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Results for: Online Advertising

You really don't need to do that. Most people use an "ad-exchange". See this http://en.wikipedia.org/wiki/Ad_exchange I've used RightMedia in the past (now part of Yahoo).

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Can you explain a bit more about what you are doing? There are a number of established ad servers, but I am unclear on how you are going to work with them to provide a service that is not already provided.

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AdsML http://www.adsml.org could be relevant. Their website looks like there's nobody home but the xml tech behind it would still be valid, however and is described on the site. As CEO of an online advertising software company, we contributed expertise, defining concepts and working out methods ...

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What are you currently using to track conversions? Google Analytics? There are a number of ways to accomplish what you are speaking about and it will depend on how robust of a solution you desire and also what your sales cycle looks like. One simple solution is to use the Google Analytics "Mult...

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The first question you need to answer is who is your audience? Who are you trying to reach with your advertising? If for example, you were promoting a local restaurant, Facebook may be a good choice. If you are trying to reach business owners, LinkedIn may be a good choice (its more expensive tho...

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Tough to answer in full without knowing what your service is, but there are plenty of ways to get in front of college students. A few ideas: - Build a blog with useful/interesting content, share on social, build an audience - Incentivize current users to invite their friends through a referral p...

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1. Would be great if you can tell us more about your audience. 2. Do you have data sets available about your users. Age, gender, income, etc because if you don't have that then don't expect to get paid top dollars. 3. I don't think you need to build anything at all. Instead of using an Ad netwo...

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I am a firm believer in hiring professionals to do a professional job. We have worked with dozens of freelance videographers and helped brands achieve some sharp marketing videos. So some tips: 1) Hire a freelance videographer and writing team. Developing a story board is not easy and there are ...

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The answer to this question is surprisingly pretty simple and it depends on who your target group is. If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors. If your target group is people who don't use the product yet, then go where those pe...

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