you should be able to really articulate well on how they benefit with your partnership.
Strategy Consultant | Marketing | BI | Analytics
Focus on your core activity and save money. VAs are good if you can devote initial hours and train as per your need. Are you looking for one? I can suggest few top resources, who can do FREE trial as well.
Mobile Application Design
16
Answers
Strategist, architect, designer for every screen
Designer. Specifically a UX "designer" as you say, who doesn't just draw screens, and won't draw any for weeks or months. They will not just use their knowledge but will go out and talk to users, observe how they solve the same problem today, and help create the scope of work, and design the basic functionality. If you hire a developer first, they will build stuff that may or may not be of any value. If the company survives the first few rounds of building the wrong thing, you are still spending a hell of a lot in rebuilding, re-marketing, etc. etc.
Cryptocurrency
6
Answers
COO/CMO/CSO and guru at revenue engine building
A crypto currency amounts to potentially strong substitute for brick & mortar-like and financial-intermediary based- transaction structures. It is a large idea, it is game changing, and it requires a rather substantial balance sheet and time to move from concept, to prototype, to commercial viability. Having been part of a similar disruption in the financial intermediation / transaction-facilitation space, I can confidently it will take years (3 to 5) and a substantial team (6 to 8 seniors plus outsourcing) to take a concept to fruition, and earn your first dollar. Conceptually, and as a strong substitute/alternative to traditional structures (and currencies), your idea is most attractive to those larger or international companies seeking to expand in emerging markets around the globe (Note: Firms in Africa are among the largest users/traders of bitcoin). You might consider a two stage approach. First, find a market leader in the US, a real powerhouse, with belief in your concept, and with a depth of connections and quality of force to lead a start-up drive. Bring them into your team on a partner basis (giving them a lions share). Then, as a second stage, let them led the effort to attract the start-up / development team, the specialized talent, the pocket books of seed round investors, and access to potential customers. Have no doubt, this is a heavy, heavy lift - and you will need to commit for YEARS regardless of the financial impact on you. (Especially that typical Seed and VC are skittish over Fintech, which has produced 98% losers, and only 2% winners (because nearly everyone underestimates how sophisticated one needs to be to disrupt in a space that trades OVER $1 TRILLION PER DAY.) In short, play to your strengths (the conceptualization) and trade what you can (equity in the venture) to those who have a much better capacity to lead the venture through planning and seed funding. Budget what you need to be able to then do four things: customer validation, planning (tech, rollout, sales, and ops), transaction protocol design, and technology development budgeting. As relevant to your question - I was a Chief Marketing & Planning Officer for a powerhouse-led group of Wall Streeters and their financial intermediation disruption play (a business that is now skyrocketing). Happy to have a chat if this is something you really want to pursue.
Management Consulting
Two main things: 1 - has been mentioned below, which is give feedback. Do it publicly (on their website, LinkedIn, etc.) and if possible give a brief case study. In other words state how you met and how they helped, how your life is better after acting on their advice. 2 - provide a further introduction. Introduce them to another potential advisee, client, or even an expert from they can get advice on a different topic.
Growth Hacker
If you want to start building your own Yelp like directory for a particular city and industry but you are on a tight budget with limited tech skills I would definitely suggest WordPress. But it can be tricky as WordPress has several different options and you can get easily lost and even it could end up getting very expensing if you don’t play it right. Here are few helpful resources for you to go over and decide. Adam from WPCrafter has done a very good job comparing top 3 WordPress products to build a site like Yelp, watch the full video here https://youtu.be/Ykid7UTXxYI Then you can watch a step by step full video on how to build the directory here https://youtu.be/sRbUsQXyEOc There was a detailed article by Codeinwp on the same topic that can be found here https://www.codeinwp.com/blog/create-a-local-search-directory-like-yelp-on-wordpress Hope this helps you get kick started with a tight budget.
Unique Insights, Creative Solutions
Don't worry about the fact that you "failed". What you presumably did is work hard, and learn a lot, and probably created some quality stuff, regardless of whether it ended up being published. That's usually all your potential employers will care about. The people that work for companies that end up going out of business aren't considered failures. They generally produced quality work but their company may have just not been able to find / convince the right customers, which is equivalent to you not having found the right publisher. This is an optimistic way to look at it, but that doesn't mean it's not true in your case. I would publish whatever unfinished books you have on Amazon as e-books. Make a title and cover image. That way they're 'published' immediately, and each book will even get a DOI and/or PMID #. Then you can continue to edit them and finish them whenever you have time (see: https://kdp.amazon.com/en_US/help/topic/A2KRM4C8E91086). Meanwhile, if you have other non-book writings, try publishing them as guest-blogger posts on other people's existing blogs. best of luck, Lee
Job Search Strategies
4
Answers
I help you buy, sell, plan, value a business
I've been selling to businesses my entire career. Getting into B2B sales is easy. Find a company that you like who sells to small business and find out who the sales leader is. Connect with them and ask for an appointment. Explain your desire to get into B2B sales. Explain that you'd like the opportunity to learn and demonstrate your value. Then let them know that you'd like to join their team and you'd be happy to work on a commission-only basis. If you can cut it in commission sales, you'll have a world of opportunity available to you. Good luck. Arrange a call if you'd like to discuss your specific details. Dave