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What are some top Industrial B2B SaaS success stories?

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Answers

Rebecca Caroe

I know how to find customers for your business

I'm unclear about your requirement for "industrial". But i can offer Nimbus Portal Technologies as a success - they offer document management and secure team/client communications in the cloud. http://www.nimbushome.com/ They are the dominant supplier in AU/NZ mainly because they integrate with Practice Management software. If you can clarify your question further, I may be able to better answer.

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Sharique Nisar

Strategy Consultant | Marketing | BI | Analytics

I have a full list of professional having details like: NPI PAC ID Professional Enrollment ID Name Gender Credential Residency Residency Graduation Date Fellowship Hospital Fellowship Graduation Year Medical school name Medical School Graduation year Board Certifications Primary specialty Organization legal name Organization DBA name Line 1 Street Address Line 2 Street Address City State Zip Code Primary Source LinkedIn Page Would you want to see this?

Shaun Nestor

Content Marketing Advisor & Agency Consultant

HubSpot's Sidekick (www.shaunnestor.com/recommends/sidekick <-- affiliate link, otherwise, www.getsidekick.com) and their CRM work with each other to identify this kind of data. I'd be happy to work with you and show you how to use them. All the best, -Shaun

Shaun Nestor

Content Marketing Advisor & Agency Consultant

Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage. You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to figure out what your marketing budget should be. Measuring, improving, and showing ROI is a topic more complex than I want to get into on this forum. If you'd like, we can schedule a call or schedule some training on this. All the best, -Shaun

Lee von

Unique Insights, Creative Solutions

Your skills would be most useful if you were starting your own startup and needed to make an early prototype to show to investors or potential cofounder developers. Your experience in debugging, testing, and agile, could help you get a job as a product manager, and the fact that you have a background in some sort of 'coding' will help too. It's very unlikely that it would help you get an actual dev job though, since you wouldn't be able to translate your programs into actual code that could be taken over/continued by other devs. Even if the programs you mentioned do allow you to export as code, it's unlikely that it would be exported in a way that's very usable by other devs.

Jason Kanigan

Business Strategist & Conversion Expert

So my first question is, "What the heck is that?!" Like you're a purple-and-yellow zebra-striped three-foot tall jungle bird. I have no idea what that is, that certification. And your target market won't, not right off the bat, either. They aren't looking for a "Strategic Intervention Coach". They aren't searching for that term. No one cares about your certification until AFTER they've realized the problem they're in...and are looking for a way out. Find out what they *are* searching for. Get in front of them that way. Your certification is valuable, but only after you've found someone who's in the terrible situation that you know you can help them out of. Write a Kindle book (or several) addressing the most common symptom(s) of situations that indicate a serious problem you are capable of fixing. Make Youtube videos about the same subject(s). Drive viewers to a signup form or your book(s). Buy clicks on search terms your target market is already using to find help from. Send them to your solutions. Talk about the symptoms of their problem first: don't jump into "I'm a Robbins-Madanes-Certified coach." They don't care yet. Do that second, not first. Referrals. Here's where I'd put 70%+ of my sales & marketing effort. What people refer those who are in the problematic situations you fix to someone like you? I'd imagine it's hard enough doing what you do. Why add the problems of prospecting and qualifying to that? Have people who understand what you can do send you already-qualified prospects. People ready to buy. Don't forget...you still have to SELL. If you'd like to go through some details on these items, and look at a few more possibilities, let's talk.

Nick Loper

Small biz marketing and outsourcing help

I think we need to reframe the question around what audience do you want to serve? Who do you want to help? Focus on building the best possible resource to solve a certain problem, and trust that the money will follow. One affiliate example I often point to is TripAdvisor. They didn't set out to "become an affiliate and build a website." They set out to build an authoritative brand in the travel space, and now earn a ton of money from flight and hotel bookings as an affiliate. They solve a specific problem (with my limited travel budget, what are my best options?) and found a way to monetize that.

Clay Hebert

I help people and brands tell their best story.

You should ask a patent attorney.

Shaun Nestor

Content Marketing Advisor & Agency Consultant

Does it pass the "smell test"? Does the information make sense? Does it seem logical? Did you try it? Call me skeptical, but when I see folks selling the "proven blueprint to making millions in your sleep", I keep walking. If I had the secret money-making formula to make everyone in the world rich, why would I share it for $79.99? Why would I have to "sell" people on the idea. I would just show my friends and family and retire knowing I helped them. To make money, one must follow some well-established, foundational traits. Buy low, sell high. Repeat. A lot of great education can be found online, in books, and by speaking with some of these experts. But it should be applied to your unique situation, you are not like them and they are not like you. If you are looking for a risk-free, guaranteed way of making money and believe it can be found in a single book ... you are exactly who the author hopes will buy it.

