SEO. You’ve heard the acronym and you know that a lot of small businesses are seeing great growth from investing in it. But you don’t know how to do it, or what it can mean for your company.
SEO is an ongoing full-company initiative. It involves a very real investment.
But, you’re a small business or a startup. You have very limited resources, a short financial runway, and you’re trying to get something new off the ground. So what does SEO mean for you?
In the next 10 minutes you spend reading this article, my goal is to help you understand what SEO can mean for a small business like yours. We’ll cover:
As a startup founder, one of the biggest keys to success is being able to leverage marketing to garner awareness and grow your business. This means taking stock of all potential marketing channels and deciding which ones are the best fit for you.
Chances are, especially if you’re bootstrapping, that digital marketing is the first thing that came to mind. In general, the barrier to entry with digital marketing is much lower and there are many ways for you to market yourself for free—if you’re willing to dedicate the time and energy.
If you’re new to SEO, or if you are needing to brush up on your skills, you’re in the right place. Our SEO for b...
Getting ready to audit your site’s SEO? Congratulations! You’re about to embark towards improving your overall SEO footprint while also finding every single potential wart that your website may have.
The bad news is every site will have things wrong with it – yours included. The good news is that each new issue that you find represents an opportunity to improve. As an SEO, the point of auditing your site is to find areas to squeeze more juice out of.
In my previous article entitled, SEO for Beginners, I outlined how there are both things occurring on page, as well as off page, that can impact your site’s SEO performance. Foundational to a good SEO strategy to the point of almost being a prerequisite is technical and content optimizati...
To say that Rand Fishkin is the ‘Godfather’ of the SEO industry may not be technically true, but it kind of feels that way.
He’s been a thought-leader in the digital marketing and search space since as long as I’ve been in the game (12+ years for me which is an eternity in anything digital these days), so if there were a Mount Rushmore of SEO (or digital marketing), he’d probably be on it.
He’s been showing people like me how to slay the dragon that is Google for years, and lots of folks owe their ability to have careers in the digital marketing space directly to his efforts.
Not only that, but he also Co-Founded a pretty well-known SaaS company called Moz along the way (with his Mom I might add), and built it into o...