Hello, My name is Erik and I'm a Call Center Expert and Senior Analyst Programmer. I've been working on employee/leaders productivity since more than 15 years. I suggest prior to establish an evalutation form, you must align clear revenues and profits goals and also layout your top social values. By splitting those objectives by executive, and then by employees, you will end up having an evaluation form that is aligned with your revenues/profits objectives with a combinaison of respect with the company's values. I will be more than happy to help you with this and please feel free to schedule a call so we can have this evaluation form for all employees and leaders up and running! Regards, Erik

Yes, you can send FB ads to anywhere you want (landing page, webpage, whatever). You just need to have a business FB page to advertise.

If you take less money out than the fair market value of your time, it's a hobby. If you can pay yourself a fair market wage, you own a job. If your business had profit beyond your fair market wage, it's a business. There is a section on this in my book; How To Sell My Own Business. You see, I often direct hobby and job owners to auctioneers when it comes time to sell their 'business.' Hope that helps to clarify things. Cheers Dave

Hello! This is a great question and I wish many more asked just like you. My name is Humberto Valle, I'm a strategic marketer with almost 10 years of service with some of the most innovative teams in the world. Here are my thoughts; I would ask for a bit more information, don't be afraid or shy to share more about your company, goals, mission & vision statement. The tag line can be a simple as 2 words or as long as a sentence as long as it makes sense to your target market. If you pay attention, there are a lot of companies which taglines don't even mention the service or product but instead focus on empowering their mission statement or core experience from using the product specially if your company name, logo, or website already mention the product you can drive your goal home with the tag line. Example: having a playful company profile and the name Paperless Wiring, inc. you could go with a playful tagline like: Easy Messaging Galore or Hand Picked Just For You. But if your profile and core is more professional and buttoned up, then your tag line should match that and help drive that style home with your clients; examples: Reliability at its best, tailored services just for you. if you are a local company trying or wanting to leverage your origin consider using slang or accents that emphasize that. I think it was the KFC slogan that's a good example of this with their lickin' good.

Hi there, The options are the same as buying many traditional businesses. You can obviously use your own funds, raise funds from friends and family, use personal lines of credit, crowdfunding/investment or seek personal loans from financial institutions. Any wise investor in your venture should require -- and you should have prepared -- financials for the online business you are purchasing. Does the online brand have tangible assets? Inventory? Existing sales/AR? What about long-term purchase orders or contracts? Where I see most entrepreneurs stumble is buying too much into "blue sky" value, that is, believing the sellers opinion of what future value the brand/company may have. You have to take that into consideration, but it should not be "the" deciding factor. If the business is truly a cash cow, as many buyers would want you to believe, why are they selling it? Do you see opportunity for growth? What skill set or leverage do you have that will accelerate that growth or expand the market of your acquisition? Again, funding options are generally the same between traditional businesses and online businesses. Investors/lenders will require the same due diligence and financials to establish an assess the level of risk. All the best, -Shaun

Obviously I don't know your situation but you might be running across an issue with expecting one person to do the job of many. There are so many aspects to SEO that its near impossible for one person to be an expert in every area. Content, social media, on-page optimization, user experience optimization are all vital components to a successful digital marketing plan. At best, a "genius" SEO can only be great at one or two, but not all. It might be time to invest in a team. That might mean hiring an agency, but you truly do get so much more experience with a team than one person.

probaly not

Hi... :) There are many ways in which you can generate leads, from Passive Marketing Tactics such as: Direct Mail, Advertisements, Industry Directories, Yellow Pages (in some places they are still working), TV, Newspaper, or you can try one on one with the prospect (Active Marketing Tactics) such as Cold Calls, Sales Visits, Client Interviews, Demos, Seminars, etc... 80% of the effectiveness will be determined on who is your perfect client for each one of the services you provide, that way you can define exactly were to find them and then how to market your services... There's no easy answer to your question, anyone who helps you needs to go deeper into your agency. If you need anything else I'll be glad to help.

I would be able to advise you better if I saw your website or knew what your niche was but there are two broad principles you should follow: 1) Optimize what you are already doing You are already getting leads. So, it's not a traffic problem as much as it is a conversion problem. Keeping this in mind here are some of the things you can do to improve lead quality: a) Improve the copy on your website. Your positioning and your USP should be such that the right people are attracted and more importantly, the wrong people are turned off. Focus on what your ideal clients look like, and then write the copy around their pain points. b) Nurture your leads better Do you have a lead nurturing system in place? If the lead asks for a price, do you ask them to submit a form where you attempt to get more context and insight into their business challenges? Do you run an autoresponder campaign where you highlight the issues your potential customers might face if they dawdle over the transaction? Sometimes, people might have the budget but they might not have the talking points to sell you to their bosses. It's your job to give them that ammo. 2) Once you have optimized your current processes, you will need to find out new ways to get leads. You can target a number of channels depending on how much your customer acquisition costs are and the projected customer life time value is. I would be glad to work out a lead acquisition strategy for you and help you execute it if you can give me some more details.

