Well yes & no. Yes, coz if you've identified a gap in the market you wish to serve and if you feel your potential idea may fill the gap, you should test it out. However testing would include the following: 1. Understanding the need for such an idea - you might have to do a market research to heat map your audience and demographics. 2. Product / Service benefits & Configuring a pricing system for your business service or product - it is inevitable to put together the right value proposition to your audience along with the appropriate price point. 3. Outline the go to market strategy to reach out to your target market. There are plenty of cost effective methods to execute the pointers above. No, if you're the only one excited with the idea and planning to invest time and money without proper focus or plan. 1 cost-effective tip for testing a potential idea is to start a mastermind group with a close group of family and friends where you can bounce your ideas and test responses initially. If you have further questions, feel free to schedule a call. Cheers.