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What should we do if our users are expecting a free service, but we are unable to meet the cost?

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Answers

Lee von

Unique Insights, Creative Solutions

They expect it to be a free service because there are other free services that do something similar. In order to get income you can either 1) Get people to understand that your product is substantially better (for their actual needs) than the free competition. You will then be able to charge money for your service. 2) Find out how your free competition is getting income and copy them (ads?) If you do in fact have features that are better than the free competition, I would recommend making two versions of your service: A) A free version which has basic features that are shared with the free competition B) A paid version which also has the 'pro' features which your free competition does not have. This could for instance be an ability to better customize the types of alerts you can get, or change the sound of audio alerts, etc. C) (optional) It will also help you get sign ups for your paid service if you add a third option which is a little more expensive than option 'B'. Simply the presence of a more expensive option will make people see option 'B' as a better deal, than if there was no more expensive option 'C' (it's a psychological thing). Option 'C' should be everything you get with 'B', but also comes with something extra. This something extra could for instance be an email that the user gets once a week summarizing 4 - 5 news stories about the stock market, or anything else you can think of. In the end though, this is not about 'tricking' anyone into paying for a product they don't want, it's about helping them make the decision to get something they will be happy with. In other words, your product (option 'B') should be fairly priced for the value they will get out of it. Keep in mind, that even if your product doesn't have any obvious abilities that your free competition has, if you package your product in a more easy to access, and pleasing to use way (i.e. make signing up easier, make the UI more intuitive and pleasing to look at, etc), many people might be willing to pay for that too, even though you might not see it as a feature.

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Scott Colenutt

Clarity Expert

This really depends on the industry you are in. Is it not possible for you to do both? Building your personal brand and also establishing your website at the same time? The best example I can think of here is how Gary Vaynerchuk started Wine Library TV, but leveraged his own personality which in turn raised awareness for the Wine Library brand. When commenting on other people's blogs for example, there is no harm in your leaving a comment with your name as [your name] @ [your brand name]. If your website is less established, I'd sway more to starting out with a lot more of a personal approach. Other bloggers are likely to be much more receptive to seeing person actually engaging with their content, rather than thinking "who the hell is this random business who are obviously trying to leverage MY brand?"

Scott Colenutt

Clarity Expert

Paying bloggers for direct advertisements is a bit of a grey area. It's grey because loads of brands are doing it, but it's such a difficult thing for advertising regulators to monitor. Check out this guide so you're aware of the guidelines and risks: https://www.ftc.gov/system/files/documents/plain-language/bus41-dot-com-disclosures-information-about-online-advertising.pdf You should also be aware of the SEO risks to your business. In short, if you get caught paying bloggers to write about your company and those articles contain links to your site, you're at risk of receiving a manual penalty from Google. See this for more: https://support.google.com/webmasters/answer/66356?hl=en Risks aside, those tactics you noted are fine, and can work great. Depending on your product or service, You might want to consider signing up for a variety of the affiliate networks out there such as ClickBank or Affiliate Window. Lastly, the best way to get them writing about you is to make them a part of your growth. Find relevant bloggers in your niche and recruit them as your product testers and focus group. If they feel a part of it, and your product or service genuinely enhancing their lives (or the lives of their readers), why wouldn't they write about you?