Hello, my name is Erik and as a Senior Analyst Programmer in marketing I had the opportunity to build targeted leads list for sales agent, witch is quite similar to your goal with this question. You are on good track with your suggestion of using multiple models to determine your "customers" potentials by areas, internet availability, etc. We can also think of people age, specific area's health problems, etc. There's multiple trends we could find by managing all the information in a structured database. If you are interested to develop this idea combined with data mining/analysis skills, I will be happy to help you. I look foward to help you on a call and don't hesitate to send me a message if you have questions. Regards, Erik

I'd be happy to make an intro - just shoot me a message.

Many popular social media platforms have advertising platforms that can be zeroed in pretty well. For example, Facebook would allow me to select, "People traveling in this location" and then India as a country or specific cities within the country. I wouldn't just assume that Facebook is the end all be all answer for your question though. You should do some research on which social platforms are popular in India right now and then explore those for advertising opportunities. For example, I came across this article that you might start with: http://www.insidermonkey.com/blog/10-most-popular-social-networking-sites-in-india-357564/

It wouldn't be easy, quick, or super accruate, but you could create a bunch of different facebook profiles, and then use each one to do searches for certain things on facebook, certain companies profiles, etc. Make each profile a different age, different sex, different income (it guesses income based on education level and job title). Then see which ones see ads, and which don't.

You're not the only one that struggles with this. Pricing can be tricky for any industry really, but in digital marketing especially so because many still don't understand the value in it. When you can sell the value, then you can sell the price. When it comes to setting a price for anything you can look at it one of two ways, you are either selling value or you are selling your time. When you sell value you have to be at a price that the buyer agrees on the cost of the value being received. If you're selling your time, then you need to determine how much you need for that time and hope the buyer agrees that's what it's worth. With that, you can provide a quote or you can estimate a total cost based on the number of hours you think the job will take. The downside to a quote is that there is often scope creep, that is the client requesting things that you never really intended to be part of the project, or them expecting a certain result and suggesting you have to do whatever it takes to get that result. This is especially important in web marketing because because there is always something more to do to. Many people shy away from hourly work because they don't want to be "nickel and dimed" on every little thing and for the project to end up costing much more than they anticipated. I have found a mixture of the two to work. Provide an estimate based on a certain number of hours per month. Outline what that estimate includes but be flexible if you need to do things that were never included in that estimate. Just make sure the client knows that you stop at whatever hours you agree too each month. Any solution will have issues. You just need to find the one that works best for you and your clients.

Hello, hope you are doing well. If you do not have contact with any current employee, I would suggest trying linkedin, or the companies website. Try contacting the HR dept directly, a phone call would be the best, ask them to indicate where you can send your resume. You can also try calling a local headhunter to get higher exposure. Good luck with your search, Ignacio.

The easy answer is Yes! You must review results on a consistent basis to hold yourself accountable but to also analyze what went well and what did not go well. Too many times business owners fail to make adjustments based on the feedback they are receiving. Having a mentor or peer you can discuss these results is ideal but if do not have that luxury getting a expert in your industry as a free lance coach/consultant on the phone once a month is a option to consider.

I am not sure that I understood your question entirely but based on my interpretation I would suggest taking a deep look at Teamwork. (https://www.teamwork.com/) Teamwork is a software platform designed to help organize a company and help it manage tasks and projects. The Teamwork package consists of 3 products. Teamwork Chat - This similar to slack minus a few features. Teamwork Chat includes a direct integration with the rest of the Teamwork system. This allows members of your company to communicate in real-time, create rooms, and share project details all in a permanently recorded environment. Teamwork Desk - This is a great ticketing system that allows external parties to have tracked email communication with reps. This may be the avenue where you deposit incoming inquiries. Your brand management reps could get the inquiry via desk and then turn it into a variety of tasks for various departments in Teamwork Projects. As tasks are completed they can use Teamwork Desk to communicate back to the customer. This software includes a portal where these reps can log-in and see their entire account/request history with the organization and a help desk that would allow you to create self service help docs for your products/services/store if necessary. Teamwork Projects - Teamwork Projects is a project management software that allows you to create users, departments, and even allow client access into the system. You can develop projects, tasks, timelines, and calendars based on those elements. You can easily send tasks into Teamwork projects from desk and then route communication back to desk as projects are completed. Overall, it sounds like this would be a great combination of tools to help you manage your products and brand. I am not a representative of the company nor do I get paid for this recommendation, in fact, I pay them as a user and I use these tools to accomplish something very similar at my company. They have some great videos. Check it out and see if it would be a good fit.

