There's no "best" answer here, but you can approach it a number of ways. For trendy/future-facing, an isomorphic JS stack (Redux, React, etc.) could be a good move. The architecture is scalable and — if no one on your team hacks around the implementation details — it's easy to maintain (and onboard new team members). You can also use WordPress as your CMS, but that can get weird when scaling, and isn't the most developer-friendly solution due to WP's wonky architecture. You can unfuck it somewhat using something like roots.io (Trellis/Bedrock), but at the end of the day it's still WP, and those quirks are part of the price you pay for the ease of starting up. Another option is to use WP as a CMS, but read the content from the REST API and generate sites with other front-end tech. I recently built some tools to generate static sites (for deployment in Amazon's S3/CloudFront) that pull the WP data as JSON and then generate static pages with my preferred front-end tools, leaving the weird PHP templating out of it entirely. To take a crack at a tl;dr: talk to your development team about how you want this to scale, and where you see it going in the future. If you don't have a development team that can make those calls, talk to a specialist to help lay out a roadmap. If you need help with this, I'd be happy to take a look at what you're planning and offer some insight into how it could be built to scale and grow painlessly (or at least as painlessly as possible). Send me a message and we can talk details. Good luck!

Bear in mind that the approach Amazon took was during a time in which e-commerce was still just taking hold and was far from commonplace. Of course, starting with your own products and building an audience of shoppers gives you some leverage in attracting sellers when you change to a marketplace environment. The downside is that in the short term your product mix won't be as robust, and you'll rely solely on your own efforts to promote your site. In the early stages a few enticements come to mind: 1. Early mover - for those early sellers, all important reviews and ratings will stack up and give them a lead over later adoptees of the platform. 2. Additional exposure - if you don't impose exclusivity on your sellers, they stand to benefit from having additional promotion to customers they may not otherwise reach - ie while the upside may be questionable - there is no real downside to listing products on the site, assuming that the time burden of doing so is low for the sellers.

Our team uses Basecamp and Slack. Both are very easy to use and have a lot of features out of the box. Basecamp's benefit compared to other project management software is that it is easy to use. We have used other systems with our clients like Jira and iMeet but we found both had a learning curve that was much steeper than Basecamp. Slack isn't really a project management system but it really helps us with our communication. It allows for "channels" so you could talk about different projects with the same people without confusion. It also has a lot of integrations and will definitely help out a lot. It has an unlimited free trial so there is really no reason not to try it.

Try a non-traditional approach and go for the best of both worlds. (Note: Whether this makes sense and would work depends on the details of the situation, which I don't know) 1) At your current job, bring up your idea for the new internal program and say you'd like to take charge of it. Don't ask for a raise, just say it's something you want to do. You'll be helping _yourself_ out by A) learning new skills in your new position, and B) getting a promotion which looks good on paper. You'll also be helping your _company_ out by A) setting up a new internal program which in theory will benefit them (if it's a good idea), and B) not asking for anything in return. 2) Now that you and your company are both better off, A) start keeping an eye out for people in your team (or from outside the company) that would do well in your current position as director. You can even start 'grooming' them for the position. B) Start keeping an eye out for startups that interest you (Angellist, etc.), go to entrepreneur meetups, come up with startup ideas of your own, etc. If you find a cool opportunity go for it. You'll already have built a more diverse set of skills, and look better on paper, both of which will help you get it. Meanwhile, if you don't end up leaving your current company, you've put yourself in a position for an easy raise if the project goes well. Note: this strategy is only cool to try _if_ the project you initiate with your current company wouldn't totally fall apart without you if/when you decide to leave (i.e. if it's likely that someone else could take your place and keep the project successful and benefiting the company, instead of a liability). That way it's still a win-win, even if you end up leaving. If you want to discuss your options more according to the specifics of your situation feel free to set up a call, all the best, Lee

B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.

Check out these WordPress plugins: https://wordpress.org/plugins/shardb/ and https://premium.wpmudev.org/project/multi-db/ Good luck!