John S.

Visionary, Strategic, Clear Thinker: Doer!

Happy to sign a reasonable NDA and take a call.

John S.

Visionary, Strategic, Clear Thinker: Doer!

The first question I have is why would anybody pay for something they can get for free... Unless the free "whatever" is so difficult to get and free ends up being a lot of money (ie time). If you have a value proposition to take away the pain, then that's a start. Once you have established value, then you can determine who is willing to pay what for it.

Jon Evans

Coach to High Perfoming CEOs, Entrepreneurs

Choosing a business name is a real hang up for some people. I've met would-be entrepreneurs that get so hung up on the perfect name that they never start! That being said a great name is very important. Gone are the days when a name has to have any industry specific meaning (look at Google, Twitter, Apple, etc). In my opinion Logixess and Logixeed are a little hard to pronounce and do not roll off the tongue. Below is a link to a great tool for choosing a name, which also gives you available domains. I created the name for my company "Zapaty" with this tool. Best of luck! Here is the link. http://www.bustaname.com/word_maker If you have any more questions, feel free to reach out.

Lee von

Unique Insights, Creative Solutions

Your emails have a lot of room for improvement. You have to: 1) Give a 1 sentence intro 2) Get right to the point quickly in a clear and easy to understand way. Eliminate all the long winded and confusing language (i.e. everything in quotes: "business attitudes towards....provision") 3) Most people will be very wary of clicking links in a cold-call email. Both because it would take time, and because they're expecting to see a huge survey and/or a crappy app made by some schmo. To get around that negative bias, include an impressive screenshot of your app, and include all the questions of your survey, or if it is super long, include just the most interesting questions to pique their interest. Have those things be in-line, not as attachments. Doing these things will help make them curious and help convince them that it's worth clicking on the link (they'll trust you more). 4) If allowed in this project, look into other routes other than emails. For instance: A) Post it to relevant subreddits (https://www.reddit.com/r/AlphaAndBetaUsers, https://www.reddit.com/r/sideproject, etc.). B) Mail a small gift (e.g. a small chocolate) to companies, and have a note on the chocolate with an intro and a link (use an URL shortener) and QR code. Even if they don't go to the link on the note, you could do a follow up email in which you mention that you previously sent them the gift, which will increase your success.

Hussain Bandukwala

Co-founder LocaWoka. Mentor. Speaker. Chai Buff.

Where do millennial and gen z artists hangout? What are their burning pains and aspirations? What language do they use? Do you truly understand what they really want? My perspective is that creating solutions to your target market's burning problems will increase your chances of success as a business. Your business having the same values as your target market is fantastic, but it won't mean much if you're not delivering what they're willing to pay for. I hope I understood your question correctly.

Jason Kanigan

Business Strategist & Conversion Expert

I am not an accountant or an attorney and this is not "professional advice." As a Canadian living in the US, my understanding as you have dual citizenship is that you must pay US taxes on everything you make anywhere in the world. So in addition to any taxes you may pay Canada, you must pay taxes on those earnings to the US as well. I don't yet have dual citizenship, so I have not crossed this Rubicon myself. However, it has been on my mind the past five years or so. Speak to a US tax accountant specializing in these situations and get their advice. Spend the $200 or whatever for an hour consultation with that accountant if you have to--it's a tax-deductible expense and money well spent. Maybe speak to more than one, because you know if you speak to two people you can get two completely different answers based on their personal knowledge and experience. Off the cuff, if I was in your shoes I'd incorporate in the US. But again, I'm not a tax accountant or an attorney and don't have all the information.

Rui Delgado

Entrepreneurship / Online Marketing / E-Commerce

Why don't you put "Company" from the beginning? Your branding should also reflect this without losing the sense of community, no matter how big it gets.

Rob Toth

Business Sales, Acquisitions, Blockchain, ICOs

What an interesting concept (and I'm being polite with the word "interesting'). Your customers, who pay for your service, should do the leg work to be your cheerleaders for your business so that you can lock in your Biggest customer (the end business buyer)? There is absolutely no reason your customers should be talking to the "potential suitor" in a cold call (they make the outreach) scenario. If it's a "suitor" (they are pursuing you), then they already have interest. Your focus instead should be on how to turn "interest" (which is about as a common as bad ideas) into "motivated interest". The subtle difference being that they have a specific, motivating reason to pursue the deal with some margin of urgency and seriousness.