Like any other design project, you can charge on an hourly basis or a fixed amount depending on the scope and how much time the process will take to complete. I would start by setting delivery stages for the project, with that, calculate the amount of time it will require you to complete each phase. Define how much you want to get payed for each hour. Add up the total amount of hours and analyze from there if the total cost of the project is a reasonable amount that your client will be willing to pay.

Here are a few factors I would look at: - Mobile Friendly - Page Load Speed Testing - Competitor Analysis - Typical Industry Conversion Rates A few other things to look at I would recommend would be: - Look at insights/data from companies that do a lot of testing with different designs and conversion rates. Sources such as Unbounce and Neil Patel - https://blog.kissmetrics.com/color-psychology/ - are good. - Check out A/B testing software as you could perhaps start running tests on different things to get support for the need for a redesign. Also, don't forget to look at SEO factors. I hope this help. Feel free to give me a call if you'd like to discuss in greater detail.

SOM refers to the portion of the market that your business COULD actually capture, as you stated: "[the] % [you] can realistically achieve from the SAM." Let's use an analogy to break this down - and pretend you are talking about fishing instead of project management software. TAM refers to all the fish (that manage projects) in the sea. SAM are all the fish (that manage projects) within casting range of the dock you fish from (ie your solution is viable for them). SOM are the number of fish (that manage projects) you can reasonably catch within the amounts of time, energy, and bait you can allocate to fishing. The question within a question you ask about guidelines on believability is a great one. And, while I don't have a guideline or benchmark to share, I can confirm your instinct; ensuring that your projected SOM is reasonable is absolutely critical. The best way to project this is by having at least some of the equation variables grounded in reality - ie, actually catching some fish. If you can show how much it costs to acquire a customer, how much it costs to service that customer, and how much you'll make from that customer over a lifetime, you've got some great empirical evidence to show how you'll achieve growth within your SOM. I don't think of SOM as a target - it is rather the theoretical maximum number of customers or revenue I can achieve within the (sub)universe where my product or service adds value. In the end - the number is important - but not as important as how you present it, and how you'll approach it with your product. As an investor, you want to see more than just the answer - you want the thought process behind the answer. Was the founder thoughtful in their approach, did they look beyond the obvious while remaining pragmatic? Do they understand clearly why the SAM (macro-environment) and SOM (micro-environment) break out of the TAM in the proportions they've listed? More than happy to dive deeper on this.

Hi, what a great question. I can see that you're trying to figure out how to maximize the value of the business by putting yourself in the buyer's shoes. I've been evaluating small and medium sized business since 2009 and I've helped to sell hundreds of them. Check out www.HowToSellMyOwnBusiness.com to see how I help. What you're trying to do is price your business for what is called a 'synergistic' buyer. Meaning that the business will be worth more to them than another buyer (another broker as you mention,) You're looking in the wrong direction. The synergies or added benefits are not found in the sale price of the leads. This is your business' income and the value of the leads in excess of their purchase price is already accounted for... on the books of your customer. It's their profit. Asking them to pay for the full economic benefit of leads they're already buying would be like selling them their own profit that they're already earning for themselves. It won't compute. In buying your business, they're going to 'save' the amount that they're paying to you. In essence, the 'income' of this new venture they're buying doesn't change. What is likely to change, however, are the expenses. For example, can they run it more cheaply than you? Can they add this responsibility to an employee already on their payroll? What you need to do is a normalization of your income statement showing the actual expenses you believe they will incur when operating this business. The net-income will increase and the business will be worth more. Here's the problem... In many cases of synergistic buyers, they won't agree to pay for the extra value. They'll take the position that they are the ones who have to implement the synergies and that there is risk they won't be realized. They'll want this gravy for themselves. It is probably why they're talking to you. In order to realize synergistic value for an acquisition target, it is almost always necessary to try to create a competition among several buyers who could all create the same synergies. Not an easy task. Arrange a call if you'd like to discuss any particulars of your situation. I work with people buying or selling businesses all around the world. Dave www.DavidCBarnett.com

Most jobs in the marketplace are going to require more skill and experience than you have currently. One avenue that may allow you to make some money while expanding your skills would be to bid on projects through the platform upwork.com. This is a platform designed to help people find freelancers to assist with various projects. Upwork.com has a constant stream of web development project of all shapes and sizes. You may be able to find some projects there that fit within your skillset and bid to complete them. Another unpaid opportunity could be to begin writing free/open source scripts, utilities, or tools and post them for public use. This would allow you to expand your capabilities while also building a body of work that you could show potential clients or employers as your skills improve and you begin seeking employment. Look for common problems and find ways to solve them. Even if there are other solutions out there you can exploit your limited knowledge to create simple straight-forward solutions for other beginners like yourself who can often be overwhelmed by some of the more complex solutions and frameworks common in the marketplace.