Sure, try these guys http://creatingdemand.com/ They work on a performance basis which is why I like working with them!

The easiest thing to ask identify an expert is what campaigns have they ran and what are some specific successes they've found....if they can answer this with exact keyword mentions...then they know their stuff.

Knowledge source:- I'm an app developer myself (heading app development company www.agicent.com. I believe you understand that an App like OpenTable basically has 3 major parts; 1. one is the end user App that you see on the front end on iOS or Android, (native) 2. Another is an App or a web portal for restaurant owners to receive and confirm bookings, see orders etc. 3. and a Backend that you don't see (which has the DB, APIs, business logic, Admin panel, reports etc). So broadly breaking up these modules, I can do this project as follows:- 1. Minimum 60 to 80 hours for all UI design. 2. 350 hours for iPhone App for end user 3. 250 hours for An app (iPhone or android or web) for the restro owners. 4. Minimum 400 hours for the backend (DB design, API, admin panel with basic features). 5. An overall 150 hours of QA for each module. 6. Take a buffer of 10 % minimum. These hours also include the research and planning on technology, third party libraries to use, and interim releases (at least 10 for both apps and admin etc) for your testing. To get this done you need to have a great tech. architect cum supervisor who shall oversee and decide on everything, very good developers for iOS and Android (at least 1 senior + 1 assistant each), and a DB programmer and one Web developer (for admin panel), and a critical QA. The actual release time of this whole thing could be:- 1. 3 months from scratch to one App (end user) and backend (without Admin panel). 2. Another 1 month for restro owners' app (or site) 3. Another 1 month for admin panel release and to finish everything. While an offshore app development agency like mine would charge somewhere around $ 20-25 K for this project, the same in the USA would charge you 5-6 times, while the same in freelancers world could be done in like even less than 5 K (but that won't be what opentable is). Feel free to ask more, I'm happy to assist. PS:- some relevant apps from my portfolio • Food ordering Apps - https://goo.gl/lb8Tfg , https://goo.gl/WTzXy2 • Limosine (Cab) Booking App (For a startup in Boston area, USA)- https://goo.gl/iIi2qs And couple of more I'm getting done right now and wouldn't mind demo that.

Well, the most basic answer is that you could look for certifications. However, that only takes you so far. Any PPC professional worth his/her salt also has experience with PPC management software (Kenshoo, Marin, Acquisio), etc. Ask what experience they have and what they like dislike. I have my favourites :) More over any good PPC expert has their own strategies for managing and structuring campaign. Ask what strategies they use. GIve sample cases and how they think. However, you really have to know what you are doing to hire well. I would suggest you get a PPC expert to do the interviewing and screening for you. Identify 2/3 good people and you hire one that you like for the personality fit. Good Luck :)

Value based pricing is neither about being cheap, nor about the kind of product/service. The value potential of $3.99 will depend upon the quality of output that the product/service provides, irrespective of the categories mentioned by you. Ideal way should be to benchmark your product/service content to decide the price point.

Think about the entire sense of the product that the consumer gets, this includes your website, what you sound like on the phone if/when they call, your logo, the packaging of your product, etc. These are all relatively small things that you could tweak that would have a disproportionally large effect on perceived value _if_ everything is done right. Another easy move is to release another similar product at a higher price. The more expensive version should have extra features, but don't think that hard about it, it's more a placeholder which allows people to see the true value of the more affordable version. Note: with both of these tactics (and others), the goal is not to trick, it's to get a product that is genuinely valuable to the user at a fair price for the value they're getting. Perceived value is real value, and it should stick with the user for as long as they own/use the product, just like a more 'tactile' feature would. Let me know if you'd like me to give you feedback on your overall product's perceived value and how to greatly improve it, best, Lee

Yes, a consistent sales process is vital so that you know where you are. You also want to know why you lost some orders and won others--I was over a decade into my career before I realized I had no idea why. And that's what lead to the change. You need to understand your numbers. You need to know what the process steps are, and how to proceed to the next one--or let the opportunity die if it should (hint: if you're trying to turn every prospect into a client, you're doing it wrong.) And you must have your fulfillment process dialed in, which at present with the description of murky data-gathering and pricing it sounds like you do not. Loads of info my my blog at http://www.salestactics.org Let's discuss specifics on a call.

