I'm based in the UK offering personalised Jewellery and gifts, I'm taking around £7K a month in revenue, hardly doing much marketing due to investing in marketers who claim they can hit high ROAS and unfortunately are miles from their target, any ideas on how I can increase Revenue?
My first thought would be look at Facebook Marketing and really target those adverts to people who are maybe part of certain groups or in certain areas if you need them to be local. FB marketing can start from as little as £1 a day so it's a good place to try and see what happens even if you only use it for a few months.
The other thing you can do is sell any pre-made items, or make some bulk items and sell them on Etsy or Facebook to boost your reach and as people share them you should generate more interest.
You can also search twitter by topic and location to see if they need custom items made, like those who tweet about needing a silver wedding gift or something.
To do this you can use https://twitter.com/search-advanced
If you need any further info or advice, are looking for a custom mobile app, or need software or services setup or data automated (e.g. get a notification when you get a specific type of order, custom emails etc. etc.) I'd be happy to help.
Have you considered doing a brand audit to learn the path of your current customers footprint so that you can target similar customers with digital ads?
If you want to chat more about how this could potential help build an understanding of your current footprint so that you can build a strategy for your future marketing goals the team at Mainland Creative would love to help!
Hi there, great to see your organic growth. Investing in to marketing doesn't really translate into invest in to marketers. You yourself can learn tactical ecommerce marketing & getting going with channels, media strategies & spends that would deliver a positive RoAS. Defining right TG is much, this where really you would work on personas that needs to be targeted across the funnel : Awareness >> Consideration >> Action for creating & retaining customers for your business using the right marketing channels & communication.. These are some of the potential strategies with which could take your Jewelry eComm to the next level. Hope this helps. Thanks.