Well, an obvious way to do this, if you haven't already, is to create foreign language versions of your website. Depending on what countries you want to target, making localised language versions of it will boost your traffic 200% from those areas or even more. Here's a quick guide to how you can get started with that on your own (http://webcertain.com/multilingual-seo.html). Beyond that, I'd buy click traffic from countries that are not the US and see where they leave. Then solve for that and, as you get stickier in those countries, you'll also do better on SEO. Finally, I'd look for some social media / web influencers in the market sector that you are in as well as the countries that you're interested in and see if you can get them to guest post / cross post any content to drive content from their users to you to help increase visibility and earn a little precious SEO benefit as well. Any further questions, let me know. :)

Organisationally, the resellers would have to match the potential volume. The organisation needed to support Software and Services are different that resellers of SaaS. With a target of 250k annually in volume, would only leave room for a few employees, depending on where you are in the world, so I would think that the head count of resellers would be high. But I would consider one of the following, when approaching your question "How best could an organisation support resellers to reach their targets (min 250k annually) with such small margins?": 1. "Land and Expand" is apparently not a unified approach. See this link about strategy - think about product strategy first. https://www.linkedin.com/pulse/land-expand-sales-strategy-mike-pilcher 2. Make it easy for the resellers. Have some infrastructure ready, f.eks. Suggested templates for website design, scripts for calling, marketing material, etc. Make it as easy as possible for them to execute. 3. This also goes for monitoring how the sales are going, which would also be of your interest. Build something unified in salesforce.com or develop your own platform. Build in benchmarking of the resellers - either for an overview for you, or for informing them how they are doing compared to their peers. Noting motivates sales people as knowing their position compared to others. 4. Build a feedback loop to you - have the resellers feed back, what works and what doesn't in the dialogue, and change the material accordingly. 5. You could also build a lead generation infrastructure somewhere, where costs are lower, if a generic sales approach to your product would work. This could be an offshore callcenter, or lead generation from your website. That also depends on whether the resellers should visit the customers physically or not. But anything to avoid the resellers to cold call - that destroys their motivation. 6. Create a sense of community among the resellers, and do anything to keep motivation up. Help them share best practise across the resellers, give them new products or sales approaches to work with. Give prizes to those, who share best practise. 7. Give them a portfolio commission. That would signal that you trust them and you want to partner with them in the long haul. They could also take part in portfolio maintenance work down the road, if they get customer "ownership" - f.ex. Through service visits, retention calls or similar activities. You could also consider giving them all customer facing contact, so you don't have any direct contact with anybody other than the resellers. That may be a little risky, but it would signal, that you trust them, and want to share your success with them. 8. Develop added services, that are integrated with the end customers usage of your product. So your SaaS would only be part of what the reseller was offering to the client. This could be information products about your software, best practice, consulting opportunities or similar. Anything, that can make your value proposition to the reseller more attractive. This was some of the characteristics, that I have thought of with regards to making it attractive for the resellers to work for you. Feel free to schedule a call, where we can discuss the ideas, and develop some more, so you create an approach, that will be successful. Good luck with your distribution. Best regards Kenneth Wolstrup

It’s all about ensuring the value delivered becomes mission-critical to the end-user team. Once other solutions are replaced or surpassed by the efficacy and ease of use of your platform, there are ripple effects that impact later tech evaluations and even change staffing plans over time. Once you reach that point, it’s very easy to require a higher ongoing price. Being able to effectively tie the product to revenue is a prerequisite for this strategy. Many organizations choose to set initial step-ups in price tied to either user growth (not recommended) or levered to company growth / output growth over time. Transparency about this likely price increase becomes less important as orgs become larger. Smaller clients will require much more work to increase price and it’s not always going to be worth the step-up due to churn risk and ROI on the upsale efforts. Hope that helps!

1. Money. 2. Leads. 3. Education. If you're saying margin is an issue, you should skew to the side of education and lead funnel model. At the end of the day, most good partners will always go with the vendors that are going to make them the most money. You should be rewarding the most loyal with actual money if possible. Otherwise, be strategic with who you partner with so you can potentially offer their services to your clients. Your partners will see quality customers as more valuable than reseller / affiliate funds. A lot of companies see this as a distraction, so you have to prioritize your bandwidth as such. From an education perspective, I see marketing swaps / partnerships as easy points of entry. This can be done through webinars, lunch and learns, blog posts, etc. It educates both the partner and potential customer bases. It really depends on what the company's margin is and their ability to actually "expand".

