Use HARO (Help A Reporter Out) and sign up for free so you can see the daily offers for reporters looking for people to interview, then respond to the targeted topics you are interested in being interviewed for as an expert.
I do what's called a simple "reverse journalist lookup". Step 1: Identify your "sister company". This is what I call a company that is very similar to you but not a direct competitor. Make sure you are different from your sister company. For example You may offer an on-demand snowplowing service...
I agree with my colleague. For the interest of clarification, the answer to your initial question (would you need to seek permission from the original (copyright owner). I believe my colleague was answering "No," to your second question are there standard policies for sporting event pictures. ...
Meet people. Entrepreneurs, marketers, investors. Meet enough of them and you become their matchmaker as well as promoter. And if you pay attention to what's going on, then you might end up their advisor too. Hello.
Why not try Freelancer.com or Elance, one of those type of sites. Surely you can find someone skilled, with past experince easily viewable, looking for something a little more "ongoing". Best of luck with it!