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That's a good question. As a senior UX Designer I got to work both full-time on startup projects, got hired freelance to help startups review their UX and launch for milestone improvements. There is a slightly new model that I would recommend, and have been successfully implementing with my sta...

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"Based on the success we are able to achieve" suggests, to me, you are looking at a price that will be tagged to an earn out provision. In other words, the price of the deal will be contingent on you achieving specific revenue targets in the future. If I'm reading this wrong, please correct me...

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By not focusing on being the CEO for the name and focus on your customers, employees, and the services you offer.

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Ask yourself: -Do you believe in their vision? -Would you leave everything you have to work with them to make their dream come true? -Do you have strong data that tell you that what they say will happen it's true? -Do you think the founders are the best to accomplish what they are going for? -Is...

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In my experience, angel investors bring money but little else. There are exceptions (super angels, etc.), but most angels expect you to run the business, have the ideas, turn them into something profitable and figure out how to make it all work. If your investor has specific expertise in your...

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Competing in this category when there are so many dominant incumbents is really difficult. You'll need a product that significantly leapfrogs that of the existing leaders, which means it's likely mobile-first and focuses on a simplified, minimalistic user experience that delivers on the core use...

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Really depends on how many rounds of funding you think you'll need. Most startup founders have their equity diluted anywhere from 15%-33% after 2-3 rounds of funding. If he is a key partner, then 25% is fair and a better deal for you. VCs hate preferred shares being issued because it just complic...

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Even if your competitor continuously capitalizes on your ideas, by imitating your product features, etc., and even if he grows exponentially faster than you, it shouldn't intimidate you. Similar product, less money, whatever else, doesn't matter. Get awesomely creative with your marketing. Focus...

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I agree with the answer above on test first. Also, David's advice to have a business strategy is key. I'd start from user needs. Do people need (ok, want) this service in the area you might provide it? As a woman and a cosmetics designer, I can attest that most women want this service, but you ...

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The way I've always built my Customer Advisory Board (I call them my A-Team, Advisory Team - just sounds cooler) Before Launch - Find users who currently have the problem and have already solved it themselves. After Launch - Find users who are active / using the app AND have not asked to be on ...

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