I run a small video production agency (newevolutionvideo.com) and professional studio rental (dk3studios.com) and would like to know how to create a good strategic document that can power my companies to the next level. Every time I try to create one I get writers block or some sort of frustration along with lacking the necessary skill set to do this properly. Any resources or assistance would be welcomed. Thank you
I would start with some simple questions:
- Who are you trying to reach? Why?
- What are their needs?
- How would they describe their needs?
- How can you position yourself as a partner with them to solve their needs?
- How can you use their language to explain what you do?
- Where are they most likely to go seek information to solve their need? Can you meet them there and position yourself as an expert?
- What are their hesitations or reservations in choosing someone like you?
- How can you assure them you are the right person for the job?
- How can you use your current client list to get new clients?
This is just the starting point, but I hope it gives you some ideas to break through your writer's block.
Feel free to reach out.
All the best,
-Shaun
Answered 3 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in