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Results for: Digital Marketing Strategy

Well, the most basic answer is that you could look for certifications. However, that only takes you so far. Any PPC professional worth his/her salt also has experience with PPC management software (Kenshoo, Marin, Acquisio), etc. Ask what experience they have and what they like dislike. I hav...

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I don't even know how to answer this. Do you know what the difference between McDonalds and the local burger joint that is filing for bankruptcy is? It's marketing. McDonalds is worth billions of dollars not because of the quality of their food, but because of their marketing. Marketing is ...

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Great question, I have launched a few digital products and have helped others do the same. The steps can be as simple as: Setup a PayPal link and send it out to people or can involve complex applications. Without knowing the exact nature of the product or service in mind here are some general st...

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What I've seen be incredibly effective is to gate the webinars and offer them for email addresses. At this point you can drop these prospects into a highly targeted drip campaign. To use this most effectively you would want multiple webinars for each persona you are targeting and segment them b...

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Primary Marketing Rule - Everything revolves around benefits, not features. People pay for benefits. If you write a course about programming using some tech like React or Django or Node... likely your income will be much lower than starting with a benefit. So... A benefit might be.. "How to to...

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While you can be successful doing business online without SEO--or even a website for that matter--there will always be limits to what you can achieve. SEO is nothing more than the act of marketing your website so searchers can find you. Today's SEO encompass many other aspects of digital marketin...

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The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.

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Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide -...

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You can't do that with bemob , you will have to use analytics or other 3rd party tools ..

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