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Results for: Google AdWords

Here's a good explanation of what AdWords is: http://www.webopedia.com/TERM/A/adwords.html Beneficial? Yes, but only when the time is taken to understand how it works and the importance of using the right keywords and phrases in respect to the available budget. I've seen too many companies go th...

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Since you have experience managing the account, you have a general idea of how much time you spend on it. Hiring an expert may or may not need more hours, than what you have been investing, but that is something you can suss out in a conversation and after they review the account. Once you know ...

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Depending upon what aspect of AdWords you want to automate, you can look at various tools. As Megumi suggested, Marin is a good option for bid management. You can have a look at Optmyzr (optmyzr.com) to automate account management activities. Cyfe is another option to automate reporting and build...

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I found some helpful information here https://developers.google.com/adwords/scripts/ It looks like a basic understanding of JavaScript is sufficient to write your own script. There's a 17 minute video on that page that gives a good introduction to deploying a custom script. Best of luck!

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Being a Google Partner has many benefits, but they revise them all the time. Google seems to protect their intellectual property heavy, so as a partner, you can display their partnership logo to your potential clients. Also, when they roll out new products in beta, you know before the public doe...

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1. What kind of industry should I consider so that I can get easy traffic in a very, very short amount of time, considering the fact that my only objective is to reach $2000 monthly. Health/wellness/nutrition/fitness are usually quick, high-interest industries. Definitely high-competition, thou...

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I have worked with a client with a similar issue. Their competitor was bidding on the brand name of my client. You will have to donate some Adwords spent and create “branded campaign” where you focus on bidding on your client’s business name. Your client should have a high quality score for their...

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I've done a lot of complex analytics installations, usually cross-domain and including AdWords and manual tagging with conversion tracking of ecommerce transactions. The gclid by default will override the manual UTM values in Analytics so that is what you are looking for. If you are just grabbi...

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It all depends on whether they are all selling the same thing to the same persona. If yes, then combine all the campaigns into one adwords account, which feeds into one analytics account. That way they can get feedback on the effectiveness of different keywords, ads, etc. more quickly (because th...

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Let's take the example of a single keyword, which we aren't sure how it'll perform. We'll need to make a few more assumptions to get started. Hopefully, you can produce these based on similar activity in the account, or on your site. You'll need an Average Order Value assumption first. If y...

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