Hi there, it depends on the type of paid info product you are trying to create. I've been creating and selling digital info products (e.g. video training courses) for the past 5 years. Let's have a chat and see how I can help.

Hi there! I purchase quite a bit of PLR, but tend to focus on content about digital marketing and online business rather than physical therapy and sports medicine. My go-to sources are AllPrivateLabelContent.com, ToolsforMotivation.com, BestQualityPLR.com, CoachGlue.com and ContentSparks.com. Tiffany Lambert's PLRMinimart.com has a bunch of health and wellness content at very good prices, and she's a stand-up ethical online seller. Another one I know and trust in the health/wellness field is JR Lang at InternetSlayers.com. Hope this helps you! Best of luck.

First you have to know a bit about Affiliate marketing and realize that actually there are at least very different types of affiliates and they all serve different purposes in the sales cycle. Some help push value conscious consumers over the edge (ie, coupon based sites that you refer to), but others drive a totally different purpose.. They are more upper funnel (Loyalty, Content, Non-Profit publishers). I could help you create a plan and policies to effectively navigate the affiliate space. Good luck :)

Assuming your first two conditions are fulfilled, then yes, why not. The problem is in the execution. Most affiliates allowed "in" under typical circumstances are useless and will do nothing. More than 90% of them. So your qualification process will have to be heavy. You also have to make it easy for them: that means swipe files/emails, landing pages, VSLs, instructional videos and other documentation for them to a) learn how to sell your product, and b) actually DO the selling. Don't expect them to lift a finger. Especially if you dump all the work on their collective lap. You need to spoon-feed them. Again, nearly all will do nothing if you accept requests willy-nilly. The key is finding the top 10% who will take action, and pleasing them. Easier said than done. Remember, the affiliate doesn't really care about your product. They care about making money. And as an established affiliate, they want to see HOW they will make money with you. This means data. You need to show them numbers, even if they are conservative estimates.

Hi there, it depends on what your end goal is. Are you looking for page likes or you want to send traffic to a landing page on your website in order to get leads or sales? If you can give more clarity on what your business is about and what you are trying to achieve, then I'll be able to give you pointers on what to do to increase your ROI. For now all I can say is work on your Ad copy (not so much about trying different images, but images that send the right message). Hone in on your targeting... test, test, and test, until you get it right! Feel free to contact me if you need to talk further.

It's kind of late reply, but ... sears is dying, so don't waste your time selling on their platform. Instead try Walmart.com or of course Amazon... Good luck

Day 1: --- Set up analytics to you can track how successful each of your attempts is. This will allow you to choose which to focus on and optimize. Use freemium services to make it easier o Popcorn metrics (to define what to track) connected to Mixpanel (visualization of data) o Learn how to use Urchin Tracking Modules (UTMs) so that you can better distinguish which of your methods are working best in later steps. --- Start trying to define the 'persona' of your customer. This will help you in the next steps when you think of ways of getting them to know about your product. --- Learn about and get set up for a 'drip email campaign' which you will need on Day 3. You could use MailChimp. Day 2: --- Start trying different methods for telling potentially interested people about your product. --- Ads o Google adwords o Facebook --- Engage with communities o Online = Twitter = Facebook = Youtube = Blogs / news sites o Offline = Meetups = Television news --- Think up other methods to try. Anything that somehow describes your product to those that would likely want to buy it --- Get as much contact info as possible. As people land on your website, even if they don't buy anything, you should be collecting email addresses from as many as possible. --- Watch your analytics data in real time as much as possible (using Mixpanel), especially right after starting to try something new. Day 3: --- Analyze your data and start working more on the promising tactics. --- Start working on SEO (Search Engine Optimization) for your site. The basic stuff can be done quickly, but to get it to work well takes time. --- Start your 'drip email campaign' with the emails you've collected (and continue to collect) to stay in touch with your potential customers about your product.

