There are two things can highly impact more clients signing up. 1. Marketing - One of the reason why people don't buy what you are selling is because they dont know you exist. You can do cross selling and upselling - So for example if you are in helping one country back offices, can you do offer to your clients the service internationally. Also are there key events where REO Agents hang out, what do they read. 2. Sales - When you meet a client (phone/person) are you able to close the client, or are you having a low conversion rate. If this is the case, then ways to improve, is improving your offer, improving how to enhance your social proof. Happy to jump on a call and to help you assess where you are at.

The funding of a non-profit can be a bit more complicated than banging on the doors of a bank. First, you will need to set up the corporation, next file for non-profit status with the IRS (1023), and lastly receive tax-exempt status from your state of incorporation. At the point of submission to IRS, you have a window of roughly 2 years to fundraise while you receive your approvals. However, many foundations will not fund you during that time. That leaves you to grass roots funding. Your success will be based on a solid business plan, and a board that is experienced in oversight. Focus on the income and expenses when you write your business plan. Good luck in your endeavor, you may find the reward in helping people gets overshadowed by the daunting task of running the company. Keep your mission statement handy!

The site seems to be good. Let's discuss more over a call.

Hi: The US Patent and Trademark Office has some great resources, including solid search functionality which lives at: https://www.uspto.gov/trademarks-application-process/search-trademark-database Kerby

Hi, in my opinion no, you should test first the device in your local saloon. After you improve the product, and after you are satisfied with the product is working, the next step would be branding and marketing. Before you come to market then you should fill for the patent. Kind regards Kruno.

Fanatics has the umbrella apparel license with both NFL and NBA. For non-apparel, the NBA entertains new concepts all the time (I used to run business operations for the licensing group in the 90s). However, you will need to show distribution and required to pay a minimum if you were to pursue a non-apparel license for your own company. There are dozens of long time "hard goods" licensees and they may be interested in working with you. Licenses are granted for specific products (known as "rights management") I can point you in the right direction but need to know more.

Hi, my name is Kruno, I was senior software Architect on a couple of projects all around the world. For what I got from your video it is obvious that it will be some kind of client-server architecture. My suggestion for the client side is Spring Boot + MongoDB + AngularJS (for building admin panel). If you wish to include a mobile app, a suggestion is Ionic 3 (https://ionicframework.com/docs/). I hope that I helped, let's talk for more...

Hi, my name is Kruno. I have one SaaS application from which you can sell your services. I have investigated a couple of years ago some pricing models and my conclusion was that the only thing that can get us more money is to scale our business (get more customers which will do microtransactions over our platform). kind regards, Kruno

Was this covered in the letter of intent? If this is the first draft, it should be able to be negotiated, but realize that the valuation should change, based on a reduction of assets included in the sale. Be prepared to extend the negotiation period by possibly quite a bit of time, or a rejection. This is why it is so important to review all aspects in detail early in the discussions. Good luck. Do you have a good business lawyer on your team? The accountant is good for financial review, but a lawyer is needed to protect your interests.

You have to create a different message for different markets. Let's think about Sears marketing for a moment.... For the ladies - See the softer side of Sears For the men - lifetime warranty for Craftsmen Tools. Many companies can market to multiple areas. The one main difference is they are creating selling points, slogans and strategies for each market. There isn't a "One Size Fits All" option when marketing to different target audiences. I'd love to help you. Give me a call and to set up different messages and marketing strategies for your two target audiences.

Let us start at the heart of all start up ideas, what is there a need for that is not currently being supplied or that has not been fully realized upon. When you find a niche that you can supply a demand for that no one else is supplying or that no one can supply in high demand you have found your money maker. A lot of people become successful with startups no one ever thought they would need in life. The hardest part about a startup is not the idea, the funding or finding the niche. The hardest part of a startup is getting the advertising out there and picking up interest. That's the difference between Nikola Tesla and Benjamin Franklin. Once you have found your niche bring it to the market in a revolutionary way that will catch investors eyes. Only then will you garner the respect of your peers.

Dear, As I working in production industry, technology development give me some indications that in new world of work we will faced with these following terms on the working places: 1 .The impact of technology on the old ageing workforce. Them should need to be flexible in learning and education on how to ensured that digital transformation delivers social and environmental benefits. 2.Digital skills training of workforce. Development of digital skills on the employee will help him to create many new opportunities for innovative products and services. 3. Using online data to tackle social issues. With new business models and practices are emerging that place fair handling of data and sharing of value arising from that data at the heart of their value proposition. 4. Increasing levels of transparency. Digital technology should to enable greater transparency across value chain, encouraging all players to adopt best practices. 5. Building trust with consumers and wider stakeholders. These complex relationships can make it difficult in bussiness, so responsible should use data innovatively to build trust by using it to tackle social and environmental issues along with their bottom line. If you have any doubts or unclear things, I will be on your disposal. Kind Regard, Haris

