I will suggest you not to get confused between ACTIVATION or SALES. Market favors innovative ideas. I will suggest SALES ACTIVATION. Sales Activation. Igniting sales. This is also a critical and often missed or misconfigured integration between marketing, sales, and technology. Sales Activation happens at the bottom of the funnel during the Decision-Making stage of the buyer’s journey. This is also the place where deals can stall, and sales cycles can drag on if a clear and superior buying option is not presented. Integrated Marketing, Sales, and Technology. A successful Sales Activation program is a strategic, ongoing process that equips business development staff with the tools, methods, insights, and technology they need to provide prospects with the right information at the right time. It is an integrated platform of Marketing, Sales, and Technology that serves up answers, as prospects move forward seeking to solve their problem and/or find the product or service that meets their needs.
You can read more here: https://bigidearesults.com/pipeline/sales-activation/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath