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Results for: Fashion Marketing

Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"---...

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First things first - you have 2 ways to monetise. 1 - build an audience 2 - get paid to write (not necessarily on your site). 1 - How to get readers and build an audience If you have an audience then advertisers will pay to promote to your audience. It's important that you ensure your audienc...

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Hey! The first thing that you should consider when trying to rebrand is identify your market's most common objections. Why are consumers hesitant to purchase second hand clothing? Once you've identified these problem factors, you can start developing a strong marketing strategy. For example,...

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Are some of your friends online marketing experts? Do they study the trends and understand the dynamics of content creation? I am guessing your friends read a ton of fashion blogs, they just don't know it. The short version of the advice would be: use your WordPress blog as the hub of your enti...

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There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...

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One of the biggest challenges for new or growing brands when approaching multi brands (whether on or offline) is convincing the retailer of the following: a) You can delivery the product as promised b) It will sell and do so at an acceptable margin c) That you can find a way to cover them if b) f...

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Your brand must conjure associations beyond the clothing itself. Fabric is only fabric. Attractive design matters, but market competition is enough to drive down prices. If you intend to ask a premium, then your product line must SUGGEST more than it literally is. Eventually, certain brands r...

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If you don't have a previous relationship with these bloggers, then the subject line will be very important. You have to come across as delivering some value rather than a means to an end. I would recommend emailing them first and asking if it's already for you to send them your press release, to...

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I think you should do neither. You need to crystallize your intention and brand message on several levels, and make sure that your product and business model are revolutionary enough to make a splash in the fashion pond. From there, you can launch and then immediately alternate between courting ...

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One of your big opportunities is positioning yourself in the B2B rather than B2C space. I've consulted for a bow tie e-commerce retailer and one thing I know from that is just how competitive the B2C space is for men's accessories when looking at SEO/SEM etc. as a promotional method. One major o...

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