1. Start by focusing on the business problem, you want to solve, and how you want to implement the solution. 2. Don't be scared by the buzzwords (i.e. "If you don't use AI, you will be out of business in five years). Sometimes a standard report is fine. 3. Although you should start small by solving existing pains, be curious, and understand the potential for large scale solutions. Understand enough of the technology, that you understand the scale and type of problems that can be solved. But don't do this until you are done with 1. and 2. Good question and good luck with it! If you are interested in further dialogue, feel free to schedule a call. Best regards Kenneth Wolstrup

One of the most innovative uses of AI that I've come across recently is using it to analyze sales calls. They're able to break down conversations into digestible/searchable topics. From here, they analyze what phrases and topics lead to/away from conversions.

Let's think about this for a moment, toaster ovens haven't been a common household appliance since the invention of the microwave. Although they are still found in the homes of the "I wanna be a gourmet chef at home" crowd which is a very lucrative niche'. Instead of limiting yourself to only toaster ovens, let's crack the door just a little wider to reviews of Gourmet Gizmos. You can bust wide open into a very small niche' of people looking to purchase high end quality kitchen appliances for crafting home cooked cuisine. This has 3 very distinct advantages for your success. 1.. This niche' of unique buyers have money they are willing to spend for quality products that are difficult to find elsewhere. 2. They make repeat purchases. Today they need a toaster oven and next week they want a cappucino machine. Since they have already bought from you once they know to where to come back for their next unique, hard to find item. 3. You have multiple items to sell without competing competition from Lowe's, Home Depot or Maytag. This advice is coming from a mom/marketer that knows her way around a kitchen. I'm happy to help you lay out strategies and devise a marketing plan for exposure and sells. Give me a call. Thanks, Delilah

Yup, check out mine. I get calls every month. Dave www.DavidCBarnett.com

Hi: Without knowing exactly what your product is, the quick answer is "it depends." Many regional and national retailers do allow for some portion of local discretion in their product mix, but they handle it in different ways. Some have local buyers, some have regional buyers and yes, some have you go through HQ-based buyers. If you're just starting down this path, work the stores in your surrounding area: * Walk the aisles to get a sense for whether they carry local items and how they display them * Talk to the store manager to discuss how such relationships work * If possible, talk to some consumers to gauge their interest in alternative products ("Excuse me, I notice you're buying X, do you try others?") If you already have some traction in local stores, have a fresh conversation with the buyer you've connected with to determine how they handle other markets or the region. If they know and like you and your product they may be willing to make introductions. If you wish to discuss, send me a PM through Clarity for 15 free minutes. Cheers, Kerby

Hi, my name is Kruno, I had several startups and several partners in them. First of all, you should know how much money founders invested in the startup, and then how much money you need to bring inside of the company and in which period. Second, if this idea is a long shot and "maybe" can be the new facebook or new google you can participate with your work to bring an evaluation of the startup on a higher level. Also, instead of money, you can offer your network of connections (to find investors, peach an idea etc...). Deffinetley check one of the online tools (e.g. http://foundrs.com/). And everything that you agree, put on the contract!!!! this is a must! Try to be very detail because if you don't put everything in the beginning, later you will have only problems with other founders. For more questions, you can ping me anytime. Have a nice day, Kruno

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I have worked with a number of AI tools - both webbased and locally installed tools - and have a background in mathematics/statistics. So I am familiar with this space. My suggestion is first and foremost focus on the use case - forget that it is an AI tool. If your tool provides value, and solves problems for your customers, they will come no matter the underlying technology. When you say "web driven", I assume that this is some kind of subscription model, and you don't expect to sell anything face to face? Again, I would focus on use case (we solve problems), value creation (how much do we save or make?), ease of use (just upload this file and watch the magic happen), cloud installation (no need for own maintenance or local data scientists to maintain models). In the AI-space, your competitors are often internal employees - data scientists, statisticians, etc., and they are familiar with their own tools. So find out, who is your target segment in the businesses. Most likely a data scientist would tell you, that "I could build that myself". But what about following maintenance cost, depending on individuals, etc. So do you target to data scientists or business users? Often successful projects happen in collaboration; one can not live without the other. With regards to your focus on the US I am curious, why you focus there. Is that where you are located physically? Or there you see the most likely target customers? Since you are web driven SaaS, couldn't you go anywhere? I hope this helps. Feel free to schedule a call, if I can help you further with this. Best regards Kenneth Wolstrup