Most people -- regardless of their company or product -- go about attracting press the wrong way. The publications exist to provide value to their readers and increase their own readership. Rather than proclaiming how your product is the most amazing thing since sliced bread, think about it from the publication's point of view. How will YOU help THEM solve a problem for THEIR readers? Secondly, do your research on which author/contributor/editor/writer to contact. Not all cover the same topic, nor do they all have the same interests. What may be appealing to one may look like spam to the next. Understand who on staff covers your industry or similar products. Look at what features they highlighted in other product/service reviews; these are the issues they feel are important to their readers. Help them solve THEIR problem and they'll write about you all day long.

You don't need anything other than a B1 + the right rental agreements in place. You can have a building where one floor is residential and one floor is office space, that's perfectly normal usage. With regards to setting up co-working spaces, there are loads of them now. So you should consider what makes you different. I have plenty of experience working in London co-working spaces so can give good advice about what works and what doesn't if you'd like to arrange a call.

Hi! I find that taking the same topics and just tweaking them slightly for a very specific demographic is helpful. So, ways to update your kitchen + millennials = a nifty piece on the trends millennials are looking for in a customized article just for them. Ways to repurpose barn wood + living in a small apartment = a customized piece on small barn wod projects that fit any space! You can always interview someone from that demographic. This method helps for SEO and for bringing new readers to your blog. Good luck!

All of their websites have a "Corporate Contact" on them. Start there and begin identifying who the key players are who you think would see the potential in what you're offering them. Reach out via sites like LinkedIn and establish a relationship and discuss your product and how it benefits them. I'm happy to talk more, feel free to book a call here and we can talk details. -Shaun

As a consumer, I'm a big fan of disintermediation as a business model. I can buy a mattress for under $1000 that would have cost 3-5x that because of companies like Casper and Leesa. I'm not paying for a bloated, unnecessary supply chain to get it to me. MLM introduces more hungry mouths to feed by the nature of it's business model. Where is that profit comings from? Three possibilities 1. Nowhere - the company is operating at a loss 2. The consumer - paying far more than they would for an identical good to support the passive income lifestyle used in recruiting materials 3. Failed distributors. There are pyramid scheme investigations for huge MLM companies making in some cases under 20% of profits from 'non-distributors' ie real customers. I'm not in favor of any of those so I do not agree with multi level marketing business. Not here to make an ethical argument, it just doesn't add up from an economic perspective.

How do you land a job anywhere? I like you file this under "job search strategies" Text me, we will work out a great strategy...

If it's WooCommerce on WordPress, your problem is (I'm almost positive) plugins. In every WordPress site I ever worked on, the more plugins that were active, the slower it ran. However, speed comes in a few forms: are you talking about strictly page loading speed? Or is there a certain part that drags (such as checkout)? Or something else (like the admin section)? I'm probably more expensive than you need for something like this, but look into Copter Labs (copterlabs.com) for help. That's the agency I started and sold with 300+ WordPress builds (many using WooCommerce) under their belt, all on custom themes, so there's a deep understanding of HOW WordPress works instead of throwing plugins at it to make it do things. Or, if you'd prefer, we can set up a short call and I can review the site and give you some insight into what's going on. Once we identify the problem, you could contract someone else to fix it. Drop me a line if you want to move forward. Good luck!

I hate to say this.. But both! When getting the ball rolling on a start-up, you want to attack all possible marketing outlets. Now, if budget is the bottleneck then I would consider running some analysis on your target audience and see if your users for your service will most likely be using Google to find you (SEO) or will they be more commonly found on Facebook (Facebook ads). You can open a Facebook page for your business and watch it's activity and traffic (analytics).. Take that analysis and then compare it to what your website sees through Google Analytics. This should tell you early on how people are finding your services, in return you will know where to put your money.

Upwork (formerly oDesk) is a great place to find "certified" and reviewed remote-working contractors. Results are generally good, as it is backed by a review system. However, there needs to be a clear scope-of-work and you need a coordinator / project manager for best results. Let me know if you need hep.