Humberto Valle

Get Advice On Growing Your Real Estate Business

Great question, many entrepreneurs are stuck before launch because of this hurdle. I have helped many individuals turn full time entrepreneurs through succinct consecutive coaching in various industries. Here are my suggestions, but keep in mind they are generic because you didn't provide any details. 1. If you have a prototype or design, re-design it with the intentional focus of removing certain features. Making trade offs are critical and simplify your introduction, pitch, and value proposition as well increase the chances of people being 100% impressed with the limited featured offering rather than semi impressed and focus on what is done wrong. 2. aim for simplicity in your pitch, avoid jargon and create a simple story on how to present the problem solution your 1 or 2 features is offering. - go to older family members for this, not friends or coworkers. 3. go to Fiverr.com and maybe if needed look there for a cheap and quick prototype mockup. 4. create simple landing page to present as if you are a fully working startup. go to www.instapage.com for quick landing pages and if you want a domain go to www.unthinkhosting.com for cheap domains - use code unthink for discount, it should give you some savings there. 5. go to startup weekend events instead of all 3/4 above and just create a simple pitch (under 1 minute) to present your problem and solution idea. if selected you get a team for a full weekend to validate something together. 6. Or create a facebook product page, upload some images (not sales pitches) of problems w/ problem story descriptions... post a lot of those... randomly posting images of your product (already simplified in features) and launch a small budget campaign, say $15.00 for paid advertising featuring your simplified product image, little or not text in the image but with a very short story and solution as header. trust me, is critical that you remove features. If you are not willing to make trade offs, from my experience you are not ready to try entrepreneurship at all. I hope this helps and look forward to seeing you succeed! Humberto Valle

Vikas Mantute

Scale cloud platform and application growth

Great at the age of 22. Your concepts is really nice and extraordinary, it might you face a lot of compositors already but still you do your revolution your way. --------------------------- About value of startup. If your are calculating your startup >> Investment is the 1st part + Estimated yr. Revenue after the investment + calculate the per user revenue(future esimation) + Your strategy investment, resources, planning marketing, infra and all major minor which you consume in the startup

Vikas Mantute

Scale cloud platform and application growth

People need don't need experience on paper, they are looking for person who serve their desire. make a strong portfolio and increase your skill level. Upload your portfolio online and apply directly. ------------------------------- You will definitely got something. and about for job you don't need contact just show your strong skills. ---------- Check linkedin, powerlinx, freelancer, feverr

Scott Colenutt

Clarity Expert

1. Explore competitor backlink and citation profiles. Looking at their backlink and citation data will help you identify relevant websites that may be useful for you to work with. In addition to this, you'll likely identify competitor marketing tactics that can help spark your own ideas. 2. Use a tool like Buzzstream or GroupHigh. If you haven't used these tools before, you essentially enter a few keywords related to your industry and the tools return blogs, publications and influencers along with marketing metrics to help you assess who to contact and also with your outreach management. The alternative to using tools like this is to do it manually using search operators. 3. Use Buzzsumo. Put your competitor domains and/or relevant industry keywords into this tool. You'll find the best performing content in your defined period of time for selected keywords or a domain. You'll also be able to see the people who shared this content on Twitter allowing you to broaden your potential network. There are quite a few different ways to get started, but I think those above are the easiest and help spark some immediate ideas.

TJ Kelly

Expert in B2B Sales + Marketing, HubSpot & SEO

1. What kind of industry should I consider so that I can get easy traffic in a very, very short amount of time, considering the fact that my only objective is to reach $2000 monthly. Health/wellness/nutrition/fitness are usually quick, high-interest industries. Definitely high-competition, though. Saturated market already. 2. What could be the most efficient way to get traffic in this case Efficient? Buy it from Adwords. COST efficient? Organic/SEO. But organic takes time and lots of energy in content production and promotion. 3. Should I use Wordpress blog or design my website from scratch (any other suggestions?) I prefer WordPress for nearly everything. Unless you have some specific reason not to, I recommend choosing WordPress. 4. Is there another easy way to get money for my website apart from Google adsense? Yes, definitely. Adsense is actually a VERY low payout method of monetizing traffic. Look into CPA marketing, or cost-per-acquisition. Affiliate marketing sites are also good options. Both take time and effort, however. $2k/mo in web traffic revenue is a lot for solo publishers. That's an ambitious goal. Chase it, definitely. But think outside the box a bit. Adsense won't get you to $2k/mo anytime soon. If there were (legitimate) get-rich-quick schemes lying around on the web, we'd all be doing them!

