I have a marketplace selling digital/online only startups and businesses, would like to know best business model/how to monetize it. Should I charge per lead? Or per successful sale transfer?

Your target should be getting traffic to your marketplace and making prospects actually decide to use your service. This of course is done with proper marketing as well as having the right business model.
Try having a mixed business model where you provide a free listing that is basic and then provide paid services that boost the listing and its chance for successful sale such as Pinned Listing. Moreover, monetize ad spaces within the marketplace pages.

Answered 3 months ago

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