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Marketing Strategy

What marketing strategy should I use if I am about to launch a mobile app?

5

Answers

Mohammed J

Product Discovery, Design, Marketing and Mgmt

It depends. Do you have a documented view of your prospective customer journey?. If not, this is a thing you should do You must have heard this before. Any product or service could be a vitamin (good to have), pain killer(temporary relief) or a pain reliever (long term relief). What kind of product you have decides the kind of Marketing Strategy. You go to a super market for vitamins, a drug store for pain killer and a hospital for pain relief. Juxtapose this with your channels for marketing. We can have a call if you wish to discuss more. I am quite affordable. Call Me.

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David C

I help you buy, sell, plan, value a business

If you sell the whole business, then the email list or 'prospect list' naturally comes with this purchase. The challenge in selling just the list is that you actually sell the list such that you're not really just selling a copy. For example, if you sell a copy, then you may fall afoul of spam laws because those people didn't give permission for their names to go to another user in addition to you. What you may wish to do to make it easier is to sell the list along with your account access to the mail provider, ie your Mailchimp access or whomever you use. This way you are truly selling a business asset and not just selling someone a 'copy' of your list. Hope that helps. For over 250 videos and blog posts about buying and selling businesses visit www.DavidCBarnett.com or arrange a call to discuss your specific case. Dave

David Favor

Fractional CTO

Likely you won't like my thoughts about this. When I give talks about business bootstrapping, I suggest people only work ideas which meet my "Sunset Rule". Sunset Rule - You should be able to go from idea to first sale, before sunset, or best consider other ideas. This also relates to your MVP. If you can't dream up an MVP + sell it before the sun goes down, best consider other ideas. Years ago, I was at an Internet Marketing Party mixer in Austin, TX + sat to visit with a friend. She was down because she was starting a new business + had spent months working on a business plan + determined she required $80K to bootstrap her business + then had spent another several months looking for investors. A buddy of mine + I sat with her for 15mins + slightly retooled her idea. She launched the next day for a one time investment of $144/year (cost of a Meetup.com account) + was generating some significant profit in a few days. Chunk down your MVP, so you can manually make sales by the end of the day... for $0 investment + you'll know for sure you have a profitable business. If you can't sell one unit, by the end of the day... best consider some other idea...

David C

I help you buy, sell, plan, value a business

Hi, My entire practice is built around helping people buy and sell their own business. I've been working in this field since 2008. If you come over to www.DavidCBarnett.com you'll find over 300 blog posts on buying, selling, financing and managing SMEs with links to playlists which now have over 250 FREE videos on these subjects. Also, dozens of links to interviews on podcasts that I've done on these subjects. To learn more about buying a business, I recommend my online course at www.BusinessBuyerAdvantage.com . To learn about selling, visit www.HowToSellMyOwnBusiness.com where you'll also find an online course as well as a free download and links to my best-selling book called 'How To Sell My Own Business.' To learn about improving a business to make it more valuable, visit www.EasySmallBizSystems.com Right now I've got 7 books on Amazon along these topics as well. And if you ever want to discuss a particular opportunity that you find, just arrange a call. Cheers David C Barnett

Ivan Leo

UX Design and Business Branding

I'm going to make 2 assumptions in my reply 1. You're selling these to companies 2. These are rather expensive systems. Basically for such a situation, what you have right now is a first mover advantage. That basically means you have the opportunity to gain quick traction and find early adopters for your systems. If you act fast enough and manage to get companies to buy them from you, this gives you a huge advantage on your competitors. Why? This is because you have the opportunity to forge close relationships with customers and get testimonials. In the future, your competitors might be able to beat you pricewise, but that is never a substitute for trust in your company and the relationships you've been able to forge. So I would suggest spending a lot of time on 2 things 1. Creating a holistic experience for the customer from the installation of the software to the deployment. You want to be there at every step of the way when needed. If necessary, set it up for them, do some free repairs(If it doesn't cost you much). At this point you're building the relationship between you and your customers so going the extra mile counts. 2. You also want to start getting some form of testimonial to build trust and confidence in your product. This is important because word-of-mouth is more influential than advertising when selling a product. Without further information, this is all that I can come up with for now. If you're keen, I could discuss more specific strategies with you for your business and cover key actionable steps you could take to accelerate your growth and sales. :)

Marketing Strategy

How can I land my first client?

5

Answers

Praveen Puri

Increase sales, profits, and market share

Ask friends, families, and previous co-workers to refer you.

