Not at all. To me your suggestion is not discounting - it is a free trial period for potential customers to try out your product. And you want to limit it to a one day test. In my view, you could go up to a week without devaluating - especially if you integrate it with a testplan, so you show t...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
Hello, my name is Daniella. I am the founder of iliketodabble.com. I would suggest link building as soon as possible as it can take up to 10 weeks on average to see 1 rank jump. If you have followup questions, I am glad to help you on a call. Thank you, Daniella
That depends on how differentiated you are from existing products and if having your product next to a dozen competitors on a shelf will help sell it. Do customers need to touch it to see why it's different/better? If not, brick-and-mortar might not be necessary, at least initially. Warby Parke...
I'll answer the question two ways. First, to give you the answer you're asked for: The best way to promote a brand story today is through short (under 2 minutes) video clips. If your products are being prototyped, it's an opportunity to shoot video of the process, you and your team's passion f...
This is interesting, but not interesting enough. Not yet. You need to work further on your branding. What KIND of promotion for artists & designers? How is what you do DIFFERENT from anything else? What do artists & designers GET from you that they don't get anywhere else? Your target market are...
Beauty isn't my field -- not the cosmetic / fashion variety, anyway. But I see companies from other industries eager to pay bloggers for advertorials. So I assume that the same demand exists in the industry you're examining. I'd also imagine that such a database would make the process of conne...
Hi, I think you already know the answer to this as you spent the most time on the third option and you are correct. The Internet is awash with too much information for buyers, they have information overload. So you should concentrate on niche websites for 2 reasons. The first being ease of use fo...
I worked with a guy, who was with SKY news for 18 years, and we did a great transition for him into coaching. We discussed his strengths and weaknesses. We looked into what his passion was and created a purpose for it. I would want to work with you on who you want to serve and why. If you have an...
The unwillingness or inability to share the problems they face and how (or if) they overcame them. When companies do this well, they can take these lessons and start storytelling through their marketing. They make themselves more human. More approachable. Not only can this have a positive impac...