How do I prove this, and respond? I don't think its a coincidence that this is happening while an entire competing industry has launched a smear campaign through media channels as my CPA has sky-rocketed. Happy to hop on a call if there is an expert in this area. If I can't get my CPA's down I'm screwed.
There are third party click fraud and forensics companies that can investigate this for you. You can also call Google (866-2-google) and ask them to investigate...
In the mean time you could block specific IP addresses in your AdWords settings to block your competitor from clicking on your ad...
In general, unless you are constantly optimizing your CPAs will naturally go up as more advertisers enter the auction for your keywords. Take a look at your impression share report and you historical ctr's to see if anything changes drastically....
In general, Google is pretty good about detecting click fraud and not charging you for it, but it can't hurt to verify...
If you need deeper proof you can match up your serverlogs to AdWords reporting and show any discrepancies to Google.
Good luck.
Answered 10 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in