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Good question. Which idea makes more sense? You could organize a survey to be distributed to a small group of people that represent your potential clients. See where the demand is and make your decision on that. The less-niche approach sounds sort of like Craigslist, which might be hard to compet...

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Talent management companies will bill the client for their services including the salaries of the temp workers. They keep the employees on their payrolls and then send them at client side. This reduces the risk of the client, however the client shells out more money. In case of Talent agent, the...

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Hire a smart virtual assistant (VA) capable of performing various activities. This will ensure focusing on your core activities and relatively cheaper cost. Don't hire freelance VA, always look for companies who provide these services. You will be better of with almost no downtime plus having ac...

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Enterprise companies approach sales for B2B a little different. There's a (1) structure and there's (2) talent. They can scale just because they can but they are also very wary of focusing their resources to the right people. On the other hand, companies who are at SME stage may need more effor...

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You might consider using oDesk (https://www.odesk.com/). It is a global marketplace of freelancers with expertise in areas like this.

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The answer to this question covers a massive terrain. You can search for generalized answers. For more specific answers, likely best you connect with someone who is successful in your niche + talk with them about how they do lead generation. The gold standard, write a blog about your niche + m...

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Lead with the timing question in your marketing. IE. Sort your prospects by whether they're almost out of their existing plan or not. A quiz might be great if you can capture the lead with that information ("We have important info for you depending on when your existing plan expires")...you coul...

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A tool we love to use is Adespresso (Adespresso.com). There you can easily create Facebook ads in a much more intuitive way than you would in Facebook's own power editor. Adespresso also automatically creates A/B tests for you, letting you ad a ton of images, headlines and text and creating mul...

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When we did this for our own company we implemented in house, but we were at a high level of execution and resources (<100 employees). If you are small I'd recommend http://www.referralcandy.com/. It's a very simple system that you can implement and the payment tiers let you get it fairly "invi...

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