Humberto Valle

Get Advice On Growing Your Real Estate Business

Hello, my name is Humberto Valle and I focus on growth strategy and marketing for companies around the world, i run an all inclusive digital marketing platform with a team out of Arizona. Here is my feedback: This is not an ideal situation you want to be in. Just as with crowdfunding campaigns many people wait until they are 'live' to promote. Strategically you need to have been prepping and laying the ground work for the brand and launch prior to the launch itself. When the launch is live your focus then is to reengage prior interests, drive referrals and shares, and closing on sales or donations. We're here now, so my plan would probably consist on heavily emailing and building a list of reporters locally that I can reach out with a pre-written press release (learn how to press releases) while simultaneously running paid advertisement campaigns on the appropriate target market's social platforms (not every company benefits from facebook, or insta, or google, twitter, etc) learn your demographic and be where they are - it could easily even be an app that you are not aware of. but because of the time sensitivity of the launch you need to have paid content now as well. capture as many leads as possible with these paid ads, with a/b testing and retargeting. reach out to old contacts who have been introduced to your project while it was still being developed and ask for support with a share, a like, a free trial, etc. offer heavy discounts if needed for purchases. Kind of broad ideas but it gives you a sense of direction, at least I hope I did lol

Jason Kanigan

Business Strategist & Conversion Expert

Do you mean the marketing of such a service? Or the fulfillment process itself? (Yes, to both.) You'll probably benefit from looking up some Michael Gerber / EMyth content. Essentially, you can systemize your process, while retaining the "secret sauce" that makes what you do special. You just have to isolate what that is and ensure it's included in every project.

Scott Colenutt

Clarity Expert

By ON DEMAND, I am going to assume you mean within a few hours. In which case, in my experience the only two things that really stand out: 1. Financial forecast reports 2. Cost estimates

Scott Colenutt

Clarity Expert

The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impact on sales, it can help build a great sharing culture inside of the businesss.

Jeff McDermott

Real Estate & Startup Investor/Advisor

Sure, why not? Validate the need first by offering your services to other agents and if it's a hit then incorporate it into your real estate business.

Jason Kanigan

Business Strategist & Conversion Expert

Consider instead where a $2500 price point puts you. I use a selling technique called Monetizing The Problem, and in that process I get the prospect to calculate the size of their problem. Then I charge 5-10% of that figure. There's never any resistance, because they see where the number comes from, how it's based on reality--and a number THEY came up with (not me). So here you are at $2500. Let's be conservative and say that's 5% of the size of the problem. Meaning you are trying to help them make $50K in sales over the next year. What kind of a business has a revenue goal of $50K? A sole proprietor who's just trying to get by? Is that your target customer? Really think about this. A serious SME won't play at the $2500 price point, because it's too low. They know the vendor can't commit enough resources to do the job they really need done. For instance a business with only four high-value employees plus the owner needs to bill at least $60K A MONTH to survive!! Why would they let you touch their marketing collateral (that's their website) for a mere $2500?! Stay at $2500 and you're attracting a really low level of client. If you have the horsepower to achieve more with the skills you have, then I highly recommend going after a better class of customer.

Lee von

Unique Insights, Creative Solutions

I'd recommend doing it yourself using techniques commonly referred to as 'growth hacking'. There are a lot of resources on the web to learn, but here is a very thorough and cheap intro: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/learn/v4/overview (Sometimes it's only $15, but at the moment it's $30). In summary, it involves using cheap or free tools and techniques to 1) Get visitors to your webpage (many different ways) 2) 'Activate' them (getting their email address and helping them take predefined actions with your product) 3) Retain them (getting them to be habitual users/customers) If you'd like to discuss how to implement growth hacking in relation to your specific product, let me know, best, Lee

Scott Colenutt

Clarity Expert

Yeah, you have got this right. One important thing to note is that you will need to add href lang tags on the pages for both apptamin.com and apptamin.ca. Certainly no need to use canonicals based on what you have explained.

José Medina

Helping entrepreneurs with their first steps.