Half the people on Clarity, including myself, can do that. The real question is: who understands your business and your marketplace? What level are you at? How many employees do you have, what gross revenue target do you have, is your marketplace expanding or contracting? The usual thing, though, is lack of focus on revenue-generating activities. I'll give you that one as professional courtesy. People do everything they can to appear "busy" in order to avoid selling. Are you and your people focused on getting and closing orders? I'll bet if I surveyed what they're doing, a lot of their time is eaten up with grunt work that makes them look busy but doesn't lead to sales and money in the door. After that, I'd look into positioning.

First, you have to define what exactly is your marketing department composed of : 1. Do you have technical writers, market analysts, product strategists, branding experts, graphic designers, advertising experts ? 2. What specific function of your marketing department is failing or stagnant ? 3. Are they failing to promote your products/services effectively ? 4. Are the failing to follow the competitor and market trends ? 5. Are unable to bring in good ideas for existing and new products ? 6. Are they failing in effective branding of your company/products? Marketing department these days is like the backbone of a company. In fact it's even critical to the other two core parts of the company, i.e. the sales and product team. So they need to be very passionate and active, and help push the company forward. Stagnation can be due to several causes e.g. : 1. Apathetic employees or team 2. Poor or inexperienced leadership (for the department) 3. Weak/New Industry, Poor/New Brand Name, Unmarketable Products (or difficult-to-market products) Outside firms are not cheap and not sustainable long-term (unless you can afford it). If you plan to do some one-time or short-term projects, like getting consultation on a new project, get a new website design, doing brochures, exhibition, advertising, some branding advice etc.. then that's alright. In the long-term however, you will still need a set of skilled and experienced people in your marketing department to help push the company forward. Also, doing this internally will give you better control and flexibility, and you can eventually accumulate a lot of know-how and experience in terms of marketing (that is very relevant and specific to your industry). I would recommend an in-depth analysis of your current marketing team and an optimization plan. Sometimes all you need is one genius, one fantastic marketing leader, who will turn the whole department around.

One challenge that you may be facing is that Africa has a tremendous problem with fraudulent businesses running online and telephone scams. With that said, some industry experts say that Africa is still a developing country and offers many great opportunities such as commercial real estate. Hopefully, you do have a well-written "business plan" and a "pitch deck templates." They are many sites on the Internet that provide these templates along with advice on what investors like to see. The first step in the marketing process is to perform a competitive analysis to find existing competitors in the marketplace using Google. Go to their websites and start cutting and pasting content into a word document. Make a note of their title, description and keyword Meta tags. In today's digital marketing world, knowing what keywords and phrases your industry is using including your competitor's names, locations and sales/distribution channels is critical. The key is to develop website content that has the right keywords and phrases so that customers and investors will find your company website when searching for your type of business. Next, build a WordPress website, that reflects the who, what, where, when, why and how much, about your company's products and services. Do Google searches on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to learn how to structure and write content that search engines like to index. Also include a press room so reporters can find you. Each website page should have at least 400 words of text and a graphic. Make that you add "Alt Tags" descriptions for pictures and "Title Tags" for URL links. Also add numbered and bullet points with links to other pages on your website. Add about 25 pages of company content and around 100 posts, which are considered "News" by search engines. As your building your website consider it as an electronic salesperson that needs to answer every Frequently Asked Question (FAQ) that a customer might have about your product or service. The purpose is to remove all of the fear, uncertainty and doubt from the sales equation. So that when a customer or investor calls or sends an email that will be ready to do business. The next step is to begin marketing this content via Facebook, LinkedIn and Facebook. When you post a URL link from your website, Facebook and LinkedIn will automatically pull the first picture and 100 words of text into your social media post. In addition, you will have the opportunity to put in a small pitch about what information you are sharing complete with a call-to-action that tells customers what to do. This will drive a lot of interested customers/investors to your website that will sign up for "Free Information" or fill out "Contact Us" forms, which will help you develop business leads and a customer/investor email database. In addition to sharing information about your company, setup Google Alerts for the top 5 search keywords that represent your products and services. This will generate a list of news items that will be sent to you every day via email. Pick and choose the best articles/content and then share them via your social media accounts. This process will make you a subject matter expert in your field because you will be reading every single news story that is coming out. If you share the best content, others will see the content and follow you on social media because they will want to become subject matter experts too. Building large social media networks loaded with great information on your products/services as well as equity crowdfunding is great way for people to find you versus you trying to find them. For an example, visit http://crowdfundingPR.wordpress.com If you'd like to chat my contact information is in the upper right hand corner of the page. The added bonus for you will be the extensive content on how to conduct a successful equity crowdfunding campaign.