You can have a look at http://ekipa.co

Many people in consumerist countries buy on emotion. It isn't the same at the lower end of the market, so brands lose out massively in that space, but they aren't really too worried about it given the disposable income available elsewhere. Branding involves understanding how your 'badge' makes your customers feel. There has to be a congruence between what they see and thus imagine. Oddly, this can also include what they can almost smell and taste! Even though those are not at any point defined in the brand strategy per se. The first thing is to identify your market segment. In the example you gave, ask yourself what is it you do? How old are you? Do you have children? What sort of job do you do? Are you happy with it? How much do you make? What sort of house do you live in? What other things do you like? etc. etc. etc. these all form what is known as a 'customer persona'. You may even help yourself along by cutting out items from magazines which help visualise answer to those questions or even create and cut out a large cut-out of that archetype. I do this a lot in different capacities, especially in IT and tech, since that is the market I revolve in most. I can definitely help with the strategy, but I'm going to say something quite odd. If you are thinking to, DO NOT contact me about manifesting it ;) As you can probably tell, there are two parts to this. The first is the strategy which I can do with my eyes closed. The second is the branding exercise, which involves the folk focussed on the emotional aspect of the process, even if they lack the strategic oversight or plan. If I were you, I'd find someone who has both. The strategic 'cognition' and the emotional/EQ skill. That is the sort of person you need or you can find people that work well together and use them both. Very best of luck!

Hi! Hope you're doing great! I've work and interact with several co-works, helping them, as part of them with memberships and also using their facilities to organize events, i've seen a lot of them grow and some fail. So, i can share some strategies to have in mind : 1)Offer special discounts for the opening of the co-work for a limited time. 2)Always communicate the benefits of working in your co-work, and why they should go there. 3)Invite communities to use your facilities for meetups and similar events. 4)Go out and reach your potentials customers like business , tech students and startups. 5) You've said "we",so one of you should be focus only in business development, is the easiest and fastest way you're going to grow. If you want some help developing more in deep these strategies i will gladly help you. Best,

When it comes to idea validation, get testing now. Pick a few artists from different forms of entertainment and see if you can start making them streams of revenue with your idea. If you can, great. You now have case studies to work with. You have something robust to pitch. More importantly, you'll have validated your idea and this will give you confidence to explore how you can upscale your work.

You have a few options here. 1. Find marketing consultants or local marketing agencies that are looking for interns through local job boards and through LinkedIn. 2. If you already have LinkedIn, pull off a list of email addresses for your contacts and then write them all an email explaining pretty much exactly what you have explained above. Ask them if they need help or if they know anybody that needs help and let them know you will do some work for free to gain experience. 3. Sign up as a freelancer on all the freelance sites. Though you might be worried you don't have enough experience, you still have more knowledge than the average person on the street because you're investing your time in learning. You can charge a lower rate than other freelancers in attempts to win business and to reflect your own experience. 4. Do you have a website yet? If so start writing posts about Facebook Advertising. Write about the things you are learning, your tips, the obstacles you are facing. Now, you have posts to promote. Eventually, perhaps, you have a blog you can monetize. Also, when you sign up for hosting for your website, some hosting companies will give you coupons to spend on services like Facebook Advertising or Google. So, if you have a website, go check your cpanel as there may be some Facebook Advertising coupons in there for you to get started. 5. If you have any related experience, start by winning business in this area first and then gradually sell in Facebook Advertising as an additional service. For example, if you are already comfortable with organic Facebook Marketing, look to win business in this area first and then weave in your Facebook Advertising service at a later date. Good luck!