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Mick Gibson

Owner at MickG ltd

Bio

I help plan, action and measure your digital sales success. With smart retargeting and acquisition tactics that get you more customers and sales.

Tools of my trade include: Google AdWords, Facebook Ads, Google Analytics, Conversion Rate Optimisation ... and listening well. All wrapped up in a big-picture yet fast-tracked approach.

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Recent Answers

Retargeting

What are the best services to use for retargeting, and how should you set it up regarding tagging users / frequency?

Mick Gibson

Owner at MickG ltd

I recommend to all my clients that they use a combination of Google AdWords remarking, and Facebook Exchange retargeting (FBX). Google AdWords remarketing lists can be built seamlessly using your site's Google Analytics tag (as long as you've linked AdWords and Analytics accounts, and updated the analytics code ... https://support.google.com/analytics/answer/2611268?hl=en) For FBX, PerfectAudience or AdRoll are both great options. I tend to use AdRoll more, as it offers some great other retargeting options too (via their extensive non-FB network of sites). Shout if you need more help. Mick

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Areas of Expertise

Digital MarketingEmail MarketingOnline MarketingSearch Engine MarketingGoogle AdWordsWeb AnalyticsGoogle AnalyticsRetargetingPPCRemarketing