Where? The world is a big place. Short answer, conferences are not that useful unless you are on a panel/speaking etc. Recommend you focus on building grass roots. Conferences can be a part of it, but how you do conferences matters, otherwise is an expensive use of cash.
There are a lot of things to keep in mind that would make this answer REALLY long. But, one of the most important is simply to remember your audience. As educators, we tend to get caught up in scholarly jargon and forget the simplicity that we need to reach our audience sometimes. Also, be spe...
website where students can share their knowledge/opinions
I work at Long Island University in NY. You should start by reaching out to local universities and requesting their criteria for providing credit for continuing education courses. The incentive for most colleges is to offer the course on their campus, collect tuition for each class, and gain camp...
I would invest in Instagram advertising. Your target market uses Instagram heavily, so this will be an effective use of advertising dollars. Any kind of social media advertising will get you exposure with these age groups. You might set up a twitter account if you haven't already. You can promot...
If you can shell out few bucks, reach out to them directly via phone and emails. Creating this database is crucial and may involve expert assistance. LinkedIn is good to get traction but the process is slow. I have worked on similar lines, so if you need any help, reach to me. Best of luck.
Domain expertise and talking to users. By working with the users you want to sell to or even just the industry, you will see how they do things - and more importantly, see what it takes to influence their behavior. You may realize pain points you didn't see in the first place - and may even en...
Qualifications on the answer: Created the first website to be ever commercially licensed by a ministry of education for in-school use (Brainium 1996). Was a VC associate at a 500,000,000 firm called Knowledge Universe focused on all things education-related that intersected with technology. Shor...
Recent Udemy changes... well over last 18 months now, have rendered Udemy less than the best for marketing. If you layout your entire monetization strategy, likely there are far more lucrative + useful ways of marketing than Udemy. Be sure to mention if you're using your using your course as a ...