Hi: Congrats on getting your service app to this point. Fundraising takes a lot of energy and time--more time than you think it will. Instead of embarking on that journey right now, consider channeling your time and energy into generating sales: Bootstrapping the promotions and marketing to start getting paying customers in the door. Not only will that generate the revenues that you'll ultimately be showing potential investors, but you will gain invaluable insights into your app--what works, what doesn't and what you need to tweak/modify to fulfill marketplace demand. If you wish to discuss, send me a PM through Clarity for 15 free minutes. Cheers, Kerby

I worked for a large outdoor product manufacturer that sold into stores such as Target, REI, Dick's Sporting Goods, Cabela's, etc. As you can imagine, if you are not one of their regular suppliers, getting even 5 minutes of the buyer's time will be no small feat. Depending on what market your product is in, I would work to identify who the correct buyer is at that company for your type of product and try to find out the best way to reach them; e-mail, phone, etc. Have your elevator pitch ready should you happen to get them on the phone and hit them with only the pertinent information about your company and the product. If you can identify any industry trade shows they may be attending and either set-up an appointment at the show or outside of it, this is a good way to get some face time. I have some other ideas that I'd be happy to discuss with you on a call if you'd like. Be persistent. Be polite. Don't get discouraged if they don't get back to you right away.

Hi, even if you hired a sales executive you would need to give them training on your product so they could effectively sell it. And even then the person would ideally need to know the best way to sell it, as not all sales executives are good at building the sales process itself. The idea thing for you to do in my mind, is sell that yourself, or hire a sales consultant to help you build the process. You will pay more in the short term for a cinsultant, but the sales should make that money back. Once you are accutley aware of how to best get leads and covert them, you can hire sales staff and have them refine it. By that point you should have some income to be able to pay them Base+. It is likely you could get commission only sales folks, but in order to do that they need certainty that you at a minimum know how to sell your own product and they can spend the time working for you and making enough money doing so.

Hi: Good job tackling this important exercise. There are many entrepreneurs who shy away from it. That said, if you're in the US, check out SCORE (https://www.score.org/). The organization has chapters around the country or you can connect virtually. This is the perfect type of project for their counselors. If you wish to discuss, send me a PM through Clarity for 15 free minutes. Cheers, Kerby

Hi. There are several proven approaches you can test to see what is more effective to your specific public. I can elaborate them better after getting some further details about your marketing strategy. ------------------------------------------- 1. Turn subscribers into affiliates ------------------------------------------- Just offer a discount or any other benefit which your subscribers would appreciate. Such tracking is easy to do with affiliate ready-made tools. This strategy is very powerful. A good example is the Dropbox case: they grew 3900% in 15 months mainly by giving extra free space to their affiliates and referred users. ------------------------------------------- 2. Are you using lead magnets? ------------------------------------------- Whichever is the medium you are reaching your potential subscribers, make sure to tease them properly, by giving a freebie (PDF, webinar or whatever) in exchange to their precious emails. ----------------------------------------------- 3. How exactly is your free content? ----------------------------------------------- Either it is a lead magnet, blog article, video, each piece of free content you provide has 3 purposes: 1) To provide value to the prospect. 2) To establish your authority. 3) To drive prospects towards action. Just think about the biggest immediate problem your ideal prospects might have, mapping out ONE thing they must do to solve it. Remember to put your focus solely on that one thing, being as specific as possible. In the end, promote your paid subscription. Then make several freebies like this covering different topics. ------------------------- 4. Paid advertising ------------------------- I would recommend you to run ads targeting prospects with specific job titles and/or from specific industries etc, on LinkedIn and Facebook. Yes, I said Facebook. I know top millionaire professionals reaching 7-figure serious clients with Facebook Ads with great success (best example I know: Frank Kern). You can run lead-generation ads, using lead magnets as I've described above. --------------------------------- 5. What about YouTube? --------------------------------- Besides the high search volume within YouTube, their hosted videos have a high relevance on Google searches (especially because they are own by Google). The main difference in the YouTube strategy is that your prospect will start the interaction seeing your content rather than first giving their email to then see the content. A workaround is to talk about the subject mentioning they can download a PDF with the framework to solve the problem. So when they click on the link in your video description you're gonna collect their emails. -------------------------------------------------- 6. How is your marketing automation? -------------------------------------------------- The vast majority of people who receive our marketing messages say no. That's just the human nature, no matter how skilled we are. That's why we have to track non-converted prospects and bring them back with a smart approach. Nowadays we have several ways of tracking prospects behaviour in order to divert them to specific funnels according to their interactions, such as: who opened or not the email, watched the webinar, watched only X% of it, downloaded or not a PDF etc. -------------------------------- 7. Get a qualified coach -------------------------------- Just give me a call and I can coach you on any of above proven strategies, so that we can draw a marketing plan tailored to your own goals and niche. Best regards, Carlos.