David Favor

Fractional CTO

Most live chat tools are encapsulated in a Javascript snippet to add to your site. WordPress, for example, may provide a plugin + if you look at the plugin code, usually the code simply injects the Javascript snippet. This said, all you really require... choose how you'd like the live chat icon/window/widget to display + likely the live chat provider will have a library of code to display their live chat window in different ways.

Danny Halarewich

Experienced eCommerce Expert

Depending on the specs of your boxes, there are many different great options out there for custom printed boxes, at reasonable prices. From my experience working with online retailers, here's some of the best that I've come across: https://packlane.com/ https://pakible.com/ https://www.boxup.com/ https://packhelp.com/ https://www.companybox.com/ http://brandincolor.com/ Some specialty suppliers: https://www.ecoenclose.com/ - eco-friendly http://www.instabox.com/ - Canada http://www.glbc.com/ - Canada + US https://www.packqueen.com.au/ - Australia Hope that helps and gives you some options to consider! Custom packaging is an important part in building a great brand, so it's smart to be looking into this. If you need any advice around creating an eCommerce brand and driving online retail sales, schedule a call with me and we can dig into it!

Jason Kanigan

Business Strategist & Conversion Expert

First you have to understand what STYLE of selling you're looking for. A book for one style may be great for me, but you'll think it's weak and ineffective. Two main distinctions are the "hardcore closer" (traditional) approach versus the "consultative" (more modern) approach. One appeals to an individual while the other does not. Many people are unaware of anything under than the fast-talking, bombastic style of selling made popular by movies and television, however; it took me 10 years in the professional world to even figure out the right question to ask ("IS there another style of selling?"). Once you understand which style of selling you want to learn or expand on, then you can choose appropriate books or courses. There is little point in giving SPIN Selling to a Hopkins devotee. And The Challenger Sale will fall on deaf ears to those who are desperate to not be seen as "pushy."

David Favor

Fractional CTO

You can't verify anything, unless they give you their tax returns. You can do revenue share deals, where gurus are paid a percentage of profits they generate. Tip: True Gurus (upper 'G', rather than lower 'g') are busy generating cash. You'll rarely meet them + hardly anyone knows them. To meet real Gurus, traffic places like Meetup Groups with very tight topics, which relate to what you're trying to accomplish. When you meet a real Guru, likely you'll know it by the way they talk about their area of expertise... which you'll likely have to tease out of them. Anyone making massive cash... tends to keep their techniques to themselves.

David Favor

Fractional CTO

First hire a credit cleaning company. This will cost you roughly $200 USD. I ignore my credit till I require it, then use a credit cleaner, because the entire credit report industry is pretty much a racket. All manner of junk shows up on credit reports over the years. You can clean all this yourself + likely paying $200 will be far more profitable, than spending many hours/day for months to do this yourself. Last time I did this my mid score was 618 + after a month of my credit cleaner's work, my mid score as 796. You'll still require much more than a high credit score to get this type of loan + having a high credit score will ease all your steps.

David Favor

Fractional CTO

This is very tricky, as many countries participate in the Eurozone food requirements or other equally oddball rule sets. Your first step will be to pick a jurisdiction, like Europe + then ensure your ingredients list matches their rule set. If for example, you have Kava Kava on your label, you won't be able to ship to England or any EU country. Start with this first. Then generate content (YouTube + blog), related to uses for your product. This will be a long haul venture. Having done this myself before, you'll invest years (plan on at least 10 years) + have a 7-8 figure business. This all imagines you control the entire ingredient acquisition + manufacturing chain. I'm unsure what you mean by registered member of a company. If this means you're working with an MLM or other company where you have no say in the supply chain... Don't even start. You'll invest a huge amount of time + to many things can go wrong, if anyone else is controlling any part of this process.

Tom Casano

SEO Expert and Strategist

Great question! I believe that Hootsuite might be one of your best solutions. It is a free tool and you can publish through several social media platforms at once. For a free account, however, they limit you to 3 accounts I believe: https://hootsuite.com/plans/free There is also Buffer as well which I believe has similar functionality: https://buffer.com Here are some additional helpful resources for you: https://blog.capterra.com/top-free-social-media-management-software/ https://www.socialmediaexaminer.com/5-social-media-management-tools-to-save-time/

Tom Casano

SEO Expert and Strategist

Great question! 1) You can use "pre-selling" to offer an upcoming service or product to existing customers which they will effectively fund by paying for it (while you create it) so that they are also buy it as your customer: https://thefoundation.com/podcast/episode21 https://thefoundation.com/podcast/episode61 2) You can use a crowd funding platform like Kickstarter or IndieGogo. 3) You can ask customers if they'd like to become an investor in your business and offer them to become more like a partner with benefits and compelling reasons to join you. 4) You can ask customers directly what it would take or would interest them in becoming your investor. Hope that helps! Tom

David Favor

Fractional CTO

This is really a question for you NC tax preparer + NC attorney. There may be NC tax implications. Likely no legal implications. Only your local professionals will likely be up to complete speed about all this. Also I'd suggest you stick with H&R Block for your taxes, as they have an intense training program all their preparers must continually go through. Many years, they must go through multiple times. This will be essential with the new tax bill being floated, as answers to your questions today, may change after new tax bill goes through.

