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That question can only be answered by taking your goals to a marketing company. As a web marketer we try to understand not just what the prospect is looking to achieve (leads, branding, increased profits, etc.), but by what means they feel is the best way to achieve those goals (social media, co...

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You should include the new job on your resume. Honesty is essential as you begin a relationship with a potential investor or lender. Be realistic with yourself and with the lender regarding your time commitment. Starting a new job and a new company at the same time seems overwhelming. The pr...

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I don't have any tools or articles off the top of my head, but I can share some tips on evaluating decisions like this. I think there are two key questions to answer when evaluating investment decisions like this. First, what is my outcome I hope to get? Secondly, are there any objective metri...

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1. Before you dive into building out marketplace software you might find it easier to quickly test your MVP using a SaaS product like https://near-me.com/. I am NOT affiliated with them. But in a previous startup explored the marketplace concept. Spend 12K for a year on a SaaS product then spendi...

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What about a "Financial Minimalism" blog? Even places like the "simple" dollar is pretty busy and cluttered. You could boil each concept down to it's core fundamentals and then provide the absolute easiest solutions you can come up with. For instance, instance of have 8 blogs about each facet o...

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Hi, Before giving you the practical tips, it is important to first point out 3 things: A) You should be 100% sure that you really need a co-founder (versus using a freelancer or employee which may be sufficient). B) Investors usually take a deep look into the team and prefer founders that have w...

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Hey Lucas, I've been selling technology solutions for 6+ years now and one of the companies I worked with, Visually, sold animations/short form videos to content creators and companies. After taking a look at your website, I already see one marketing method that does not cost too much money for...

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There are a lot of places where you can try to get validation for your idea. But before you start going to look for these places, get your Buyer Personas (the representation of your ideal customers) in order. If you know who your ideal customers are, then the next step (of finding where they han...

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Much, if not all, of what you are looking for can be accomplished in Google Analytics using their Conversion Goals. I am not sure about *all* of it - specifically the information you want the merchants to have access to. There are tools that do analytics better and more detailed for applications...

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You can build based on your traffic a fee for backlinks based on industry and it could be a price list for 1 star, 2 stars, 3 stars, ..., 5 stars. By saying so you can stimulate entrepreneurs and blogers to engage people to vote on a small widged you can build and put on their website in order ...

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