A 7 day retention rate may not be the right cycle by which to measure, depending on the natural usage patterns of your users. And besides which, this is probably not the one metric that matters to you, right now. For example, are the core social components working well but there's little eviden...
It's the product itself, the idea and accuracy of customer reviews, specifically whether there's a match for end client. Consulting on top of it can be used as one of additional nice-2-have features, but not primary focus. To make a parallel, some time ago there were info call centers, most of ...
It's difficult to provide you any real advice without knowing anything about your service/product, or what a 'signup' means (is it a free version of your product, a signup to your mailing list or something else) but generally speaking it can be any of the following reasons: 1) People sign up to ...
It's all about how the quality of the video, the relevance of the video to what the user expects / wants to have happen as part of their experience in that moment of the app. Most of all, the video has to be as short as possible to convey it's meaning & message. Finally, it has to create the ...
Here are a couple of marketplaces where the user will always have the option to "shop" outside the system but always comes back because of convinience. Udemy.com, Tareasplus.com, Clarity.fm, flippa.com, 99designs.com, fiverr.com,
The answer to this varies wildly. It is dependent upon what you're asking the customer to do, what your relationship with them is, and what barriers they need to navigate to signup again (your stated win-back goal). I've seen success rates as high as 80% and as low as single digit. I don't thin...
Good question. 6% churn per month on $5M is $300,000. Seems like a lot of money to me without even knowing your cost of customer acquisition. It's like trying to fill a leaking bucket. A little uptick in churn rate will have a HUGE NEGATIVE impact on your valuation: you reduce your LTV and ARPA w...
With more than a decade of experience in top services firms (Technology products and financial products), being an ex-VP in Client servicing area, and realizing the impact good client servicing can have in keeping and growing your brand- I do know what you are talking about! The sectors which I f...
You'll find that looking at top line revenue alone won't provide much value to you if you are asking the question "Is my advertising spend worth it?" Typically, in advertising I want to know the Lifetime Value of the customer or the Average Revenue Per User (ARPU). Then, it boils down to : If I ...