Jason Lengstorf

Expert in location independence/work-life balance.

At the agency I started, we tackled this by working toward higher visibility in the industry. For example, when I was growing the agency years ago, I wrote articles for sites like Smashing Magazine, Nettuts, CSS-Tricks, and so on — this granted authority and presence to my agency. Then, my team and I started attending (and, ideally, speaking at) conferences wherever possible. Again, this lent us authority and presence. In both cases, we were putting ourselves out to the community at large as a professional agency with deep expertise that was capable of handling large projects. This alone led to inquiries from several agencies, which was great: we had effectively manufactured a referral network for ourselves by writing and speaking. After that, we started attending local design meetups and events. I'd seek out agency developers, product managers, producers, and anyone with the title "technical lead" from the larger agencies, and then — WITHOUT PITCHING ANYTHING — I'd try to get to know them and hear about their problems, and I'd share anything I could to help. Word got out that my company was friendly, helpful, and not just trying to work angles for contracts. And as a result we landed a lot of contracts from agencies, and regularly booked $50K+ projects. It's not exactly a quick formula to follow, but that good will has followed me AFTER I sold my company, and I'm still working with fantastic companies who seek me out — so while it's not fast, it's a very sustainable approach. I'd be happy to discuss specifics with you and help you lay out a concrete strategy if you're interested. Good luck!

Lee von

Unique Insights, Creative Solutions

You will always have to give people something they want (and you should give them even a little more than that as a gesture of being a good person), so you have to be imaginative and find the right people. To do this, the most valuable assets you have are [1] your location, [2] how cool and fun of a person you are, [3] what you can offer in terms of connections / networking, [4] how cool your product is, [5] how cool the name / logo / website of your company is, [6] how good of a job title you can give, [7] 'bonuses'. The biggest pool of people to look into are high school or (less likely) college students, because they're relatively early in their career, and have the most to gain from what you can offer. The closer you are to scoring a 10 out of 10 in all of the things listed above, the easier it will be to find someone that's willing to work for you. You would be paying them in greatly enhancing their current life and future life prospects. Here's more details on the items in the list: [1] If you're located somewhere cool (e.g. on the beach, in NY, SF, etc.), and could provide some kind of housing for free to someone from out of town (i.e. crash at your place or the office), that would be huge. [2] If you're a fun and nice person and have fun friends who would make the work atmosphere a lot of fun, that will help hugely. [3] If you're connected, or are obviously 'going places' that will help them with future job prospects, and just generally in connections with other cool projects. Even if you just went to a university that they want to go to for college or grad school, you could write a letter of rec for them. [4 - 6] You need something that would be cool for them to put on their resume, and that will be impressive if people (e.g. parents, friends, future potential employers, etc.) look up the website. This will help them in future jobs, self confidence, etc. [7] You should really give bonuses to show that you appreciate them and aren't completely just giving them stuff that you have 'lying around'. Give them money to buy lunch every day, or cook food for them yourself or something. Give them some stock, even if you multiply your stock by a million so it's essentially monetarily very little, giving them a couple thousand stock will still be giving them a part of something they helped with, so it's much bigger than it is monetarily. If you can think of other 'bonuses' like these, they'll help a _lot_ too. As you move forward, if you want to discuss any other aspects of a lean early startup phase just send me a message, best of luck! Lee

Lauren Cecchi

CEO

Congratulations on the launch of your Beta testing! That is half the battle. My advice would be to slowly do another round of Beta testing and inviting people who you know will give you good feedback and help you improve your app. Then in the mean time get PR to pump up your app again for launch in a month. Not every app when it launches is perfect, we all have to update apps on our phone constantly so do not be afraid to go live. If you would like to set up a phone call I would love to chat more in depth because I have two friends who have get apps that I may be able to connect you with who have been in the same shoes as you!

Aishwarya Shiva

Technical consultant and Digital Marketing expert

First of all promote on search engines and social media. Start a blog and write at least 2 articles a week about the problems, how your product is solving them etc. Use tools such as http://ifttt.com to automatically post content from your blog to all the social media profiles of your business. I will suggest you to look at the list of social media site available at ifttt.com and create your account on all that are relevant to your needs. Reddit.com is the most famous social media platform that will help bring much attention to your business. Gain more followers in that area by using apps such as https://www.crowdfireapp.com/ You can also promote your business for free on local sites such as mentioned here: https://www.modernghana.com/blogs/713888/8-free-websites-to-promote-your-business-in-ghana.html Also, you can go for Reddit ads, Facebook ads or Twitter ads targeting only builders of Ghana. For a detailed explanation about these platforms, give me a call.

