I work with a lot of chiropractors and find the same that most do not really know how to use social media or online ads. However, I have seen pretty decent success with Google Ads for chiros. FB ads can work pretty well but require a lot more maintenance to keep them effective. I am actually currently working with chiropractors to develop a tool that gets leads through video testimonials shared on FB (called ChiroPraise). Would be happy to explain how it works and do some testing with you to see if we can get the results you are looking for. I have been doing a lot of research in this area and am happy to help!