Pre-Launch Planning Understand the demographics, psychographics, and pain points of your target customer and user. Develop a content calendar outlining the type of content to be posted and the frequency. Choose the social media platforms that are most relevant to your target audience. Create teaser posts, videos, or graphics that hint at the upcoming product without revealing too much. Share the journey of product development to build anticipation. Encourage potential users to share their expectations or needs related to your product. Community Building Influencer Partnerships: Collaborate with influencers who resonate with your brand and can authentically endorse it.

Write articles about common chiropractic issues and treatments. Webinars: Host webinars to educate potential patients about chiropractic care. E-books: Create downloadable e-books as a lead magnet. Social Media Marketing Conduct live sessions where chiropractors answer common questions. Instagram Stories: Showcase a 'day in the life' of a chiropractor or patient testimonials. LinkedIn Articles: Publish articles aimed at educating a more professional audience. Create how-to videos for simple exercises or explaining treatments. Testimonial Videos: Use real patient testimonials to build credibility.

Use a high-quality, professional photo to build trust. Expertise Summary: Clearly articulate your areas of expertise in the bio. Rate Setting: Initially set a competitive rate to attract your first clients. Leverage testimonials from other platforms or from colleagues. Linked Accounts: Connect other social media accounts to boost credibility. Endorsements: Seek endorsements from industry experts if possible.