Carlo M.

Mentor to construction, distribution,manufacturing

I am not a software development or technology expert, nor have I managed this type of a company. However, I am an efficiency and cost control expert and will address some of your concerns. It is normal that young companies in all fields will encounter efficiency problems after a prolonged time of growth. As a company expands, it must evaluate and re-invent its structures and processes on a regular basis. The more employees a company has the more are processes and procedures diluted and outgrown. A process evaluation originating from the different tasks and services would give indications of strength and weaknesses. A further point might be that your department leaders are more technology oriented then drawn to business management. The size of their duties could have outgrown their management experience or capabilities. The implementation of simple but well designed structures with measurable processes will give a good management foundation for these department heads. Business coaching classes or mentor programs will further amplify new found management capabilities. It seems to me that you know exactly what the development of a new website or an app should cost and what resources must be called upon. You also know how much the customer will have to pay for this service in order to create a sufficient gross margin. I do not doubt that you have metrics and measures in place for these day to day operations. If this is the case and you have healthy margins, your efficiency problems stem from structural, administrative and goal setting deficiencies. It is most likely that your corporate structural set-up (organization), chain of command and departmental goal setting need an overhaul. Streamlining procedures that mirror present and future needs and that increase ease of execution. You likely experience also an expenditure and cost overrun problem that needs to be harnessed. Fast growth creates in many cases a cumbersome administration that tries to capture intelligence in a catch-up setting and often tends to cause operational grid lock. I also expect that the overall corporate culture has changed during the last few years, causing a divergence from the original mission and vision. This cultural change, if not captured, can even derail the most recent corporate goal settings. The more people that work in a place the more cultural change is happening. This does not need to be a bad thing, but the company has to account for it in its most recent business model. Without knowing details about your enterprise, I would strongly advise that you look for the help of an experienced operational expert. An efficiency strategist that will lead the design and implementation of growth oriented processes and procedures that are coupled with metrics and goal settings. The refined structural or organizational modifications must reflect the values and the vision of the company. This process will involve a task force from your company, people chosen from different areas and rank. The active involvement of this group will ensure that your company values and characteristics are carried in the plan and the company employees have a solid buy-in. Changes might be subtle or they can be sever in places. Only an analysis of the present situation can produce a conclusive answer. Please let me know if I can be of further help, either by answering specific questions or by further explaining the process improvement actions. Please feel free to contact me with your follow up questions - I'll be happy to help.

Lauren Cecchi

CEO

Just because your startup didn’t or won’t succeed doesn’t mean it was a failure or you are. In the start up lifestyle you get to learn things that other individuals at larger corporations don’t. You understand what it is like to raise money, work with little to no money, and really pour your soul in to your company. If your startup comes to an end, many companies would love to hire someone with your passion and who is willing to do the small stuff to get to the top. Entrepreneurs think differently than others so it is great to have that point of view in any office setting. I don’t think you should have a problem finding another job in the start up world or continuing as a financial analyst but many companies would love to have you on their team to bring a different dynamic to their company. If you want to discuss anything further feel free to set up a call with me ☺

Mike Wienick

Entrepreneur. Ops Exec. Advisor. Angel Investor.

It's worth noting I'm not a lawyer (I advise you to check in with one) but have played a major role in 4 acquisitions. I would have the contract read that your client pays the success fees, seems a bit odd to have the acquiring company pay the success fees. Let them negotiate with the acquiring company on covering it, but contractually have them responsible. If the above is not an option make sure the assignment clause in you contract with your clients reads correctly. That said keep in mind that a lot of acquisitions are not whole business entity acquisitions - meaning in a lot of cases it is really an asset sale. By only purchasing assets the acquiring company can protect itself from litigation and debts. If it is an asset purchase they may be able to get out of paying you - again this is why I would push for the success fees to be paid by your client.

Rui Delgado

Entrepreneurship / Online Marketing / E-Commerce

This issue could be something the founders are unable to control. Now it has become a trend that founders (and early employees) can liquidate some of their shares on a Series A or Series B round. Investors found this a necessary step, so the founding team don't think of selling out the company too soon just because they didn't have any money. This article would give you some guidance on the matter (and also a few situations you have to beware of.)

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