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ArticleSales Funnel Optimization with Hiten Shah

Sales Funnel Optimization with Hiten Shah

Hiten Shah, Co-Founder of Quick Sprout, KISSmetrics and Crazy Egg, is a proven sales and growth expert. His years of experience founding, advising, investing in or working with startups have crystallized into a wealth of knowledge about how to grow a successful company.

If you have the time, watch the video below to hear Hiten reflect on how he thinks about sales funnels. To help you out, we’ve outlined the major points below for your easy perusal, as well as provided some foundational information about sales funnels to further illuminate Hiten’s point of view.

Hiten explains that essentially, a sales funnel is the “step-by-step process of things your user or customer does to accomplish a goal.” You may not think that your customers go th...



ArticleThree Millennial Productivity Hacks for 2017

Three Millennial Productivity Hacks for 2017

80% of Resolutions Fall Short in the First QuarteR

Usually, after the third month of the year your crisp new running gear and fitbit has been designated to the back of the closet as a guilty reminder, and you are counting your steps to the subway station as your day’s exercise. You are not the only one. In fact, according to U.S. News, nearly 80% of resolutions fall short by the second week of February

While Millennials are better than their parent’s generation at sticking to new year’s resolutions, their frantic work and social lives make it hard to stick to plans on the long term. Millennials are ‘experience motivated’ and take up new hobbies and regimes with great intentions, but according to Statistic Brain only 8% achieve their resolut...



ArticleThe Day After: 11 Things to Do After You Publish a Post

The Day After: 11 Things to Do After You Publish a Post

Clicking the “Publish” button is one of the highlights of my day.

Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.

But it’s not the only reason….

Content marketing remains one of the most effective strategies to grow a blog – any blog.

Eighty-six percent of marketers in North America use content marketing, and 71% of marketers (overall) are planning to increase spending on content marketing.

Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.

If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.

And if you...



ArticleHow Offering Financing Will Give You a Competitive Edge

How Offering Financing Will Give You a Competitive Edge

More often than not, financing gets a bad rap. Sure, Apple can mark up a product as high as it wants, and McDonald’s can increase the price of hamburgers, but when the product is money, customers and merchants start to question the ethics behind the markup.

Yet financing these markups has the power to make a positive impact on both the economy and your business. Companies that can overlook the negative stigma and provide financing options will create a viable business model and attract long-term customers from a variety of backgrounds. Here’s why:

Financing Makes Economic Sense

To understand how financing impacts the economy, let’s take a look at the United States’ savings rate over the past five decades. Trading Economics reports that pers...



ArticleWhere’s the Money? Takeaways From SheWorx100 Summit – NYC

Where’s the Money? Takeaways From SheWorx100 Summit – NYC

Preseed. Seed. Series A. Series B. Growth capital. Term sheets. Valuations. Cap Tables. Convertible notes. Market opportunity. Venture Capital. Angel investment. Equity Crowdfunding. Family offices.

While the learning curve is steep, getting funding is about more than just an understanding of terms, it’s about the art of relationships. For female founders, the funding landscape has been less than friendly. According to Crunchbase, the number of female-founded, venture backed companies has plateaued at 17% since 2012. Is venture the only way to go? Certainly not. There are a diversity of funding sources founders can tap into. Crowdfunding, for example, is the only type of funding where women outperform men.The SheWorx100 Summi...



ArticleMeet the Crowd2Shelf Winners: Now Available in Staples Store

Meet the Crowd2Shelf Winners: Now Available in Staples Store

They came, they crowdfunded, they conquered, and now it’s time to get to know them better. While the winners of the inaugural Crowd2Shelf contest come from different parts of the country and from different industries, they have one thing in common: they’ve created amazing products that are helping people do more.

We sat down with the winners and got some background into how they’ve grown into the incredible startup product companies they are today.

EVA
Wilmington, DE

Designed by LEDified, EVA™ is the world’s friendliest recessed light. They’ve combined the most efficient LED technology with an everyday practical element of a home: the remote control.

They’ve already pre-sold over 50,000 EVA™ units. Before EVA, LEDified’s founding team devel...



ArticleA Chat with Unforeseen Startup Warrior Nick Frost

A Chat with Unforeseen Startup Warrior Nick Frost

…when I started StartupList, I didn’t know where it would lead or even that I was actually creating a startup. It was just a project I was working on to learn more about startups and how to build a website. It evolved into something I never could’ve imagined at the time.

There is no better way to hear the story of how Nick Frost came to champion startups than to hear it straight from his mouth. Startups Live was incredibly fortunate to have such an opportunity.

Often this collection of Founders turns over nitty gritty details of building startups, examining a particular question or aspect of the work. This talk does some of the same, but it also brings the role of fortune into the field of play – not luck, or the unexpecte...



ArticleWhy You’d Make A Terrible Angel Investor

Why You’d Make A Terrible Angel Investor

I started angel investing almost by accident, which sounds strange to say. Who “accidentally” invests tens of thousands of dollars into highly speculative ventures? Well, I did.

A friend introduced me to Clayton Christopher who was raising money for his new liquor company Deep Eddy. Their first product, a sweet tea vodka, was amazing and he was an experienced entrepreneur, so I went in.

Investing was an exciting, interesting process. Then the company took off, and I got to tell everyone I know that I invested in that new vodka that everyone in Austin was drinking. Winning is the ultimate intoxicant, and from there, I was hooked.

I started investing in companies left and right. I became a huge cheerleader for angel investing. I w...



ArticleWhat Should I Never Say to an Investor?

What Should I Never Say to an Investor?

More often than not, what we avoid saying to investors is as valuable as what we do say.

With our best intentions, we often shoot ourselves in the foot making lofty assumptions or declarations that investors hear all the time and just start shaking their heads.

Let's avoid that.

These are conservative forecasts

The moment we open ourselves up to saying our estimates are "conservative" we risk the conversation pointing to whether our assumptions are actually "conservative", "aggressive" or just "wild-ass guesses."

All estimates are guesses.

Let's avoid giving them a label at all, and instead say "These estimates are based on our best assumptions across our entire business." Investors would rather know the assumptions are based on what we ...



ArticleWhat's a Cap Table and Why do I Care?

What's a Cap Table and Why do I Care?

The cap table is a ledger of who owns stock in our company. If you and I are the only owners of the company, there are exactly two entries in the cap table.

Easy peasy.

But as the company grows, and we start handing stock out to more people, the accuracy of the cap table starts to become really important

It's easy now...when does it get complicated?

The moment we start handing stock out to more people than ourselves.

At that point, we start to run into keeping records of not only who we've allocated stock to, but who we may be taking it back from (former employees who may not have exercised their stock options for example).

The constant changes within the cap table start to become a bit more complex, and having an accurate ledger become...



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