Hi, there are many strategies depending on how your business is doing now, there are many things to take a look into.
But just as a general rule if your business is already in operation I would recommend first to look into your client base and identify your perfect customer and create an avatar. Then focus your marketing efforts on that particular avatar.
Let's say for the sake of the question you have already done that and there's no one else within that segmentation that is going to buy you, you could try marketing a similar audience, but with a different approach, maybe you create campaigns focused on the spouse or the end user not the decision maker or the buyer.
Again for the sake of the question let's say there' no one else in that category then you can expand, try contacting businesses that complement your product, like constructor or designers and create strategic alliances.
We could keep going on forever...
Let me tell you what's really important that you have to do... You are confused because you are operating your business, you are working for your business and instead you need to make your business work for you...
You don't have the time and the energy because your are operating and putting out fires and your mind is not being able to see the big picture.
Take some time, get out of the daily operation so you can start developing strategies that help your business grow.
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