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kate varner

Product design leader specializing in Social Good

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Leading Product design and brand at Catchafire, a mission driven technology company. Formerly UX Director at the Archer Group.

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A/B Testing

What are the best ways to test 2 different version of product page/user flow?


kate varner

Product design leader specializing in Social Good

You have some options and your choice depends on what point in the design process you want to test it. Option 1: create a prototype of each and do a moderated or unmoderated user test study with it. Option 2: Develop and launch both versions and do it as an A/B test where half your users are shown version A and half are shown B. Then you look at the data to see which version converts better.

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