Here are some general tips that can help promote any website:

1. Develop a well-planned marketing strategy - A good marketing strategy should include objectives, target market, target location/region, budget, and timeline. Once you have this information, it will be much easier to plan out your promotional efforts.

2. Create effective content - Content is king when it comes to marketing a website. The better your content is, the more people will likely read and share it. Make sure to write engaging and informative articles that are relevant to your target market.

3. utilize social media platforms - Social media is an extremely effective way to connect with potential customers and build brand awareness. Make sure to use all the major social media platforms - Facebook, Twitter, LinkedIn, Instagram - to their fullest potential!

4. PR/media relations - Keeping in mind your overall marketing objectives, you may also need to consider professional/media relations in order to get the most out of your promotional efforts. PR can help you raise awareness of your website in the media and can positively impact your website's SEO.

No matter what strategies you choose, remember to stay consistent and patient with your promotional efforts - it can take time for a website to really take off!

I suggest you start by optimizing the content of your site to improve the position of articles in queries google. It would also be nice to optimize the advertising to attract the audience. Also, as you said, you can use backlinks on third-party resources that will bring people to your site

i have a friend who promotes websites for a small fee of course but im sure we can discuss and work something out if you would like to book a call you know where to find me.

If you have, over time, for some reason began to lose position in a Google search, then most likely you began to drop user traffic due to the fact that you have not posted new content on your site for a long time. Often backlinks strategies are used to bring traffic back to your site. You can look into this in more detail and try to do it yourself or hire professionals to do it for you.

Promoting a website requires a diverse approach that includes SEO, content marketing, social media marketing, paid advertising, influencer marketing, email marketing, and affiliate marketing. You can increase traffic to your website and establish a strong online presence by effectively implementing these strategies.