David C

I help you buy, sell, plan, value a business

Making sales and figuring out what potential customers want. Really, everything else can be done after you've proven that there really is a business opportunity. www.DavidCBarnett.com

Ivan Leo

UX Design and Business Branding

Cost of customer acquisition will depend a lot on what type of course you're looking to sell and your target audience. No one will be able to give you a straight up answer here. If you're able to provide more details, I could give some more nuanced advice :)

Ivan Leo

UX Design and Business Branding

Before you consider selling your patented product, here are some questions you should consider. 1. Do I have a viable market? 2. Do I have sales/orders that show this demand 3. What sort of competitive advantage do I explicitly have over my competitors. It's important to get as much leverage as possible over whoever you plan to sell your product too. The best way to do this is to get hard data you can use to back up your claims and to find clear distinct competitive advantages which will cement a strong market position for years to come. If you have any further questions, drop me a message and I'll be more than happy to answer them :)

Jason Kanigan

Business Strategist & Conversion Expert

Next time, get this stuff figured out at the start and written down in your Operating Agreement. The OA tells everyone what the agreements are on how things like this will be done. You may be able to do that now, but it's going to be more challenging to get to consensus today. You're pretty much guaranteed someone is going to be unhappy with the results and that's going to cause trouble. Minority shareholders have rights. Learn what those are. You need to talk to an attorney and an accountant now and get their "professional advice." I am neither of those and this is not "professional advice."

David Favor

Fractional CTO

Your question is very general. I'd suggest you locate people in Clarify which seem to provide useful advice + book calls with several of them. How you approach Marketing depends on many factors. Whether you're an introvert or extrovert, to me, is the most important starting point, because if you're an introvert + try to do extrovert-esque marketing, you'll fail. Extroverts trying to do introvert-esque marketing will also fail. Also targeting results, to me, is next on the list. For example, I'm an introvert, able to masquerade as an extrovert for short periods. So I bootstrap all my new projects using platform speaking at Meetup groups + conferences. I target acquiring my first 100+ clients for a project via nose-to-nose selling... well... very soft selling... Having these core users, I then train them... again, so softly, they never notice... to send me referrals. 100 clients will to pay anything, to me, is worth far more than 1,000,000 of random people on email lists. I'll take profit over numbers of people, any day.

Stoney deGeyter

Author, Speaker, CEO

Depends on the state. Some states are known to be more business friendly than others. Better protections, etc. You need to your research to see which states are better for the industry you're in.

Jason Kanigan

Business Strategist & Conversion Expert

Did either landlords or tenants ask you for it? Did they say they had a problem this solution can fix? Are they willing to pay for it--or is someone willing to pay for it? Possibly a third party advertiser? Have you figured out your business model? How do you protect the app from being "gamed" with fake reviews, positive and negative?

JC Garrett

Helping you plan/execute tech & sales strategies

Purely from a blogging perspective, there is no question WP has the better CMS and overall controls/backend for non-programmers. Shopify is recommended more for expanding your ecommerce options with plugins, promo offers etc. Obviously would need more context here as far as feature scope and what your site needs were, but I'd lean more towards WP just based on what you've described. there are a checklist of factors you can go through in order to figure out which open source platform would be most advisable. Happy to connect and offer any insights or guidance I can to get you on the right platform.

Shaun Nestor

Content Marketing Advisor & Agency Consultant

Please don't share your message on Facebook like this. It is spam. Contribute the the conversation and you won't have to worry about getting blocked.

JEAN-LUC SCHERER

Business and career coaching, startup mentoring

The answer really depends on who you are targeting. I am assuming here that it is primarily SMEs in which case I would probably focus on sales and productivity tools. There are a number of tools like Pipedrive (Sales CRM) and Trello (List organizer) that I cannot live without. Whatever you develop I think it is key also to focus on plug-ins and integrations with other tools, that can increase stickiness as well as attract users of existing tools.

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