Forget business plan templates for a minute. Any plan for your business has to have the following points that cover all aspects of your business: 1- desired outcome 2- steps to reach your outcome 3- cost of each step (in dollar and time) 4- return on investment (ROI on your cost above) 5- risks for all above 6- people involved In your business case, you have to implement those strategies so you can take your business to the next level and increase your profit by 20% in less a year: 1- think of recurring revenue (like birchbox.com) 2- No accounts receivable (just eliminate them from your business) 3- automate your system so you can make money while you are sleeping If you think that 90% of your operations are Sales, you are on the right track, otherwise you have to rethink of your strategy. Back to business plans: any template will not make a difference. Implement the strategies above and you'll see your business strongly growing. Happy to help you on growing your business. Just give me a buzz.

I have been helping clients design, build, and deploy data platforms for many years. Initially on premise, but now in the cloud. This is a really good question. My immediate thought is, yes, there is value in this data. The more difficult one to answer is where and how? The obviously answer is monetisation i.e. what would people or organisations be willing to pay for this data. More importantly, is this my data (vs. customer data) to sell? The data may also represent your intellectual property or be your "secret sauce" so you might not necessarily want to sell it. It is then worth asking questions like "what would the impact on my organisation be if I did not have this data?" or "what would the impact on my organisation be if my competitors had this data?". Hopefully this has given you some ideas. Feel free to book in a call if you have any questions or would like to delve into the detail.

Hello I am Veerendra Kooshna from Mauritius and has been writing articles on Facebook for some years now. My writing passion is appreciated by those who read my posts. Now, what is Clarity really about? As its name points out, it aims to clarify any doubts you may have on a subject. It's a platform where experts in various subject areas meet those with questions to answer them. With its wide variety of experts, you can expect someone to answer you and clear your doubts. It's more about giving than taking; this is what makes it beautiful. This is also a means for experts to get to know people with questions and select the most serious ones for further discussion. This is where it becomes a marketplace. Experts would be more inclined to go deeper into the subject matter only when they believe you are serious. In today's world, time is a really precious commodity and we need to respect each other's time tables. Experts shall find time to help those serious seekers and charge for that. This is quite normal; investing time and knowledge deserves to be remunerated. In this win-win formula, the seeker is given due attention and advice for the betterment of his or her venture. I really hope this has helped you. By the way, am an adviser in presenting more investor-friendly business plans and an exam coach by experience. You may contact me for more information. Thank you.

Online coaching is a great space right now, and I'm glad to see someone with real-world coaching experience making the shift. The agency I started worked primarily in the fitness industry, and I helped plan, market, design, and build over 300 websites for personal trainers, gyms, and online coaches. I am also a regular contractor for Precision Nutrition, which is an enormously successful online coaching platform. My expertise is in inbound marketing, lead funnels, and the design and software architecture to make that happen. I'd be happy to jump on a call and discuss strategies with you if you're interested. Good luck!

I'm a positioning and messaging expert, working now and previously for several software companies in CMO type roles. Ideally you'll want to focus on your propositions to both sellers and buyers independently. You concept is dependant on providing the mechanism for bringing these markets together, so a failure on just one side means a failure for the system as a whole. Focus early on what works and what doesn't for each group, and what's broken in the relationship options they have today. Nail your positioning and messaging to each specific side of the relationship, then create test campaigns and landing pages for each. I wouldn't try wrap it up in one landing page just yet, make sure you understand what's working for both the buyers and the sellers independently first. Good luck, drop me a line if you'd like to speak further on it!

I have 2 youtube channels and combined I have more than 100M views, my 2nd Channel is growing by 70% month to month and I estimate that this channel by itself will produce 30-50M views per month end of 2016. With that said the single most important stat you should be on the lookout is engagement rate. Try to have videos that have a high engagement rate, preferably anything that is above 50%, if you want further details and other techniques happy to have a call