Hi Sergey! Hope you're doing great! Let's review some key points , based in my experience working with Latin American Startups(that sometimes/often are in a similar position) and also from a Web Design Agency that i own in a niche market what i can tell you is: -The main issue from what you're telling is distrust, credibility, or skepticism and the best medicine against that is to show your work, there is no other way they're going to work with you , you're clients wants to feel secure about making the right choice , and the best way to do it is to show that you can solve their problems or fulfill their needs. -Customers will always want quality service, that you treat them right and that your product or service give them something unique, no matter where you're from, so you should always focus in those aspects. -If we all look to the origin of the startup ?, the ones as us that are in the "industry" , we may give a look to the origin , but it's rare that the general public is aware of that. So as long as you maintain great quality and service, the market will favor you. -About the forums, i think that you just landed the wrong people , opinion towards Easter Europe in changing in a good way, just to give you an example; we are all amazed with Estonia Digital Citizenship. Finally, you should just go straightforward and land some clients in the Western World, begin with a niche or something small , until you have the credibility and strength to land bigger clients. If you need some help with this last point, i will gladly help you with the strategy to land some clients in the western world in order to begin and grow your business there. Best, José M.

Lee von

Unique Insights, Creative Solutions

Always take into consideration what your customers want, even when building "what they really need", because it will give you insight into how best to implement it. On whether to "give them what they want", it comes down to what % of your customers want something. If 99% of your customers want something, it would probably be best to give it to them. If 5% of your customers want it, don't bother. If you're just reading posts to a "things I want" forum, then what you may be seeing is the opinion of a loud minority, which will make it look like 99% want something, when really only 2% do. To accurately assess the % you could actively send out an email poll to all your users asking which of several options they would most want (allow them to choose 1). Embed the poll in the email itself to make it as easy as possible to respond to. Also, if possible embed in the email a screenshot of what each new feature would look like, so that it will be easier for them to see your side of the story about why you think a feature would be "what they actually need". Just have your designer make the screenshots, you don't need to actually have them be programmed and functional. If you want to discuss this in relation to the unique details of the actual features you're thinking about implementing, let me know, best, Lee

Shahram Mehraban

Marketing and strategy for IoT

It really depends on what type of industrial application you are interested in since industrial is a very fragmented market with multiple verticals. Most big SI companies like TCS, Accenture, infosys, Wipro, have IoT practices these days and do both application and hardware development.

Scott Colenutt

Clarity Expert

Regardless of the industry/website type, use a service like usertesting.com to get some qualitative feedback. It often reveals some of the technical or user experience issues that you can become blind to having worked on the site for so long. On the day of launch, put some kind of prominent banner or note to users that highlights your technical support or customer service availability.

Ethar Alali

Lean Enterprises, Mathmo, Algo-Geek & Coder,

I think as others have said, that idea itself may not be quite right and you are looking to us to brainstorm. However, I do know someone who does exactly this, for free. He makes his money by facilitating the ability of others to think outside their proverbial boxes, using what at the core, is basically workshop facilitation. That's an easier sell than 'professional ear' as the market is kind of there already. You don't have to know much about the business to facilitate a workshop or coach per se, as you need to concentrate on the facilitation. Many people like me can't think and facilitate at the same time. :-D Especially if you're too close to the problem. So effectively you get called in ad hoc to facilitate workshops to allow all the firepower in the room to concentrate on the problem at hand. It doesn't mean you can't structure a session where you give advice at certain points or when asked. However, that risks exposure. You can always help by researching after the fact, where the team has found key questions they want answering. Write them on a post it and take them with you. If you become a millionaire off these ideas. I'll take 10% ;)

John Vianny

Internet Marketer since 2010

If what you mean is that there isn't the option to verify a phone number located in Nigeria is because Clickbank not accept people from Nigeria. BUT there's a trick. It's explained here: http://www.nairaland.com/3714080/free-affiliate-marketing-tutorial-class Anyway: did you consider the option to SELL your OWN PRODUCT and if you don't have these ones, buy some PLR and re-organized them? This will give you 100% of the cost, and, if you're newbie, be realistic: you won't find so many affiliates promoting you on clickbank

Scott Colenutt

Clarity Expert

If you are talking about online feedback through a website, I'd suggest Feefo or Hotjar. There are plenty of other solutions, but those are really easy to set up. You could also factor in customer feedback requests into any email marketing you are doing and this kind of thing can be automated through all the major email service providers.

Scott Colenutt

Clarity Expert

It sounds like you have plenty of skills to get started now. There's no need to keep re-training in different areas when you have experience to get started today. My suggestion would be to pick a niche and try and become the go-to guy in that particular niche. Let's say, for example, you are interested in men's fashion. You have experience in creating Wordpress ecommerce sites. You could call up maybe 10-15 of the local businesses in that niche in your local city/state and offer to make their website and get them in on a set-up fee and then a monthly maintenance retainer. This approach would be lower stress (because it's something you're interested in) and also because you could create a methodical framework that you could apply to other businesses in that niche. That's just one idea. Second idea - create a course on WooCommerce development and put it on Udemy (or Coursera etc). Note down 10 of the biggest obstacles you've had to overcome when building sites for friends and family and then note down 10 of the most important considerations people should consider before people get started. Now you've got 20 video lessons for your course. Charge for the course on Udemy or use it as a marketing tool to get more b2b development work. Idea 3: Go make money on freelancer.com, peopleperhour etc. Perhaps you've tried this already? Skills like yours are in demand on those platforms. Idea 4: Take the things I noted in the second idea above, and turn it into a handbook. Sell that book via Amazon. Idea 5: Go on Tweetdeck. Create a column that searches for people who are using keywords like "Wordpress woocommerce issue" "Wordpress woocommerce help" "WordPress woocommerce problem". Give them your clairty.fm link and tell them you'd be happy to have 5 minute discussion to see if you could help them resolve their problem. Idea 6: Find 10 major theme development companies. Sign up to their help or support forums. Do a similar thing to what's noted above on Twitter and offer to have a quick call via clarity.fm to see if you could help. Idea 7: Go down the route of finding existing Wordpress/Woocommerce blogs. Write posts for them about specific WooCommerce issues, problem solving or project management tips. Do this with the aim of improving your inbound consulting gigs. Idea 8: Do the exact opposite of whatever those friends are telling you. Idea 9: With your skills you could easily start a dropshipping company. I won't go into all the details here but just start looking at sites like Clickbank or Product Hunt to get a feel for something you're interested in. Build your site and start dropshipping products. https://www.woothemes.com/2015/06/dropshipping-beginners-guide/ Wordpress consulting alone, yeah it's probably quite competitive, but that doesn't mean there aren't plenty of opportunities for revenue. I think you will be even more motivated, successful and less stressed if you pick a niche industry, product or service to focus on. Enjoy it!

Shaun Nestor

Content Marketing Advisor & Agency Consultant

"What type of car should I buy?" As you can imagine, the answer to this question is highly dependent upon a number of factors. Similarly, you're asking some very specific questions. I anticipate that a number of experts here would love to help you with answering with specific questions -- but those answers are highly dependent upon your unique needs. That said, for many experts, this type of consulting is their livelihood and should be compensated. The advice you will get for free is likely to be very general and may not suit the specific needs and targets of your company. In general, your roadmap will concurrently address your funding, customer acquisition, development, and growth opportunities. It is best to have "poor, good, better, best" targets and contingencies in each of these categories. Lastly, your metrics and KPIs are uniquely dependent upon the objectives of your business. For example, a well-funded operation has very different KPIs and metrics than a boot-strapped enterprise. One is not better than the other, but the characteristics of the operation dictate these types of measurables. I, along with many others on this forum, would be happy to discuss specifics with you. All you need to do is book an appointment for a call. All the best, -Shaun

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