You should always give someone what they deserve. Never more and never less. Most people don't know how to do this so they guess. They try to predict the future or they look for rules of thumb or they try other ways of guessing. Kind of like you are doing now. The best way to determine this is to consider one person's risk relative to others. When someone contributes to a startup company and doesn't get paid they are accepting risk. The value of that risk is equal to the fair market value of the contribution they made. For instance, if you could earn $100,000 a year doing whatever it is that you do and you do it for a startup without getting paid you are, in effect, risking $100,000 a year. Taking risk in a startup company is essentially betting on the future outcome of the startup. If you and I bet $10 on the same hand of Blackjack we are each betting the same amount and, therefore, each deserve exactly half the winnings (if any). So, the right way to split equity in a startup company is to keep track of what's been contributed, then perform this simple formula: Individual Ownership (%) = Individual Risk/Cumulative Risk The model changes over time as more contributions are made. Each day a person contribute their stake would change. This means that at any given time, no matter what changes, who joins or who leaves. Everyone always has exactly the ownership they deserve to have. Unlike traditional models that require us to predict the future, the relative risk model is based on easily observable values in the market. Everything has a fair market value. So, the answer to your question is simple. Add up the risk he has taken and divided it by all the risk taken by everyone (including you). Each person's share can be calculated this way and the total will always equal 100%. On day one, before he's done anything, his ownership will be 0%. As it should be. Over time, as he risks, his % will change based on relative risk. This is a perfect, unambiguous formula. Every other equity model lays the foundation for disputes later on. Only a relative risk model will give you the fair answer. I've written a book on this topic, called Slicing Pie, you may have a copy if you contact me through Clarity.fm or SlicingPie.com.

I would recommend that you start attending industry trade shows in your area and/or country. These are excellent platforms to connect and network. I have organized and attended over 300 trade shows and events over the last 20 years, and suppliers and manufacturers, wholesalers, and distributors are at these events. Additional sources are with export offices, government entities, and other multipliers. There are also specific focus groups in the furniture business, as well as groups that you can connect with. Let me know if you want to discuss this further in a call. Good luck.

I'm not familiar with the specifics of iOS's interruption of other apps when calls come in, so there may be a simpler solution somewhere in the iOS device API. An end-around solution might be to keep the call alive on a central server that acts as an intermediate switchboard (a third caller, sort of), so that even if one user disconnects, the call itself is still live. Then the app could attempt to rejoin the call once the interruption has passed. (Or, if rejoining is impossible, reinitiate the call.) This makes several assumptions, so you'll need to dig around in the API documentation for both iOS and Twilio. However, assuming there's not an existing solution inside iOS, creating a call controller on an external server should be able to solve (or at least work around) the problem. If you'd like to get a second opinion or a more in-depth review of options, I'd be happy to schedule a short call to review options, and — if necessary — some hands-on work with your code to help you solidify a fix to the problem. Good luck!

Interesting, but very loaded, question. It depends on the industry segments, location of your business and the reach you want to have, as well as your budget. I have organized trade shows all over the world and in over 65 industries. So look at industry, location, country/city, attendee profile, demographics, and some other factors. There are over 10,000 trade shows every year in the USA alone. You need to do some "shrinking" of the reach and take it from there. Let me know if you have specific questions and we can schedule a call. Good luck!

Assuming Twilio allows multiple calls to the same number to happen simultaneously (I've never tested this), you could build a lookup table in your app that stored active calls, then give the user a control to swap between active calls. You could send a push notification to notify the user of additional incoming calls (a vibration) if there's not a way to play a sound or otherwise notify the user through the active Twilio call. (There should be a way to send an audio notification, though.) This is all untested, so I can't speak to whether or not Twilio can/will support that setup, but — assuming multiple calls are allowed through their service — it should be possible using something like that. Good luck!

Kickstarter has indeed a stronger brand and the quality of its projects is generally higher. It seems Indiegogo is always the fallback plan. However, Indiegogo has a few strong points: * It is very strong in internationalization. It supports many more currencies, languages and countries than Kickstarter. Kickstarter seems happy to be present mostly in Anglo-saxon countries * Indiegogo is very strong in community (non-profit causes) and also in film projects. Additionally it has many health tech projects and finance projects that Kickstarter has not. When was last time that you saw an innovative finance project on Kickstarter? * Indiegogo is growing faster than Kickstarter. Lately, Kickstarter has announced they will switch to a non-profit status and it's been a while they haven't announced new expansion while Indiegogo has fresh investment $$ and has announced new products * Indiegogo has a staff that can help entrepreneurs and creatives. They will give you support before you launch and can give you advice to raise more. Kickstarter has very little support - apart from its shiny interface and automated interface. At the end of the day, what matters is selecting the best platform that is best for your project. Conduct due diligence and see where the best performing projects are in your industry.